Market Overview

WWE® and Susan G. Komen® Encourage You to "Unleash Your Warrior" in the Fight against Breast Cancer

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WWE (NYSE:WWE) and Susan G. Komen® will continue their
partnership for the sixth consecutive year to celebrate everyday heroes
making a difference in the fight against breast cancer, encouraging them
to "Be Strong, Act Bold, Always Believe," a sentiment echoed by WWE Hall
of Famer The Ultimate Warrior®.

This press release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20171003005874/en/

This year WWE created a commemorative, limited edition "Unleash Your
Warrior" t-shirt that is available for purchase at WWEShop.com and at
WWE live events, with 100 percent of net proceeds benefiting Komen
research grants focused on metastatic breast cancer, a disease that is
responsible for most of the nation's 40,000 annual breast cancer deaths.
Fans also have the option of donating $1, $5, or $10 upon checkout, with
all proceeds benefiting Komen.

WWE will utilize its global platforms including WWE Network, TV
broadcasts, live events, PSAs, and digital and social media to generate
awareness and encourage action. Throughout the month of October, the WWE
announcer table, entrance ramp, ring skirts and digital signage will be
co-branded, and the middle ring rope turned pink to promote the fight
against breast cancer. WWE Superstars will wear co-branded "Unleash Your
Warrior" apparel, and breast cancer survivors along with those still
battling the disease, will be honored on WWE's flagship TV programs, Monday
Night Raw
® and SmackDown®
Live
, both airing live on USA Network.

"We're so grateful to be enhancing our partnership with WWE this fall in
support of those 154,000 women and men currently living with metastatic
breast cancer in the U.S.," said Christina Alford, SVP of Development at
Susan G. Komen. "We are encouraging WWE's countless dedicated fans and
supporters to unleash their warrior within and join us in the fight
against breast cancer."

"WWE is proud to expand our partnership with Susan G. Komen to raise
funds and awareness in support of the courageous individuals battling
metastatic breast cancer," said Stephanie McMahon, WWE Chief Brand
Officer. "This support is essential to improve the treatment and quality
of life for the true warriors with this devastating disease, and we
remain committed to standing side by side with Komen in the fight to end
breast cancer."

The "Unleash Your Warrior" campaign continues the history of success
between Komen and WWE. The partnership launched in 2012 with the
successful "Rise Above Cancer" campaign, and to-date, has raised $2
million for breast cancer research, education and screening. You can
learn more about this partnership by visiting www.komen.org/wwe
as Komen continues working toward their Bold Goal of reducing the
nation's 40,000 breast cancer deaths by 50 percent by 2026.

About Susan G. Komen®

Susan G. Komen is the world's largest breast cancer organization,
funding more breast cancer research than any other nonprofit outside of
the federal government while providing real-time help to those facing
the disease. Komen has set a Bold Goal to reduce the current number of
breast cancer deaths by 50 percent in the U.S. by 2026. Since its
founding in 1982, Komen has funded more than $956 million in research
and provided more than $2.1 billion in funding to screening, education,
treatment and psychosocial support programs serving millions of people
in more than 30 countries worldwide. Komen was founded by Nancy G.
Brinker, who promised her sister, Susan G. Komen, that she would end the
disease that claimed Suzy's life. That promise has become Komen's
promise to all people facing breast cancer. Visit komen.org or call
1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.

About WWE

WWE, a publicly traded company (NYSE:WWE), is an integrated media
organization and recognized leader in global entertainment. The company
consists of a portfolio of businesses that create and deliver original
content 52 weeks a year to a global audience. WWE is committed to family
friendly entertainment on its television programming, pay-per-view,
digital media and publishing platforms. WWE programming reaches more
than 650 million homes worldwide in 20 languages. WWE Network, the
first-ever 24/7 over-the-top premium network that includes all live
pay-per-views, scheduled programming and a massive video-on-demand
library, is currently available in more than 180 countries. The company
is headquartered in Stamford, Conn., with offices in New York, Los
Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich
and Tokyo.

Additional information on WWE (NYSE:WWE) can be found at wwe.com and
corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/

Trademarks: All WWE programming, talent names, images, likenesses,
slogans, wrestling moves, trademarks, logos and copyrights are the
exclusive property of WWE and its subsidiaries. All other trademarks,
logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking
statements pursuant to the safe harbor provisions of the Securities
Litigation Reform Act of 1995, which are subject to various risks and
uncertainties. These risks and uncertainties include, without
limitation, risks relating to: WWE Network; major distribution
agreements; our need to continue to develop creative and entertaining
programs and events; the possibility of a decline in the popularity of
our brand of sports entertainment; the continued importance of key
performers and the services of Vincent K. McMahon; possible adverse
changes in the regulatory atmosphere and related private sector
initiatives; the highly competitive, rapidly changing and increasingly
fragmented nature of the markets in which we operate and greater
financial resources or marketplace presence of many of our competitors;
uncertainties associated with international markets; our difficulty or
inability to promote and conduct our live events and/or other businesses
if we do not comply with applicable regulations; our dependence on our
intellectual property rights, our need to protect those rights, and the
risks of our infringement of others' intellectual property rights; the
complexity of our rights agreements across distribution mechanisms and
geographical areas; potential substantial liability in the event of
accidents or injuries occurring during our physically demanding events
including, without limitation, claims relating to CTE; large public
events as well as travel to and from such events; our feature film
business, including anticipated release, marketing or involved talent
for upcoming titles and productions; our expansion into new or
complementary businesses and/or strategic investments; our computer
systems and online operations; privacy norms and regulations; a possible
decline in general economic conditions and disruption in financial
markets; our accounts receivable; our revolving credit facility;
litigation; our potential failure to meet market expectations for our
financial performance, which could adversely affect our stock; Vincent
K. McMahon exercises control over our affairs, and his interests may
conflict with the holders of our Class A common stock; a substantial
number of shares are eligible for sale by the McMahons and the sale, or
the perception of possible sales, of those shares could lower our stock
price; and the relatively small public "float" of our Class A common
stock. In addition, our dividend is dependent on a number of factors,
including, among other things, our liquidity and historical and
projected cash flow, strategic plan (including alternative uses of
capital), our financial results and condition, contractual and legal
restrictions on the payment of dividends (including under our revolving
credit facility), general economic and competitive conditions and such
other factors as our Board of Directors may consider relevant.
Forward-looking statements made by the Company speak only as of the date
made and are subject to change without any obligation on the part of the
Company to update or revise them. Undue reliance should not be placed on
these statements. For more information about risks and uncertainties
associated with the Company's business, please refer to the
"Management's Discussion and Analysis of Financial Condition and Results
of Operations" and "Risk Factors" sections of the Company's SEC filings,
including, but not limited to, our annual report on Form 10-K and
quarterly reports on Form 10-Q.

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