Market Overview

Smart Communications Receives Celent's XCelent Technology Award

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Company Earns Highest Advanced Technology Score among 15 Vendors
Profiled in Firm's Latest Report

Smart
Communications
, the innovator in customer and business
conversations, has received Celent's XCelent Technology award,
indicating the highest advanced technology score in the firm's Customer
Communication Management in Insurance 2017 ABCD Vendor View
. The
report profiled 15 customer communication management systems in use by
insurance companies globally.

In addition to the XCelent Technology award, the report also notes Smart
Communications' ability to meet today's insurers' requirements for
flexible and cost-effective communication systems and environment,
existing integrations with major core insurance systems, and a roster of
insurance customers around the world. Also highlighted is the solution's
user-friendly interface, allowing users to quickly understand the
system's features and functions, especially template and document
creation.

"We are honored to receive the XCelent Technology award and appreciate
Celent's recognition of our commitment to delivering innovative
technology that is both powerful and easy to use," said Simon Tindal,
Chief Technology Officer for Smart Communications. "Our growing list of
insurance customers around the world are already increasing operational
efficiency and accuracy while also improving the quality of their
customer conversations. We look forward to continuing to enhance our
solutions with features that will transform customer communications into
meaningful conversations."

This ranking follows several others for Smart Communications in recent
months. The company was also listed among 2017
Hot Companies in Customer Experience
by DOCUMENT Strategy magazine
in July, and CIOReview named Smart Communications as one of its 20
Most Promising Insurance Technology Solution Providers 2017
, in May,
the same month it recognized CEO of Smart Communications, George Wright,
as CEO of the Month.

About Smart Communications

Smart Communications™ helps the world's largest enterprises simplify
their customer and business communications – while making those
communications do even more. In 2004, we pioneered the new generation of
CCM solutions, and today we're still leading the industry as the only
cloud/hybrid-cloud solution in the Gartner leaders' quadrant. Smart
Communications' customers rely on our team for the undivided attention
of the only independent company 100% focused on enterprise CCM. No one
does more to simplify template management and put so much control in the
hands of the user. That's why more than 300 global brands – many in the
world's most highly regulated industries – rely on us to scale the
conversation.

Smart Communications is headquartered in London and serves its customers
from offices located in North America, Europe, and Asia Pacific. The
company offers a range of solutions including SmartCOMMTM,
SmartDXTM, SmartCORRTM for Salesforce, and
SmartCaaSTM for Partners. To learn more, visit smartcommunications.com.

About Celent

Celent is a research, advisory, and consulting firm focused on financial
services technology. This report uses Celent's ABCD Vendor View, which
evaluates vendors in four categories: advanced technology, breadth of
functionality, customer base, and depth of client services.

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