Market Overview

JPMA Educates Families About Baby Safety Month


Straps and safety belts on baby gear reduce the risk of infant fall injuries.

MOUNT LAUREL, N.J. (PRWEB) September 06, 2017

Child safety devices, like safety belts and straps, should be used on baby gear each and every time to reduce the risk of infant fall injuries. That is the potentially lifesaving message of this year's Baby Safety Month, celebrated each September by the Juvenile Products Manufacturers Association (JPMA).

The fact is, falls are still the leading cause of non-fatal injuries for all young children in the U.S. Approximately 8,000 children are treated in emergency rooms for fall-related injuries every day. With these staggering statistics, parents should be confident they are using baby gear correctly to ensure their child's safety.

Whether it's in the home or on the go, JPMA provides these tips when strapping baby into juvenile products such as car seats, strollers, carriers, high chairs, changing tables, bouncers or swings:

  • Direct supervision is the best way to prevent injuries.
  • Child safety devices, like safety belts and straps, should always be used when available.
  • For the safest product use, be sure to read and follow all manufacturer's instructions and warning labels, including minimum and maximum weight and age requirements.

According to a recent August 2017 poll, nearly 93% of moms strap baby into the car seat, 75% of moms strap baby into the stroller, and only 56% of moms strap baby into their high chair!

"This poll proves that parents need to be educated on how important strapping baby in every time really is," said Kelly Mariotti, JPMA Executive Director. "Helping parents understand the importance of properly using straps on a variety of products and the importance of correctly using them every time will avoid preventable fall injuries."

Baby Safety Month 2017, Strap In For Safety, highlights:

  • The importance of properly using straps on all juvenile products.
  • What parents need to know about keeping infants and children securely fastened while at home, on the go, or in the car.
  • Safety concerns with leaving children unattended or not properly using the straps on juvenile products as intended.

Baby Safety Month is supported by leading baby safety advocacy groups, such as the National Highway Traffic Safety Administration, Consumer Products Safety Commission, Safe Kids Worldwide, Retail Industry Leaders Association, National Safety Council, Baby Carrier Industry Alliance, International Association for Child Safety, Baby Center, The Safety Mom, and Twiniversity.

Visit for insight into creating the safest environment for children and ensuring that parents are as informed as possible regarding the safety products they purchase. Be sure to check back often for new tips and prize giveaways every week throughout the month of September.

About Baby Safety Month

Baby Safety Month started in 1983 when JPMA initiated "Expectant Mother's Day." In 1986, it was extended to a week-long celebration, until 1991, when JPMA sponsored the first "Baby Safety Awareness Month." Since then, every September has been designated as Baby Safety Month.

About the Juvenile Products Manufacturers Association (JPMA)

The Juvenile Products Manufacturers Association (JPMA) exists as the voice of the industry on quality and safety for products intended for babies and children. We do this by:

  • Advocating for safety through product certification programs and legislative and regulatory involvement;
  • Supporting a broad and diverse membership through member-only programming and industry promotion;
  • And by acting as a comprehensive source for baby product information and education.

JPMA members represent 95 percent of the prenatal to preschool products sold in North America. To find out more information about JPMA, our certification program and products certified, and for a complete listing of JPMA Members, please visit Follow JPMA on Twitter @JPMA and connect with us on Facebook to learn about additional safety tips and JPMA initiatives.

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