- Proven Wahler quality now delivered in a new box design
- New packaging helps reinforce BorgWarner's reputation as a strong and reliable aftermarket partner
AUBURN HILLS, Mich., Sept. 19, 2017 /PRNewswire/ -- BorgWarner is a strong and reliable brand in the aftermarket business, selling numerous high-quality products. As part of its integration of the former Gustav Wahler GmbH u. Co. KG ("Wahler"), BorgWarner continues to provide its customers with familiar Wahler product quality using newly designed BorgWarner aftermarket packaging.
"We are pleased to announce the launch of our new BorgWarner aftermarket box design. Changing the Wahler packaging from red to white and blue will help us reassure customers of the aftermarket parts' authenticity and proven quality," said Michael Boe, Vice President and General Manager, Global Aftermarket, BorgWarner Turbo Systems. "The new packaging will also help strengthen the BorgWarner brand in the aftermarket and increase our reputation as a strong and reliable partner in this segment."
The informative, practical and yet aesthetic design features a prominent blue BorgWarner logo and follows the global aftermarket packaging identity to transport, store and present the company's innovative, OE-quality aftermarket technologies.
All BorgWarner aftermarket parts are available for a broad range of vehicles and deliver the same high performance, quality and reliability as OE products. Due to BorgWarner's broad aftermarket portfolio and its long-standing expertise in this segment, customers continue to benefit from a strong market presence as well as excellent delivery performance and service quality. For contact details and more information about BorgWarner's aftermarket portfolio, visit aftermarket.borgwarner.com.
About BorgWarner
BorgWarner Inc. BWA is a global product leader in clean and efficient technology solutions for combustion, hybrid and electric vehicles. With manufacturing and technical facilities in 62 locations in 17 countries, the company employs approximately 27,000 worldwide. For more information, please visit borgwarner.com.
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SOURCE BorgWarner
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