Market Overview

Subaru Records Best Ever August Sales and Best Ever Sales for All-New 2018 Crosstrek

  • Best August sales ever with 4,950 units retailed
  • Sales up 9.7 percent over August of last year
  • All-New Crosstrek built on the Subaru Global Platform retails 1,477 units for best ever single month sales

MISSISSAUGA, ON, Sept. 1, 2017 /CNW/ - Subaru Canada, Inc. (SCI) is thrilled to announce its best ever August sales, with results up 9.7 percent and 4,950 units retailed. With sales of 35,837 year to date Subaru is poised to surpass 2016's annual sales record of 50,190 units.

Coast to coast all regions posted their best ever August sales with notable increases year over year.  The West was up 3.5 percent and Quebec bolstered sales by 9.4 percent. Ontario's sales saw an impressive 12.3 percent increase, while sales in the Atlantic jumped an astounding 20.7 percent.

These impressive numbers were due in part to the launch of the all-new 2018 Subaru Crosstrek. The second vehicle to transition to the new Global Platform, the Crosstrek surpassed all other models with 1,477 units retailed in the month of August, proving the sporty and capable crossover truly is "up for it". Impreza also contributed strong sales, up 39.2 percent over last year, while the BRZ and Outback posted increases of 20.8 and 1 percent respectively.

 "We are thrilled with our customers' response to the all-new Crosstrek and the next generation of Subaru vehicles," said Yasushi Enami, chairman, president and CEO of Subaru Canada, Inc.  "These excellent sales numbers are a reflection of Subaru Canada's commitment to offering quality products, partnered with excellent customer service."



Month's Actual


Previous year (same mth)




MTD sales vs. STLY


2017 YTD


2016 YTD




YTD sales vs. STLY


Q3 2017


Q3 2016




Current quarter sales vs. STLY


About Subaru Canada, Inc.
Subaru Canada, Inc. is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of 93 authorized dealers across Canada. For more information, please visit or or follow @SubaruCanada on Twitter.

SOURCE Subaru Canada Inc.

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