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National Cyber Security Awareness Month Is Here: ESET's "Cybersecurity Cash Car" to Drive Cyber Awareness Across San Diego


Follow @ESET for clues on Cybersecurity Cash Car locations during
National Cyber Security Awareness Month (October 1-31) to win cash and
support matching donations to National Cyber Security Alliance (NCSA), a
nonprofit dedicated to online safety

To support National Cyber Security Awareness Month (NCSAM), IT security
firm ESET today
that it will launch eight wrapped ESET / NCSAM-branded
vehicles into the San Diego market for the month of October as part of
its ongoing efforts to raise awareness about the seriousness of cyber
threats and to encourage cyber education.

This Smart News Release features multimedia. View the full release here:

(Photo: Business Wire)

(Photo: Business Wire)

Of those eight vehicles — wrapped by its neighbors at San Diego-based
ad-tech startup Wrapify
— one will be the designated "Cybersecurity Cash Car." The car and its
Cybersecurity Awareness Team will be parked in various places around San
Diego during the month of October, giving cash to people who correctly
answer cyber-related questions. Anyone passing by the designated
Cybersecurity Cash Car can play, with a chance to win hundreds of
dollars in cash.

For hints on the Cybersecurity Cash Car's pop-up locations, follow @ESET
and Instagram)
and #CyberAware. There will also be opportunities to win by playing

All the wrapped cars sport an
URL, which is a page that contains free cybersecurity tools and
resources for businesses and individuals, including ESET's popular, free Cybersecurity
Awareness Training

As part of the initiative, ESET will also match dollar for dollar
players' winnings with a donation to the National
Cyber Security Alliance (NCSA)
, the nation's leading cybersecurity
awareness nonprofit. NCSAM was co-founded and is co-led by NCSA and the
U.S. Department of Homeland Security. Now in its 14th year, this annual
event is dedicated to ensuring all digital citizens have the resources
they need to stay safer and more secure online and that protecting the
internet is "Our Shared Responsibility."

About ESET

For 30 years, ESET has
been developing industry-leading IT security software and services for
businesses and consumers worldwide. With solutions ranging from endpoint
and mobile security, to encryption and two-factor authentication, ESET's
high-performing, easy-to-use products give consumers and businesses the
peace of mind to enjoy the full potential of their technology. ESET
unobtrusively protects and monitors 24/7, updating defenses in real time
to keep users safe and businesses running without interruption. Evolving
threats require an evolving IT security company. Backed by R&D centers
worldwide, ESET was the first IT security company to earn 100
Virus Bulletin VB100 awards
, identifying every single
"in-the-wild" malware without interruption since 2003. For more
information, visit or
follow us on LinkedInFacebook and Twitter.

About National Cyber Security Awareness Month

National Cyber Security Awareness Month (NCSAM) was created as a
collaborative effort between government and industry to ensure every
American has the resources they need to stay safer and more secure
online. Now in its 14th year, NCSAM was co-founded and is co-led by the
Department of Homeland Security and the National Cyber Security
Alliance, the nation's leading nonprofit public-private partnership
promoting the safe and secure use of the internet and digital privacy.
Recognized annually in October, NCSAM involves the participation of a
multitude of industry leaders ‒ mobilizing individuals, small and
medium-sized businesses, nonprofits, academia, multinational
corporations and governments. Encouraging digital citizens around the
globe to STOP.
.™, NCSAM is harnessing the collective impact of its
programs and resources to increase awareness about today's ever-evolving
cybersecurity landscape. Visit the NCSAM media room:

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