Market Overview

Halo Top Creamery Unveils First Non-Dairy and Vegan Flavors

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Now the best-selling ice cream brand in U.S. conventional grocery,
Halo Top is proud to address its No. 1 request from fans – launching
seven low-calorie flavors that are both non-dairy and vegan-friendly

Halo Top Creamery is thrilled to announce its launch of the world's
first low-calorie ice cream that is both non-dairy and vegan-friendly.
These seven new additions will hit retailers nationwide mid-October,
with flavors including Peanut Butter Cup, Chocolate, Oatmeal Cookie, Sea
Salt Caramel, Caramel Macchiato, Cinnamon Roll and Chocolate Covered
Banana.

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(Photo: Business Wire)

(Photo: Business Wire)

"The number one request that we get from our fans is to make a non-dairy
and vegan-friendly version of Halo Top. Whether you have to or choose to
restrict dairy – or only eat vegan – we always want to make sure we
listen to our fans," said Justin Woolverton, Founder & CEO of Halo Top.
"It took a long time to ‘get it right,' but we're absolutely thrilled
with the outcome and can't wait for our fans to try these flavors."

Made with coconut milk, these non-dairy and vegan-friendly flavors still
deliver on the exceptional taste Halo Top is known for. These additions
allow Halo Top to continue its commitment to provide a low-calorie treat
that fits flawlessly into every fan's lifestyle.

Recently earning the No. 1 spot as the best-selling ice cream brand in
U.S. conventional grocery this month1, Halo Top has
transformed the ice cream category. The seven non-dairy and vegan
flavors join Halo Top's collection of 25 decadent yet low-calorie ice
cream pints, including classics like Vanilla Bean and Chocolate and
fan-favorites like Peanut Butter Cup, Chocolate Chip Cookie Dough and
Birthday Cake. Each of the non-dairy flavors range from 280-360
calories, with only 16-24 grams of sugar in the entire pint (i.e.,
4-6 grams of sugar per serving).

To taste the latest non-dairy and vegan flavors from Halo Top, head over
to the freezer section of grocery retailers nationwide starting
mid-October or purchase online here
beginning today! To learn more about Halo Top, go to www.halotop.com
or on Facebook,
Instagram
or Twitter.

About Halo Top Creamery

Los Angeles-based Halo Top Creamery is the world's first low-calorie ice
cream that is 100% natural. Halo Top was founded in 2012 by former
lawyer turned ice cream aficionado, Justin Woolverton, while he was on a
quest to find an all-natural, low-calorie ice cream he could enjoy
without guilt. Delivering premium ice cream people can actually feel
good about eating, Halo Top is crafted with only the finest ingredients
while remaining high in protein and low in sugar. Halo Top is available
nationwide in the freezer aisle. For more information, please visit www.halotop.com
and follow Halo Top on Facebook,
Instagram
and Twitter.

1Source: IRI Market Advantage, 4 Weeks Ending 9/10/17,
Dollar Sales, Total US Food

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