Market Overview

200 Firms Nationwide Now Working With Gradifi To Offer A Student Loan Repayment Benefit To Their Employees

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Gradifi Launches National Advertising Campaign, Demand Grows for
Student Loan Repayment Programs

Gradifi,
a national leader in student loan pay down benefits programs, today
announced that 20 more companies in September signed up to offer
Gradifi's SLP Plan™ (Student Loan Paydown) benefit to employees.

In the past three months, more than 50 companies have agreed to offer
Gradifi's SLP Plan, which enables employers to make direct contributions
to their employees' student loan payments. These companies join other
progressive workplaces currently offering the SLP Plan, such as
PricewaterhouseCoopers (PwC), Peloton, Penguin Random House and Motus.

In September, Gradifi also launched a national
media campaign
highlighting the company's first-of-its kind student
loan repayment benefit program. The campaign, which includes television,
radio, print and digital advertising, is increasing interest in
Gradifi's solution from employers of all sizes.

"Demand for Student Loan Repayment programs continues to grow because
employers increasingly see the benefit of offering student loan debt
relief to employees," said Tim DeMello, Founder and CEO of Gradifi. "A
student loan repayment program gives employers a distinct competitive
advantage in attracting and retaining employees."

For an employee with a loan balance of $26,500 – the median amount
borrowed for a bachelor's degree – a $100 per month employer
contribution for a loan at 4% over 10 years would save over $10,000 in
principal and interest. The employer contribution would result in a 30%
reduction in total payments, and the loan would be paid off three years
faster.

About Gradifi

Gradifi is a best-in-class, student loan repayment solution addressing
the nation's student loan problem. Gradifi helps organizations attract
and retain talent by enabling employers to make direct contributions to
their employees' student loans and accelerate the pay-off of the debt. A
wholly owned subsidiary of First Republic Bank (NYSE:FRC), Boston-based
Gradifi offers the SLP Plan™ (Student Loan Paydown) benefit to employers
of all sizes. Gradifi works with more than 200 employers across the U.S.
and is endorsed by the American Bankers Association through its
Corporation for American Banking subsidiary. To learn more, visit www.gradifi.com
or twitter.com/gradifi.

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