Market Overview

Cooper Tire Enhancing the Image of Manufacturing Careers through National Manufacturing Day Events Reaching 10,000 Students throughout October


Cooper marks third year in national Dream It. Do It. program; holding
Cooper Manufacturing Experience in plant communities

Marking its third year as a member of the National Association of
Manufacturers' (NAM) and Manufacturing Institute's (MI) Dream It. Do It.
program, Cooper Tire will connect with more than 10,000
students—primarily eighth graders—for Manufacturing Day (MFG Day) events
throughout October. Cooper will focus on the communities where the
company has major facilities—Findlay, Ohio; Texarkana, Ark. and Tupelo,
Miss. In addition to participating in community-wide efforts, the
company will host its own Cooper Manufacturing Experience events. These
highly interactive, hands-on events have been planned by the company's
Dream Team, a group of 40 employees from across Cooper who work with
students and others all year long in efforts to educate and improve the
image of careers in manufacturing to help strengthen the future
workforce pipeline.

"Manufacturing is technology driven, fast paced and offers exciting
career opportunities, but it can be challenging to attract employees.
Many students today are not focused on careers in manufacturing and,
unfortunately, great jobs go unfilled," said John Bollman, Cooper's
Senior Vice President & Chief Human Resources Officer. "Cooper is
working to attract students to manufacturing careers by giving young
people hands-on experience that mimics what it's like to work in the
tire industry. Over the past several years we have reached nearly 30,000
students through these events, and we hope as they think about a career
path in the future they will consider jobs in manufacturing and some of
the great opportunities available at Cooper."

According to a nationwide survey commissioned by NAM in 2016, 89 percent
of students participating in MFG Day events felt more aware of
manufacturing jobs in their communities, and 64 percent reported being
more motivated to pursue a career in manufacturing. This is increasingly
important as over the next decade it is estimated that nearly 3.5
million U.S. manufacturing jobs will be needed and 2 million of those
jobs are expected to go unfilled due to manufacturers' challenge to find
talent with the required skills.

Abbey Kindler, Senior Engineering Technician for Cooper Tire's Global
Technical Center, said, "I joined Cooper's Dream Team because I have
found an amazing career in manufacturing, and I want to show young
people there is so much more to the industry than meets the eye. Through
this experience I am able to share my career path, answer questions, and
debunk myths about working in the industry. It is important that
students, as well as their parents and teachers, are shown the wide
array of possibilities offered through manufacturing. It can truly be
the ticket to a rewarding career."

While MFG Day is officially Oct. 6 this year, the Cooper Manufacturing
Experience will be offered to students throughout the month of October.

Findlay, Ohio, Oct. 3-6

  • In Findlay, where Cooper's global headquarters, technical facilities
    and a tire manufacturing/distribution facility are located,
    approximately 1,000 students from 11 schools will visit Oct. 3 to 6 to
    experience eight different interactive stations ranging from raw
    materials and tire design—including 3D modeling—to tire assembly, mold
    design and curing, as well as tire finishing and testing. Safety will
    be emphasized and human resources and marketing, as well as several
    other functions, to give students an understanding of the dozens of
    roles involved in the design, production, distribution, and sales and
    marketing of Cooper tires. Students will also have the opportunity to
    take part in an interactive session with United Steelworkers Local
    207L, and Findlay-based companies Ohio Logistics, Findlay Machine and
    Tool Inc. and GSW Manufacturing Inc. will provide additional
    manufacturing demonstrations and hands-on activities. In conjunction,
    locally-headquartered manufacturer Rowmark, LLC will provide students
    with facility and plant tours at their Findlay location.

Texarkana, Ark., Oct. 11-13

  • In Texarkana, Ark., where Cooper has a tire manufacturing/distribution
    facility, approximately 2,000 students from six middle and junior high
    schools will come to the Texarkana Convention Center Oct. 11 to 13 to
    experience the same interactive stations that will be featured as part
    of the Findlay event with an expanded number of additional stations
    including engineering, IT, lab, and warehousing/distribution.

Tupelo, Miss., Oct. 3-5 and Oct. 19-20

  • In Tupelo, Miss., where Cooper has a tire production/distribution
    facility, the company will participate in the local Imagine the
    Possibilities Career Expo Oct. 3 to 5 at the BancorpSouth Arena and
    Conference Center. Approximately 7,000 eighth grade students will
    attend the Expo, which is an annual local event that will feature
    dozens of area businesses giving students a glimpse into many
    different career options, including manufacturing and Cooper. In
    addition, the Cooper Dream Team will host the Cooper Manufacturing
    Experience on site at Tupelo High School on Oct. 19 and 20, when some
    1,200 students will experience many of the same interactive stations
    that Findlay and Texarkana will offer.

Students who attend the Cooper Manufacturing Experience in all three
communities will be encouraged to share their experiences through social
media using #CooperCareers and #MFGDay17, which will expand awareness of
manufacturing to family and friends across the U.S.

About Dream It. Do It.

Today's manufacturing is about advanced technologies, state-of-the-art
facilities and fast-paced work environments. But most of all,
manufacturing is about people who like to see the product of a hard
day's work. However, this is not the impression of manufacturing that is
held by many Americans today. Only 35 percent of parents say they would
encourage their children to pursue careers in manufacturing despite the
advanced skills and high pay that are characteristic of work in today's
advanced manufacturing industry. This is due to a perception of
manufacturing that existed a generation ago, but does not represent the
current reality.

To put an end to this misperception, the Manufacturing Institute (MI)
launched Dream It. Do It. in 2005. The program works to inspire
next-generation workers to pursue manufacturing careers. Members of the
Dream It. Do It. network gain access to national support and resources
to aid their pro-manufacturing efforts and join a network of industry
leaders that implement activities to meet local, regional and statewide
workforce needs.

The initiative offers local manufacturers, schools, community-based
organizations and other stakeholders the opportunity to partner with a
respected, national platform to promote manufacturing as a top tier
career choice in the United States. Dream It. Do It. promotes
manufacturing to three distinct audiences: students, parents and
educators. In 2016, the network successfully engaged nearly 385,000
students, 69,000 parents, 19,500 educators and 5,000 employers.

About Cooper Tire & Rubber Company

Cooper Tire & Rubber Company (NYSE:CTB) is the parent company of a
global family of companies that specializes in the design, manufacture,
marketing and sale of passenger car, light truck, medium truck,
motorcycle and racing tires. Cooper's headquarters is in Findlay, Ohio,
with manufacturing, sales, distribution, technical and design operations
within its family of companies located in more than one dozen countries
around the world. For more information on Cooper, visit,

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