Market Overview

Lane Bryant to Partner with the Breast Cancer Research Foundation (BCRF)


Through a multi-channel campaign, the brand will raise both awareness
and donations to support lifesaving research funded by BCRF

In the fight against breast cancer, plus-size apparel retailer Lane
recognizes that there is strength in numbers. So this
October, the brand will continue to support the fight against breast
cancer through a new charitable partnership with the Breast Cancer
Research Foundation (BCRF).

Starting September 25, donations generated by Lane Bryant throughout the
month of October will benefit a special research initiative funded
through BCRF: a project studying the effect of novel chemotherapy drugs
in Triple Negative breast cancer (TNBC) cells.

Lane Bryant clients can shop a nearly 50-piece collection of Cacique +
LIVI Active BCRF-dedicated products, and the brand will donate 10% of
the purchase price to the Foundation. Lane Bryant will offer additional
options for clients to contribute to BCRF through the end of October,
including an exclusive coupon book that can be purchased with a $5
donation, and register round-up opportunities in stores.

Not only will the brand offer opportunities for clients to donate to
BCRF, Lane Bryant will celebrate survivors, those who continue to fight,
and the researchers working toward a cure for the disease across the
brand's digital and social media channels.

To join Lane Bryant's efforts in supporting BCRF, following the brand's
posts on social media throughout the month of October:

& Instagram: @lanebryant

For more information, please visit

About Lane Bryant®: Lane Bryant® is the nation's leading women's
special size apparel retailer, providing stylish and high-quality
fashion in sizes 14-28. The Lane Bryant collection includes a wide
selection of career to fashion conscious apparel as well as accessories,
footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions
are available nationwide at its 776 Lane Bryant stores, and online. Lane
Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc.
(NASDAQ:ASNA). Please visit and for
store locations and the latest fashion trend information.

About the Breast Cancer Research Foundation (BCRF): The Breast
Cancer Research Foundation (BCRF) is dedicated to being the end of
breast cancer by advancing the world's most promising research. Founded
by Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply
involved in every major breakthrough in breast cancer prevention,
diagnosis, treatment and survivorship. This year, BCRF will award $59.5
million to support the work of more than 275 scientists at leading
medical and academic institutions across 15 countries, making BCRF the
largest private funder of breast cancer research worldwide. BCRF is one
of the nation's most fiscally responsible nonprofits and is the only
breast cancer organization in the U.S. with an "A+" from CharityWatch
and Charity Navigator's highest rating of four stars. Visit to
learn more.

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