Lane Bryant to Partner with the Breast Cancer Research Foundation (BCRF)

Through a multi-channel campaign, the brand will raise both awareness and donations to support lifesaving research funded by BCRF

In the fight against breast cancer, plus-size apparel retailer Lane Bryant recognizes that there is strength in numbers. So this October, the brand will continue to support the fight against breast cancer through a new charitable partnership with the Breast Cancer Research Foundation (BCRF).

Starting September 25, donations generated by Lane Bryant throughout the month of October will benefit a special research initiative funded through BCRF: a project studying the effect of novel chemotherapy drugs in Triple Negative breast cancer (TNBC) cells.

Lane Bryant clients can shop a nearly 50-piece collection of Cacique + LIVI Active BCRF-dedicated products, and the brand will donate 10% of the purchase price to the Foundation. Lane Bryant will offer additional options for clients to contribute to BCRF through the end of October, including an exclusive coupon book that can be purchased with a $5 donation, and register round-up opportunities in stores.

Not only will the brand offer opportunities for clients to donate to BCRF, Lane Bryant will celebrate survivors, those who continue to fight, and the researchers working toward a cure for the disease across the brand's digital and social media channels.

To join Lane Bryant's efforts in supporting BCRF, following the brand's posts on social media throughout the month of October:

Facebook: www.facebook.com/LaneBryant
Twitter & Instagram: @lanebryant

For more information, please visit www.lanebryant.com.

About Lane Bryant®: Lane Bryant® is the nation's leading women's special size apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 776 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. ASNA. Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

About the Breast Cancer Research Foundation (BCRF): The Breast Cancer Research Foundation (BCRF) is dedicated to being the end of breast cancer by advancing the world's most promising research. Founded by Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. This year, BCRF will award $59.5 million to support the work of more than 275 scientists at leading medical and academic institutions across 15 countries, making BCRF the largest private funder of breast cancer research worldwide. BCRF is one of the nation's most fiscally responsible nonprofits and is the only breast cancer organization in the U.S. with an "A+" from CharityWatch and Charity Navigator's highest rating of four stars. Visit www.bcrfcure.org to learn more.

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