Market Overview

REVV® K-Cup® Pods Kick Strong Coffee into High Gear with New Varieties and Look



You wanted seriously strong coffee? You got it. Introducing REVV® No
Surrender™, Afterburner™, and Turbocharger™ K-Cup® pods; three intense
brews now hitting store shelves nationwide.

This Smart News Release features multimedia. View the full release here:

REVV® Afterburner™ (Photo: Business Wire)

REVV® Afterburner™ (Photo: Business Wire)

Sourcing only premium grade beans, the bold new lineup of REVV® coffee,
part of the Keurig Green Mountain, Inc. (Keurig) family of brands,
offers a series of rich and balanced, dark-roasted dynamos loaded with
the strongest coffee REVV® could find.

"REVV® coffee is for all the early risers, all-nighters, daily grinders,
and everyone who lives for strong coffee," said Scott Moffitt, Chief
Brand & Beverage Officer at Keurig. "We select only the best coffee,
roast it dark, and fill every K-Cup® pod with delicious, high octane
coffee that helps you grab life by the mug."

Embodying their commitment to creating strong coffee for strong people,
REVV® coffee is joining forces with Purple Heart Homes; an organization
dedicated to providing personalized housing solutions for service
connected disabled veterans. Keurig is making a $50,000 donation to
Purple Heart Homes to help renovate several kitchens for disabled
veterans in need, as well as designing and donating a coffee corner
equipped with REVV® K-Cup® pods, a Keurig® coffee maker, and equally
bold accessories in each of those renovated kitchens. To coincide with
Veterans month in November, REVV® and Purple Heart Homes will share
updates on the progress of the kitchen renovations through Keurig social

"At Purple Heart Homes, we require strong coffee to fuel the renovations
we are delivering to our veterans so they can live with dignity and the
independence they deserve. A good-tasting, strong cup of coffee can go a
long way, and REVV® coffee is our choice to kick-start the day," said
Dale Beatty, Co-Founder of Purple Heart Homes. "We're thrilled to
welcome REVV® coffee and Keurig as a partner as we look to honor select
veterans with kitchen upgrades this coming year."

"REVV is all about strength, and no one is stronger than our nation's
Veterans. We are so moved by the meaningful work Purple Heart Homes is
doing for our nation's heroes and are honored to be partnering with them
to provide newly renovated kitchens where veterans can start each day
with a great cup of REVV® coffee," said Dan Tifft, Brand Manager at

In addition to introducing the new varieties, the packaging for REVV®
coffee has received a dynamic upgrade –featuring bold colors, energizing
symbols, and a simple promise: strong coffee.

    LATER. A bold and battle-ready dark roast that takes no prisoners and
    shows no mercy. Delightfully smooth. Devastatingly strong. So ditch
    the white flag. Raise a cup instead.
    A rich, smoky, dark-roasted dose of jet propulsion for that boldness
    you need to go from super to supersonic. Throttle up before you find
    yourself face down.
    ALL SYSTEMS GO. An extra
    bold, robust dark roast of electrifying intensity. Shockingly strong.
    Surprisingly complex. Like a thermonuclear power plant in pod form.
    Ever wonder what a thunderbolt tastes like? Now you know.

Consumers can try the REVV® K-Cup® pod varieties at retailers
nationwide, check out the redesigned packaging on,
and join the REVVolution on Twitter @Keurig.

About Keurig Green Mountain
Keurig Green Mountain, Inc.
(Keurig) is a leader in specialty coffee and innovative single serve
brewing systems. Committed to delivering exceptional coffee for more
than 35 years, today our Keurig® brewers and single serve hot beverages
are in more than 20 million homes and offices throughout North America.
In under a minute, Keurig® brewers consistently and conveniently deliver
a fresh-brewed, great tasting cup with just the push of a button. As a
testament to that quality, more than 50 leading global coffee, tea and
cocoa brands have partnered with Keurig, joining beloved owned brands
like Green Mountain Coffee® and The Original Donut Shop® coffee to offer
consumers vast personal choice from 500+ varieties. As a company founded
on social responsibility, Keurig is committed to using the power of
business to brew a better world through our work to build resilient
supply chains, sustainable products, and thriving communities. For more
information, visit,
and to purchase Keurig products visit or

About Purple Heart Homes
Purple Heart Homes is a 501(c)3
founded by Dale Beatty and John Gallina, two Iraq combat-wounded
Veterans who remain on a mission to provide housing solutions to Service
Connected Disabled Veterans and their families. Driven by the belief
that no Veterans should be left behind, Purple Heart Homes, together
with the community is committed to ensuring quality of life solutions
for disabled American Veterans of all eras.

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