Market Overview

PastBook Raises $2 Million to Scale-Up its One-Click Photo Books Platform


With more than 10x YoY growth in revenue for three years in a row,
PastBook announces a new investment round of $2 Million to support its
international expansion.
PastBook Intelligent Instant Photo Books
platform enables consumers to print their Facebook and Instagram
memories – in one single click – by automatically and intelligently
selecting the best photos and instantly arranging them in a high quality
printed photo book.

a fast-growing technology company specialized in frictionless photo book
creation, announces today it has completed a new investment round of
$2M, bringing the total amount raised by the company to over $2.5M.

This Smart News Release features multimedia. View the full release here:

The investment was completed in two tranches: an initial convertible
note plus a follow-up investment from existing investors (Vortex Capital
Partners and other Dutch high net-worth individuals, mostly successful

According to investor Dinko Valerio - Founder and former CEO of Crucell,
"As a sparring partner and investor, I am very pleased with the
roll-out and success of PastBook. The company is clearly poised for
further growth, which is why I am happy to continue my support.

PastBook has been growing exponentially at a rate of 10x YoY in revenue
for the last three years in a row, with the majority of customers (80%)
being in the USA. The company will use the proceeds of the new
investment round to introduce new products and fuel marketing activities
for its international expansion through the launch of its Intelligent
Instant Photo Book platform in several European countries – including
The Netherlands, Germany, France, Italy and the UK – in addition to the
USA, Australia and Canada where PastBook already has a significant
commercial presence.

Stefano Cutello, Founder and CEO of PastBook says, "With our
Intelligent Instant Photo Book solution focused on Facebook and
Instagram, we have proven that we're un-tapping a new segment in the
market: people who always wanted to have a photo book but never found
the time to make one. With the additional resources now at our disposal,
we can go full-steam in developing solutions that cater to their needs."

The PastBook Intelligent Instant Photo Book platform provides the most
frictionless way to create a photo book from any source. PastBook's own
developed algorithm combines a huge range of data with smart technology
to automatically select the user's best photos (with their captions and
dates) from a chosen time period and instantly arranges them into a
photo book within 60 seconds, without requiring user interaction.

PastBook's sophisticated technology and algorithms, combined with its
one-click photo book creation engine, sets its service apart from its
competitors and the more traditional, mainstream, players in the photo
book market: 95% of the books sold by PastBook are instant books, i.e.
not edited by its customers (having had the option to make changes). For
50% of the PastBook users, their PastBook photo book is the first photo
book they have ever created.

PastBook also recently partnered up with RPI,
a provider of premium quality photo book printing services with
facilities in USA and Europe, along with partner facilities in Oceania.
Through this partnership PastBook has been able to expand its global
footprint and reduce shipping times.

PastBook is available on web
and mobile
and on the App
. An Android version is coming by the end of the year.


Founded in 2012 in Amsterdam, as part of RockStart
, PastBook has been named one of the ‘Hottest startup's
in Amsterdam" by Wired, nominated as "Rising Star" by Deloitte (Fast50)
and listed as one of the "Top 5 Fastest Growing Tech Companies" by
TheNextWeb (Tech5). It has also been featured by Facebook as Marketing
Success Story (

PastBook is on a mission to help people preserve and relive memories,
that are nowadays scattered between social networks and devices, by
offering the most frictionless experience to create a beautiful photo
book in seconds.

PastBook's Intelligent Instant Photo Book platform automatically and
intelligently selects the best photos from designated and instantly
arranges them into a beautiful photo book, ready to be printed.

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