Market Overview

US Foods and Chef Marcus Samuelsson Help Restaurateurs Make It with Fall Scoop™ 2017

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New Product Line Features 26 Products and Online Staffing Solution

US Foods (NYSE:USFD) is pleased to announce the launch of its Fall
Scoop™ 2017 (Fall Scoop) product lineup themed, "Make It Yours." The
lineup features 26 products, six of which were developed in
collaboration with award-winning chef, author and independent
restaurateur, Chef Marcus Samuelsson. As operators strive to design the
ideal menu and run an efficient kitchen and streamlined business, Fall
Scoop helps provide the inspiration they need. The issue includes
on-trend products inspired by Chef Samuelsson's distinct global flavors,
versatile items that maximize ingredients and help cut food costs and
prepared foods that save chefs time in the kitchen.

"One of the most essential ingredients to succeeding in the restaurant
industry is finding the perfect balance of products that not only
inspire menus but offer easy alternatives, time savings and profit
drivers," said Stacie Sopinka, vice president of product development and
innovation, US Foods. "For Fall Scoop, we partnered with Marcus to
create a line that gives operators the inspiration they need to empower
their success."

Inspiration From a Culinary Genius

US Foods partnered with Chef Samuelsson to inspire the next wave of
global cuisine. Together, US Foods and Chef Samuelsson developed six
products that showcase Chef Samuelsson's culinary expertise and
highlight his re-imagined American soul food concept. The products,
which are inspired by Chef Samuelsson's Ethiopian and Swedish heritage
and his roots in Harlem, New York, include:

  • Patuxent Farms® Uptown Par-Fried Chicken Thigh – inspired by
    Chef Samuelsson's famous Yard Bird Chicken from Red Rooster Harlem,
    this dish is a cross between Grandma's fried chicken and world
    cuisine. This product includes the crunch of traditional southern
    breading, along with buttermilk, coconut milk and a touch of Berbere
    seasoning cooked to perfection.
  • Molly's Kitchen® Spicy Battered Cauliflower with Aleppo Pepper
    easily deep-fried or baked in less than five minutes, Spicy
    Battered Cauliflower with Aleppo Pepper serves up a tender cauliflower
    floret in crispy batter, seasoned with a gentle, well-balanced Middle
    Eastern spice.
  • Monarch® Addis Style Spice Blend – inspired by the traditional
    Ethiopian Berbere spice blends, this version factors in cinnamon,
    cloves, cardamom and chile de árbol. This item can be used as a rub
    for meats, poultry and fish, and as a seasoning for stews, soups,
    grains and vegetables.
  • Chef's Line® Cornbread Muffin – by adding big-city spice to
    down-home soul food, this collaboration has livened up traditional
    corn muffins with the warm red and gently sweet spice of Aleppo
    pepper. This product can be served as a sweet side dish or main plate
    breakfast item.
  • Harbor Banks® Smoked Norwegian Salmon – a staple in Sweden
    where Chef Samuelsson grew up, this Norwegian salmon is cold-smoked
    for 24 hours using Beechwood at a critical point in the process, which
    contributes to higher quality and sensory attributes.
  • Harbor Banks® Smoked Norwegian Trout – sometimes known as
    Norwegian Atlantic steelhead trout, this delicious dish has a rich red
    color and firm texture.

Versatile and Cost-Conscious

Sixty three percent of restaurant operators are concerned with managing
food costs1, and 38 percent believe maximizing ingredients is
one of the top ways to keep these costs low2. Fall Scoop
features a variety of products that give operators the versatility they
need for a wide range of dishes. Highlighted products include:

  • Patuxent Farms® Pepper Bacon Sausage a smoky, peppery
    pork sausage that can be sliced and served or crumbled into a variety
    of different dishes.
  • Harbor Banks® Cape Shark Tenders – a first-to-market
    foodservice product, these Marine Stewardship Council™
    (MSC)-Certified Cape Shark Tenders provide a distinctive white fish
    menu option that can be used as center-of-the-plate, taco topping or
    appetizer.
  • Chef's Line® Pumpkin Spice Latte Ice Cream – a traditionally
    creamy ice cream featuring a classic autumnal flavor – real pumpkin.
    It goes perfectly with the season's pumpkin craze and in a sundae,
    shake or affogato.

Tasteful Time Savers

Fall Scoop also offers products that provide invaluable back-of-house
shortcuts that keep time and effort in the kitchen low. Product
highlights include:

  • Cross Valley Farms® Veggie Crunch Salad Kit – an
    ultra-convenient mixture of texture, color and crunch, this gorgeous
    salad makes for the perfect side dish or main course. You simply open,
    toss and serve.
  • Glenview Farms® Premium Cage Free Pasteurized Liquid Whole Eggs
    these cage free liquid eggs are from humanely raised hens and are
    perfect for essential egg dishes any time of the day. They are made
    without artificial colors, flavors and preservatives and come
    ready-to-use.
  • Patuxent Farms® All Natural* Chicken Breast Slices – versatile
    and pre-cut, this product can be used in multiple dishes to provide a
    flavorful meat addition to any menu offering.
  • Devonshire® Premium Belgian Waffle baked in Belgium
    and true to the country's original style, this premium waffle can used
    for breakfast or dessert topped with ice cream or fruit or as a
    handheld, on-the-go-item.

Must-Have Online Staffing Solution

In addition to these new products, Fall Scoop also features Homebase, a
leading online labor management tool that enables paperless scheduling,
time tracking, text and email messaging and reporting. Managing
schedules and communicating with team members is now fast, efficient and
cost-effective. Learn more about US Foods Online staffing solutions at usfvalueaddedservices.com/homebase.

For more on the full Fall Scoop lineup, visit usfoods.com/food/scoop
and join the conversation on social media with #USFScoop. You can also
like us on Facebook,
follow us on Twitter
and Instagram
and watch our chefs in action on YouTube.

About US Foods

US Foods is one of America's great food companies and a leading
foodservice distributor, partnering with approximately 250,000
restaurants and foodservice operators to help their businesses succeed.
With nearly 25,000 employees and more than 60 locations, US Foods
provides its customers with a broad and innovative food offering and a
comprehensive suite of e-commerce, technology and business solutions. US
Foods is headquartered in Rosemont, Ill. and generates approximately $23
billion in annual revenue. Visit usfoods.com
to learn more.

About Marcus Samuelsson

Chef Marcus Samuelsson is an award-winning chef and owner of Red Rooster
Harlem, Streetbird Rotisserie and Red Rooster Shoreditch in London. The
youngest person to receive a three-star review from The New York Times,
Samuelsson has won multiple James Beard Foundation Awards including Best
Chef: New York City. Samuelsson has appeared on "Top Chef Masters" and
"Chopped All-Stars" and is the author of best-selling memoir "Yes, Chef"
and multiple cook books, including "Marcus Off Duty: The Recipes I Cook
At Home." A committed philanthropist, Samuelsson co-produces Harlem
EatUp!, a food and culture festival that launched in 2015, and is also
the co-chair of the board of directors for Careers through Culinary Arts
Program (C-CAP). Follow him on Instagram, Facebook, Pinterest and
Twitter at @marcuscooks.

1 Pulse, 2017

2 Pulse, 2016

*Minimally processed, no artificial ingredients.

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