Market Overview

Nike and NBA Introduce New Statement Edition Uniform, First On-Court Hooded Jacket and the First NBA Connected Jersey, the Future of Fan Apparel


Using New NikeConnect Technology, Retail Jerseys Will Unlock
Exclusive Experiences and Customized Content for Fans' Favorite Teams
and Players

Ushering in a radical evolution of the fan experience, NIKE, Inc.
(NYSE:NKE) and the NBA today unveiled three new innovations: the Nike
NBA Connected Jersey, the first NBA jersey that gives the wearer an
all-access pass into the world of their favorite team and players;
Statement Edition uniforms; and the Nike Therma Flex Showtime Warm-up
Jacket, the first hooded jacket to be worn on the court during gametime.
The official announcements took place at an event in Los Angeles
attended by players from all 30 NBA teams.

This Smart News Release features multimedia. View the full release here:

Using New NikeConnect Technology, Retail Jerseys Will Unlock Exclusive Experiences and Customized Co ...

Using New NikeConnect Technology, Retail Jerseys Will Unlock Exclusive Experiences and Customized Content for Fans' Favorite Teams and Players (Photo: Business Wire)

"When you think about basketball, you think of Nike and the NBA," said
Mark Parker, Chairman, CEO and President of NIKE, Inc. "After helping
fuel the sport's impact for years, we are thrilled to now be able to
push the boundaries of what's possible directly with the NBA. From
modernizing the look of the game to revolutionizing how fans can be a
part of it, we can't wait for the season to start."

"Our Nike uniforms set a new standard for connecting our most passionate
fans with their favorite NBA teams and players," said Adam Silver, NBA
Commissioner. "Nike has once again taken the game of basketball to a new
level, this time with one of the most advanced jerseys in sports."

Using new NikeConnect technology, each adult-sized Nike NBA Connected
will have an embedded NFC (near field communication) chip
that will launch real-time team and player content such as pregame
arrival footage, highlight packages and top players' favorite music
playlists – all on the jersey owner's mobile device. Throughout the
season, a wealth of exclusive offers and experiences will bring fans
closer to the game they love.

To unlock it all, fans will download the NikeConnect app and tap the
jersey with their smartphone. These jerseys become available online
globally on Sept. 29, rewarding the game's fans with a revolutionary
experience that creates a new point of connection between fans and the

"In our new connected era, Nike will lead with products that build a
relationship with our consumers," said Trevor Edwards, President, Nike
Brand. "With NikeConnect, we deliver to basketball fans everywhere the
personal and premium experiences we know they love."

Nike and the NBA also unveiled the third of four core team uniforms –
the Statement Edition, inspired by teams' desire to make a bold
statement the moment they step on the court. Nike's designers worked
with the teams and the brand's roster of athletes to create new and
updated uniforms for this third edition.

The Statement Edition uniform follows the earlier unveiling of the
Association and Icon Edition uniforms. As previously announced, the home
teams will determine which uniforms to wear at their games. The fourth
team edition will be released later this year.

In addition to the new uniforms, Nike and the NBA debuted the Nike
Therma Flex Showtime Warm-up Jacket, the first on-court warm-up
jacket with a performance hood. Celebrating the style of the game, Nike
designers refreshed a beloved apparel staple into a new performance
product for athletes on and off the court.

The jacket, created with new Nike Therma Flex fabric, helps athletes
maintain the right body temperature during pregame warm-ups and downtime
during a game – a critical element for peak performance. Developed with
input from top NBA athletes, the reimagined hood allows for optimal
vision, hearing and warmth, delivering a greater intersection between
performance and style – a key request from NBA athletes.

The Nike NBA Connected Jersey is available exclusively online starting
Sept. 29, and the Nike NBA uniforms and Nike Therma Flex Showtime
Warm-up Jacket will debut on court on Sept. 30, the start of the NBA
preseason. All Statement Edition jerseys will be available at retail on
Nov. 20, and will begin being worn on-court on Nov. 25.

About the NBA

The NBA is a global sports and media business built around three
professional sports leagues: the National Basketball Association, the
Women's National Basketball Association and the NBA G League. The league
has established a major international presence with games and
programming in 215 countries and territories in 49 languages, and NBA
merchandise for sale in more than 125,000 stores in 100 countries on 6
continents. NBA rosters at the start of the 2016-2017 season featured a
record 113 international players from 41 countries and territories. NBA
Digital's assets include NBA TV,, NBA App and NBA LEAGUE PASS.
The NBA has created one of the largest social media communities in the
world, with more than 1.3 billion likes and followers globally across
all league, team and player platforms. Through NBA Cares, the league
addresses important social issues by working with internationally
recognized youth-serving organizations that support education, youth and
family development and health-related causes.

About NIKE, Inc.

NIKE, Inc., based near Beaverton, Ore., is the world's leading designer,
marketer and distributor of authentic athletic footwear, apparel,
equipment and accessories for a wide variety of sports and fitness
activities. Wholly-owned NIKE, Inc. subsidiary brands include Converse,
which designs, markets and distributes athletic lifestyle footwear,
apparel and accessories; and Hurley, which designs, markets and
distributes surf and youth lifestyle footwear, apparel and accessories.
For more information, NIKE, Inc.'s earnings releases and other financial
information are available at
Individuals can also visit
and follow @Nike.

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