Market Overview

Audi Returns as Sponsor of the 69th Emmy® Awards with Three Commercials Celebrating the Best in Television

  • Three-spot television campaign titled "Audi Orchestra," recreates
    television theme songs with the sound of Audi engines
  • Sponsorship of the awards show marks seventh consecutive year for
    the brand
  • As official automotive sponsor of the Television Academy, Audi
    vehicles will chauffeur television's biggest stars

Audi of America returns for the seventh consecutive year as the official
automotive sponsor and exclusive vehicle provider for the Television
Academy for the 69th Annual Emmy® Awards. In a new three-spot television
campaign titled "Audi Orchestra," the engine sounds of the all-new Audi
R8 V10 plus, Audi TT RS, and Audi SQ5 models recreate theme songs to
three television shows that have influenced popular American culture and
generations of cultural dialogue.

"Over the last several years, the wide array of captivating television
programming has re-engaged America, so we wanted to celebrate the
progressive role television plays in our culture as the automotive
sponsor of the 69th Emmy® Awards," said Loren Angelo, Vice President,
Marketing, Audi of America. "The annual Emmy® Awards are a recognition
of the power of television. ‘Audi Orchestra' pays tribute to three of
television's most memorable shows with an interpretation of each theme
song uniquely performed by the engines of our Audi products."

Audi Orchestra

Set in a white concert hall, "Audi Orchestra" uses the distinct sounds
created by the powerful engines of the R8 V10 plus, TT RS,
and SQ5, acting as the instruments performing each theme song.

These 30-second spots feature songs from past Emmy® Award nominees and
winners, including:

  • "Where Everybody Knows Your Name," theme song from "Cheers"
  • "Theme from Star Trek," from "Star Trek"
  • "Love is All Around," from "The Mary Tyler Moore Show"

"Audi Orchestra" was created by Venables Bell & Partners.

Audi and the Emmy Awards

Audi returns for the seventh consecutive year as the official automotive
sponsor and exclusive vehicle provider for the Television Academy for
the 69th Annual Emmy® Awards. Supporting several events throughout the
weekend, Audi will host outstanding talent in television with an
exclusive red carpet and rooftop celebration at The Highlight Room at
the Dream Hotel. On Awards Night, Audi's fleet of vehicles, including
the Q7 and SQ5, will also make a red carpet appearance, chauffeuring
nominees and presenters to the celebration.

About the "Audi Orchestra" Vehicles

  • Audi R8 V10 Plus. More powerful and more dynamic than its
    predecessor, the R8 V10 plus can reach a top track speed of 205 mph.
    Featuring the same naturally-aspirated V10 engine found in the R8 LMS
    racecar, a completely new application of quattro® all-wheel drive, and
    a more functional yet technologically advanced cabin, the R8 is the
    pinnacle of performance for Audi, with no other model bearing a closer
    tie to racing.
  • Audi TT RS. With a five-cylinder engine, the all-new 2018 Audi
    TT RS is the most powerful production TT model Audi has ever produced.
    The new 2.5-liter TFSI® engine delivers the distinctive five-cylinder
    sound that is unmistakably Audi and harkens back to the original
    turbocharged five-cylinder, the Audi Ur-quattro.
  • Audi SQ5. The redesigned Audi SQ5 is engineered with legendary
    quattro® all-wheel drive and a powerful 3.0L TFSI® engine. With an
    eight-speed Tiptronic® automatic transmission that delivers a smooth
    shifting performance, the Audi SQ5 combines a strong, wave-design
    Shoulder line with sporty design features including a platinum gray
    Singleframe® grille, S model roof spoiler and sculpted,
    three-dimensional full LED headlights.

Follow the Audi Orchestra @Audi #Emmys.


Audi of America, Inc. and its U.S. dealers offer a full line of
German-engineered luxury vehicles. The Audi Group is among the most
successful luxury automotive brands globally. In 2016, AUDI AG delivered
about 1.871 million Audi automobiles and broke all-time company sales
records for the seventh straight year in the U.S. Visit,, or
for more information regarding Audi vehicles and business topics.

Top track speed electronically limited in U.S. Obey all speed and
traffic laws.

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