Market Overview

WEST ELM TO OPEN BRANDED SHOP-IN-SHOP IN IRELAND'S ARNOTTS DEPARTMENT STORE AND ONLINE AT ARNOTTS.IE

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Expansion Represents Continued Growth of International Wholesale
Business for the Brooklyn-based Home Furnishings Brand

West Elm, the purpose-driven, Brooklyn, New York-based home furnishings
retailer and member of the Williams-Sonoma, Inc. portfolio of brands
(NYSE:WSM), today announced it will begin wholesale operations in
Ireland with the opening of a branded shop-in-shop at Arnotts, Ireland's
oldest department store. The 1,100 sq. ft. shop-in-shop space will open
this October on the second floor of Arnotts' Henry Street location in
Dublin simultaneously with a branded online shop at arnotts.ie.
West Elm will be bringing an assortment of over 90 different products
with furniture and accessories for the living room, dining room and
bedroom. The partnership marks West Elm's second European wholesale
venture following its launch with John Lewis in 2015, a partnership
which has grown to include 13 UK locations and online at JohnLewis.com.

"The new Arnotts space will be the largest West Elm wholesale
shop-in-shop to date, with more than seven lifestyle rooms and concepts
that best express our Mid-century and New Modern aesthetics. The growth
of our international wholesale business is exciting for us and allows us
to introduce West Elm, who we are and what we stand for to customers in
a new part of the world," said West Elm president, Alex Bellos.

In addition to helping customers express their personal style at home,
West Elm is committed to responsible retail practices guided by three
core values: choice, community and consciousness. From minimizing
environmental impact by offering 100 percent organic cotton bedding to
impacting the lives of 5,000+ workers through Fair Trade programs, and
investing in local makers with its LOCAL program comprised of 800+
artists and designers, everything West Elm does is designed to make an
impact. The West Elm collection available at Arnotts will be a
reflection of this.

About West Elm

Headquartered in Brooklyn, NY since 2002, West Elm opened its first
store in DUMBO, the neighborhood it still proudly calls home. With a
mission of harnessing the power of design and human connection to enrich
lives, everything West Elm does is designed to make an impact in
everyday life, from creating unique, affordable designs for modern
living and commitment to Fair Trade Certified, from LOCAL and
handcrafted products to community-driven collaborations and events. The
brand operates 102 retail stores in the United States, Australia, Canada
and the UK, ships internationally to customers around the world and has
unaffiliated franchisees that operate stores in Mexico, the Middle East,
Philippines and South Korea. In addition to home furnishings retail,
West Elm operates West
Elm Workspace
 in the commercial furnishings industry and announced
its expansion into the travel and hospitality industry with the launch
of West
Elm Hotels
. West
Elm
 publishes the blog Front+Main and
is part of an active community on Facebook,
Instagram,
Pinterest,
Twitter and
YouTube.
West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands.

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