Market Overview

A Leading Pharma Company Leveraged Competitive Intelligence to Identify Market Rivals and Devise Effective Business Strategies, Says Infiniti


A leading pharmaceutical
wanted to devise effective strategies to tap potential
market opportunities and benchmark their strength
against competitors
. The client, a renown OTC drugs manufacturer,
wanted to improve their decision-making process to improve their
position in the market. Infiniti helped the client to assess and
identify the key competitors in the pharma landscape.

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Leveraging Competitive Intelligence Study to Improve Decision-making Process for an OTC Drugs Manufa ...

Leveraging Competitive Intelligence Study to Improve Decision-making Process for an OTC Drugs Manufacturer. (Graphic: Business Wire)

Organizations are leveraging strong competitive intelligence studies to
identify potential market segments and enhance their offerings in the
market. It helps in gauging information and monitoring competitors in
the market. Pharma companies can keep track of their competitors and
identify the gaps in their organization to make necessary organizational
changes based on market needs. Additionally, it allows businesses to
analyze the performance of their organization and allocate resources

According to Infiniti
pharmaceutical industry experts, "In just 14 weeks, the
OTC drugs manufacturer was able to identify competitors' offerings and
devise robust marketing strategies to retain their foothold in the

a brochure
to see how Infiniti Research's solutions can help you

This competitive intelligence solution provided
benefits that helped the client to:

  • Anticipate competitors' offerings and devise effective decisions
  • Analyze market rivals, their ability to grow, and capture market shares
  • Benchmark client's sales force structure and distribution channel
    against competitors
  • Identify the factors instrumental in changing market scenario on both
    global and regional scale
  • Gain insights on the major countries where the industry is booming and
    identify the untapped regions

Competitive intelligence solution predictive

  • Devise robust strategies to retain foothold in the market
  • Assess and tap new markets, identify the key drivers, and restraints
    affecting market growth

a free proposal
to see how Infiniti Research's solutions can help

View the competitive intelligence study:

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence
company providing smart solutions to address your business challenges.
Infiniti Research studies markets in more than 100 countries to help
analyze competitive activity, see beyond market disruptions, and develop
intelligent business strategies.

With 14+ years of experience and offices across three continents,
Infiniti Research has been instrumental in providing a complete range of
competitive intelligence, strategy, and research services for over 550
companies across the globe.

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