Market Overview

Zebra Technologies Collaborates with NFL and Wilson Sporting Goods to Deliver Unique Insights During 2017 Football Season


Zebra Will Again Track All Players and Kicks Off Tracking Solution in
All Game Footballs

Next Gen Stats to be distributed across, NFL Network, and
League Partners

Technologies Corporation
(NASDAQ:ZBRA), a market leader in
printers, scanners and mobile computers that give enterprises real-time
operational visibility, announced analytics enhancements will allow fans
to gain a deeper understanding of the game by accessing new
visualizations, stats and fantasy recommendations never available
before. In collaboration with Wilson Sporting Goods, supplier of the
Official Game Football of the NFL, Zebra will engineer and deploy RFID
tagged footballs for every game during the 2017 NFL season. This enables
the collection of real-time location, speed, and rotation data for the

As the "Official On-Field Player Tracking Provider" of the NFL, Zebra
marks the fourth year of its partnership with the NFL this season. To
enable data collection during NFL games, Zebra and Wilson attach RFID
tags in player equipment to track their movements and provide
enlightening and interesting information. As part of "Next Gen Stats",
data from the instrumented Wilson footballs has the potential to be
leveraged on media platforms, such as and in-game telecasts, to
enhance the fan experience.

Beyond media platform use, the NFL's Competition Committee will evaluate
the football data to determine how the NFL Clubs can best leverage the
data in the future. Working with the NFL and Wilson, Zebra successfully
tested the tagged football during all last year's preseason and Thursday
Night Football games.


  • The data resulting from this season's analytics enhancements will be
    used by broadcasters as well as other media partners to enhance the
    fan experience.
  • Zebra and Wilson determined and validated the optimal size of the RFID
    tag and location to embed the tag within the ball to maintain maximum
    performance while adhering to the NFL's specifications for game
  • The RFID tags will measure location and performance data, captured 25
    times per second for every play in every game for the 2017 season. The
    ball data is collected at twice the rate of player tracking data as
    the ball travels at more than twice the speed of the players.
  • In addition to instrumenting and tracking the footballs for the 2017
    season, Zebra will once again deploy its Sports
    on NFL game days by embedding RFID tags in players'
    shoulder pads to track movement, providing metrics such as player
    speed, distance traveled, acceleration and deceleration.
  • A growing number of NFL teams use Zebra's Sports practice solution,
    including the New Orleans Saints who are looking forward to leveraging
    the new information provided by the tagged footballs in practice,
    particularly as it pertains to our QB and special teams play.
  • The Zebra Sports Solution leverages the same tracking and location
    solutions technology that Zebra implements globally for enterprises of
    all sizes in healthcare, retail, manufacturing and transportation &
    logistics to give visibility to an organization's assets, people and


Vishal Shah, Senior Vice President, Digital Media, NFL

"We're excited to build on our partnership with Zebra Technologies and
collectively further the league's commitment to innovation. The data
gathered by Zebra over the past three seasons has become an invaluable
asset to the NFL, and we're excited to uncover new insights through the
tagged Wilson footballs."

Sean Payton, Head Coach, New Orleans Saints

"We are excited to see the continued groundbreaking work by Zebra
Technologies and the advancements fostered by the league's commitment to
innovation. We use the Zebra Sports practice system to track our players
and monitor their participation and performance throughout the season.
The information provided by Zebra has proven to be a vital asset to our
staff in evaluating and training our entire squad. Adding tracking
capabilities to the ball will take things to another level for us."

Kevin Murphy, General Manager of Team Sports, Wilson Sporting Goods

"We have a rich history of innovation in the game of football and
working closely with the NFL to advance and enhance the game for players
and fans alike. It's been rewarding and exciting to collaborate with
Zebra and the NFL on making RFID tagged footballs a reality, and we look
forward to putting this technology on the field this season."

Jill Stelfox, Vice President and General Manager, Location Solutions,
Zebra Technologies

"We are thrilled to further support the NFL's mission to enhance
football through cutting-edge technology by continuing to grow the Zebra
Sports solutions portfolio. Tracking the football is the logical next
phase of our collaboration with the NFL, and we're eager to continue
evolving the game of football for fans, broadcasters and coaches alike."

About Zebra

As businesses struggle to digitize in a smarter, more connected world,
Zebra helps them transform into intelligent enterprises. Our solutions,
including printers, scanners, mobile computers and more, give businesses
real-time visibility. Our enterprise-grade devices, software and
services help organizations achieve greater Enterprise Asset
Intelligence to sense what's happening in their operations, enables them
to analyze the data generated by this new level of visibility and then
take the next best action to make smarter decisions. For more
information, visit
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ZEBRA and the stylized Zebra head are trademarks of ZIH Corp.,
registered in many jurisdictions worldwide. All other trademarks are the
property of their respective owners. ©2017 ZIH Corp. and/or its
affiliates. All rights reserved.

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