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WWE® Supports the Superstars of Tomorrow Through Pediatric Cancer Research Funding

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WWE (NYSE:WWE) today announced that it has once again partnered with
The V Foundation through Connor's Cure to raise funds for pediatric
cancer research during Pediatric Cancer Awareness Month in September.
This year's campaign features six pediatric cancer patients who have
transformed into their own WWE Superstar characters. Each child designed
their own ring gear, chose their entrance music and revealed their
Superstar personas at the Children's Hospital of Pittsburgh.

This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20170905006089/en/

To assist fund raising efforts for Connor's Cure, WWE produced a
limited-edition Connor's Cure Collection featuring t-shirts, pins and
the original Connor's Cure bracelet. The Connor's Cure t-shirts were
created in partnership with apparel company Represent and will be
available for purchase through WWEShop.com. 100 percent of net proceeds
from sales of Connor's Cure merchandise will directly benefit pediatric
cancer research through The V Foundation's grant-making process.

In addition to the new merchandise, select WWE Superstars will wear
gold-colored versions of their in-ring apparel, which will then be
auctioned off to benefit Connor's Cure at WWEAuction.com.

WWE will utilize its global assets including WWE Network and TV
broadcasts, live events, PSAs, digital and social media to generate
awareness and encourage fans to get involved. Throughout the month,
marquee elements of WWE TV broadcasts including the announcer table,
entrance ramp, ring skirts and ring posts will bear the Connor's Cure
logo to promote the fight against pediatric cancer. Additionally, WWE
Superstars will visit pediatric cancer patients at children's hospitals
throughout the month of September.

"WWE is proud to continue our partnership with The V Foundation in
support of Connor's Cure around Pediatric Cancer Awareness Month," said
Stephanie McMahon, WWE Chief Brand Officer. "Raising awareness and funds
to help find a cure for pediatric cancer is imperative, and we are
honored to once again join The V Foundation and Children's Hospital of
Pittsburgh to fight this terrible disease."

"The V Foundation is excited to recognize Pediatric Cancer Awareness
Month with such a fantastic and motivated partner," said Susan Braun,
CEO of The V Foundation. "We are both driven to end this disease, and
working as a team to meet that goal means success can come more quickly."

Connor's Cure was created by Stephanie McMahon and her husband, Paul
"Triple H" Levesque, in 2014 to support pediatric brain and spinal cord
cancer research. Connor's Cure was established in honor of 8-year-old
WWE fan Connor Michalek, a patient at Children's Hospital of Pittsburgh
of UPMC who battled medulloblastoma, a rare tumor that affects the brain
and spinal cord. In 2015, Connor's Cure launched a national partnership
with the V Foundation for Cancer Research, ensuring that 100 percent of
all net funds raised directly benefits pediatric cancer research. To
date, Connor's Cure has raised nearly $2 million and assisted more than
260 families around the world.

Every year, 12,000-15,000 children are newly diagnosed with cancer in
the U.S. Through the efforts of The V Foundation, progress is being made
with cure rates for most pediatric cancers dramatically improving. The V
Foundation has awarded more than $25 million in pediatric research
grants.

Click here
to see the reveal of WWE's newest Superstars.

About the V Foundation for Cancer Research

The V Foundation for Cancer Research was founded in 1993 by ESPN and the
late Jim Valvano, legendary North Carolina State basketball coach and
ESPN commentator. Since 1993, the Foundation has funded more than $170
million in cancer research grants nationwide. The V Foundation awards
100 percent of direct donations to cancer research and programs. The V
Foundation's endowment covers administrative expenses. The Foundation
awards peer-reviewed grants through a competitive awards process
strictly supervised by a Scientific Advisory Board. For more information
on the V Foundation or to make a donation, please visit www.jimmyv.org.

About WWE:

WWE, a publicly traded company (NYSE:WWE), is an integrated media
organization and recognized leader in global entertainment. The Company
consists of a portfolio of businesses that create and deliver original
content 52 weeks a year to a global audience. WWE is committed to family
friendly entertainment on its television programming, pay-per-view,
digital media and publishing platforms. WWE programming reaches more
than 650 million homes worldwide in 20 languages. WWE Network, the
first-ever 24/7 over-the-top premium network that includes all live
pay-per-views, scheduled programming and a massive video-on-demand
library, is now available in almost all international markets other than
the People's Republic of China and embargoed countries. The Company is
headquartered in Stamford, Conn., with offices in New York, Los Angeles,
London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and
Tokyo.

Additional information on WWE (NYSE:WWE) can be found at wwe.com and
corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent names, images, likenesses,
slogans, wrestling moves, trademarks, logos and copyrights are the
exclusive property of WWE and its subsidiaries. All other trademarks,
logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking
statements pursuant to the safe harbor provisions of the Securities
Litigation Reform Act of 1995, which are subject to various risks and
uncertainties. These risks and uncertainties include, without
limitation, risks relating to: WWE Network; major distribution
agreements; our need to continue to develop creative and entertaining
programs and events; the possibility of a decline in the popularity of
our brand of sports entertainment; the continued importance of key
performers and the services of Vincent K. McMahon; possible adverse
changes in the regulatory atmosphere and related private sector
initiatives; the highly competitive, rapidly changing and increasingly
fragmented nature of the markets in which we operate and greater
financial resources or marketplace presence of many of our competitors;
uncertainties associated with international markets; our difficulty or
inability to promote and conduct our live events and/or other businesses
if we do not comply with applicable regulations; our dependence on our
intellectual property rights, our need to protect those rights, and the
risks of our infringement of others' intellectual property rights; the
complexity of our rights agreements across distribution mechanisms and
geographical areas; potential substantial liability in the event of
accidents or injuries occurring during our physically demanding events
including, without limitation, claims relating to CTE; large public
events as well as travel to and from such events; our feature film
business, including anticipated release, marketing or involved talent
for upcoming titles and productions; our expansion into new or
complementary businesses and/or strategic investments; our computer
systems and online operations; privacy norms and regulations; a possible
decline in general economic conditions and disruption in financial
markets; our accounts receivable; our revolving credit facility;
litigation; our potential failure to meet market expectations for our
financial performance, which could adversely affect our stock; Vincent
K. McMahon exercises control over our affairs, and his interests may
conflict with the holders of our Class A common stock; a substantial
number of shares are eligible for sale by the McMahons and the sale, or
the perception of possible sales, of those shares could lower our stock
price; and the relatively small public "float" of our Class A common
stock. In addition, our dividend is dependent on a number of factors,
including, among other things, our liquidity and historical and
projected cash flow, strategic plan (including alternative uses of
capital), our financial results and condition, contractual and legal
restrictions on the payment of dividends (including under our revolving
credit facility), general economic and competitive conditions and such
other factors as our Board of Directors may consider relevant.
Forward-looking statements made by the Company speak only as of the date
made and are subject to change without any obligation on the part of the
Company to update or revise them. Undue reliance should not be placed on
these statements. For more information about risks and uncertainties
associated with the Company's business, please refer to the
"Management's Discussion and Analysis of Financial Condition and Results
of Operations" and "Risk Factors" sections of the Company's SEC filings,
including, but not limited to, our annual report on Form 10-K and
quarterly reports on Form 10-Q.

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