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WWE® Supports the Superstars of Tomorrow Through Pediatric Cancer Research Funding


WWE (NYSE:WWE) today announced that it has once again partnered with
The V Foundation through Connor's Cure to raise funds for pediatric
cancer research during Pediatric Cancer Awareness Month in September.
This year's campaign features six pediatric cancer patients who have
transformed into their own WWE Superstar characters. Each child designed
their own ring gear, chose their entrance music and revealed their
Superstar personas at the Children's Hospital of Pittsburgh.

This Smart News Release features multimedia. View the full release here:

To assist fund raising efforts for Connor's Cure, WWE produced a
limited-edition Connor's Cure Collection featuring t-shirts, pins and
the original Connor's Cure bracelet. The Connor's Cure t-shirts were
created in partnership with apparel company Represent and will be
available for purchase through 100 percent of net proceeds
from sales of Connor's Cure merchandise will directly benefit pediatric
cancer research through The V Foundation's grant-making process.

In addition to the new merchandise, select WWE Superstars will wear
gold-colored versions of their in-ring apparel, which will then be
auctioned off to benefit Connor's Cure at

WWE will utilize its global assets including WWE Network and TV
broadcasts, live events, PSAs, digital and social media to generate
awareness and encourage fans to get involved. Throughout the month,
marquee elements of WWE TV broadcasts including the announcer table,
entrance ramp, ring skirts and ring posts will bear the Connor's Cure
logo to promote the fight against pediatric cancer. Additionally, WWE
Superstars will visit pediatric cancer patients at children's hospitals
throughout the month of September.

"WWE is proud to continue our partnership with The V Foundation in
support of Connor's Cure around Pediatric Cancer Awareness Month," said
Stephanie McMahon, WWE Chief Brand Officer. "Raising awareness and funds
to help find a cure for pediatric cancer is imperative, and we are
honored to once again join The V Foundation and Children's Hospital of
Pittsburgh to fight this terrible disease."

"The V Foundation is excited to recognize Pediatric Cancer Awareness
Month with such a fantastic and motivated partner," said Susan Braun,
CEO of The V Foundation. "We are both driven to end this disease, and
working as a team to meet that goal means success can come more quickly."

Connor's Cure was created by Stephanie McMahon and her husband, Paul
"Triple H" Levesque, in 2014 to support pediatric brain and spinal cord
cancer research. Connor's Cure was established in honor of 8-year-old
WWE fan Connor Michalek, a patient at Children's Hospital of Pittsburgh
of UPMC who battled medulloblastoma, a rare tumor that affects the brain
and spinal cord. In 2015, Connor's Cure launched a national partnership
with the V Foundation for Cancer Research, ensuring that 100 percent of
all net funds raised directly benefits pediatric cancer research. To
date, Connor's Cure has raised nearly $2 million and assisted more than
260 families around the world.

Every year, 12,000-15,000 children are newly diagnosed with cancer in
the U.S. Through the efforts of The V Foundation, progress is being made
with cure rates for most pediatric cancers dramatically improving. The V
Foundation has awarded more than $25 million in pediatric research

Click here
to see the reveal of WWE's newest Superstars.

About the V Foundation for Cancer Research

The V Foundation for Cancer Research was founded in 1993 by ESPN and the
late Jim Valvano, legendary North Carolina State basketball coach and
ESPN commentator. Since 1993, the Foundation has funded more than $170
million in cancer research grants nationwide. The V Foundation awards
100 percent of direct donations to cancer research and programs. The V
Foundation's endowment covers administrative expenses. The Foundation
awards peer-reviewed grants through a competitive awards process
strictly supervised by a Scientific Advisory Board. For more information
on the V Foundation or to make a donation, please visit

About WWE:

WWE, a publicly traded company (NYSE:WWE), is an integrated media
organization and recognized leader in global entertainment. The Company
consists of a portfolio of businesses that create and deliver original
content 52 weeks a year to a global audience. WWE is committed to family
friendly entertainment on its television programming, pay-per-view,
digital media and publishing platforms. WWE programming reaches more
than 650 million homes worldwide in 20 languages. WWE Network, the
first-ever 24/7 over-the-top premium network that includes all live
pay-per-views, scheduled programming and a massive video-on-demand
library, is now available in almost all international markets other than
the People's Republic of China and embargoed countries. The Company is
headquartered in Stamford, Conn., with offices in New York, Los Angeles,
London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and

Additional information on WWE (NYSE:WWE) can be found at and For information on our global activities, go to

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