Market Overview

Hooters Kicks Off National Fundraising Campaign to Support American Red Cross Harvey Relief Efforts


Hooters Employees and Guests Join Together in Response to Disaster

Hooters today announced it is donating funds to the American
Red Cross for its Hurricane Harvey relief efforts
. Throughout the
month of September, guests at participating Hooters locations in the
U.S. can choose to round up their checks or make a donation to benefit
the cause. Hooters will match guest donations dollar for dollar,
providing up to $100,000 in additional support.

In addition to donating while dining in at participating locations,
Hooters fans can also support relief efforts by ordering their favorite
Hooters food for takeout via the new Hooters
mobile app
. For every paid order made on the app through Sept. 30,
Hooters will donate an additional $1 to the American Red Cross, up to
$50,000. Visit the Apple App Store or Google Play to download the app
and place an order at one of more than 190 participating locations.

"Immediately after Hurricane Harvey hit in Texas, our franchisees and
employees came forward, suggesting ways that the Hooters family could
help those in need. Our thoughts and prayers remain with those who have
been affected, including the thousands of Hooters employees and their
families in Texas and Louisiana," said Carl Sweat, global chief
marketing officer, Hooters of America.

The total funds raised across participating Hooters locations will be
matched by the Hooters Community Endowment Fund (HOO.C.E.F.), a
501(c)(3) company that has contributed more than $10 million to local
and national charitable groups since its inception in 1992.

To help its employees personally impacted by the disaster, Hooters has
launched a variety of efforts, including the Hooters Employee Assistance
Fund. Hooters of America employees, friends and supporters may make tax
deductible contributions via a fund on Emergency
Assistance Foundation
, permitting tax free grants to qualifying
employees in times of need.

About Hooters of America, LLC

Hooters of America, LLC, is the franchisor and operator of more than 425
Hooters restaurants in 42 states and 26 countries. Known for its world
famous Hooters Style chicken wings, the first Hooters opened its doors
in 1983 in Clearwater, Florida. Expectations were so modest at the time
that the simple fact the doors opened was deemed worthy of a toast.
Since then millions have been liberated from the ordinary at Hooters
while enjoying great food, fun and one-of-a-kind hospitality that can
only be served up by the Hooters Girls. For more information about
Hooters visit or
follow us at,,
or on Snapchat at "hootersLIVE."

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