Market Overview

BMW Group U.S. Reports August 2017 Sales

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  • BMW brand sales decrease 7.7 percent
  • MINI brand sales decrease 10.5 percent

Sales of BMW brand vehicles decreased 7.7 percent in August for a total
of 23,553 compared to 25,531 vehicles sold in August 2016. Year-to-date,
the BMW brand is down 5 percent in the U.S. on sales of 194,604 vehicles
compared to 204,744 sold in the first eight months of 2016.

Notable vehicle sales in August include the BMW 4 Series and BMW 5
Series, which both showed strong gains for the second straight month,
and the BMW X1. The BMW 4 Series increased 49.3 percent to 3,412
vehicles, while the BMW 5 Series which increased 37.6 percent to 3,587
vehicles. The BMW X1 increased 39 percent to 2,002 vehicles.

"Even as we are reporting the August sales, our thoughts are with those
in the devastated areas of Texas and Louisiana, especially our many
employees and colleagues. We are making significant contributions to the
American Red Cross to relieve as much of the suffering as possible,"
said Bernhard Kuhnt, President and CEO, BMW of North America. "August
numbers were a bit unusual in that sedans outpaced our SAV's as model
year change over for the X5 and new model production of the X3
significantly restricted availability of our especially popular SAV
models. This of course will improve as production ramps up."

MINI Brand Sales

For August, MINI USA reported 4,448 vehicles sold, a decrease of 10.5
percent from the 4,969 sold in the same month a year ago. Year-to-date,
MINI USA reported a total of 31,051 vehicles sold, a decrease of 11.0
percent from 34,887 vehicles sold in the first eight months of 2016.

BMW Group Sales

In total, the BMW Group in the U.S. (BMW and MINI combined) reported
August sales of 28,001 vehicles, a decrease of 8.2 percent from the
30,500 vehicles sold in the same month a year ago. Year-to-date, BMW
Group sales are down 5.8 percent on sales of 225,655 vehicles in the
first eight months of 2017 compared to 239,631 in the same period in
2016.

BMW Group Electrified Vehicle Sales

Sales of BMW Group electric and plug-in hybrid electric vehicles
increased 9.2 percent to 11,672 through August 2017, accounting for 5.2
percent of total BMW brand sales in the U.S. Currently, BMW offers six
electrified vehicle models in the U.S., including the BMW i3 and BMW i8,
as well as the BMW i Performance models: BMW 330e, BMW 530e, BMW 740e
and the BMW X5 xDrive 40e. MINI offers the MINI Countryman plug-inhybrid
electric vehicle, which launched in June 2017.

Table 1: New Vehicle Sales BMW of North America, LLC, August 2017

                             
    Aug. 2017   Aug. 2016   %     YTD Aug. 2017   YTD Aug. 2016   %
i3 504 1,013 -50.2% 4,097 5,372 -23.7%
i8 29 145 -80.0% 304 931 -67.3%
2 Series 1,036 728 42.3% 7,682 11,493 -33.2%
3 Series 5,379 5,885 -8.6% 37,170 45,660 -18.6%
4 Series 3,412 2,285 49.3% 26,629 23,747 12.1%
5 Series 3,587 2,606 37.6% 24,799 26,184 -5.3%
6 Series 206 297 -30.6% 1,999 2,695 -25.8%
7 Series 550 1,230 -55.3% 5,627 8,038 -30.0%
Z4 3 101 -97.0% 498 776 -35.8%
X1 2,002 1,440 39.0% 18,705 15,709 19.1%
BMW passenger cars 16,708 15,730 6.2% 127,510 140,605 -9.3%
X3 2,918 4,668 -37.5% 29,925 27,174 10.1%
X4 503 432 16.4% 2,985 3,376 -11.6%
X5 3,079 4,121 -25.3% 30,224 29,069 4.0%
X6 345 580 -40.5% 3,960 4,520 -12.4%
BMW light trucks 6,845 9,801 -30.2% 67,094 64,139 4.6%
BMW brand     23,553   25,531   -7.7%     194,604   204,744   -5.0%
Cooper /S Hardtop 2 Door 848 770 10.1% 7,104 7,851 -9.5%
Cooper /S Hardtop 4 Door 639 840 -23.9% 4,956 8,083 -38.7%
Cooper /S Convertible 493 508 -3.0% 3,839 2,856 34.4%
Cooper /S Clubman 1,103 1,533 -28.0% 5,952 7,020 -15.2%
Coupe 0 0 0.0% 0 0 0.0%
Roadster 0 0 0.0% 0 0 0.0%
Countryman 1,365 1,312 4.0% 9,191 9,014 2.0%
Paceman 0 6 -100.0% 9 63 -85.7%
MINI brand     4,448   4,969   -10.5%     31,051   34,887   -11.0%
TOTAL BMW of North America, LLC     28,001   30,500   -8.2%     225,655   239,631   -5.8%
 

BMW Pre-Owned Vehicles

  • In August, BMW Certified Pre-Owned sold 11,600 vehicles, a decrease of
    3 percent from August 2016.
  • Total BMW Pre-Owned sold 20,392 vehicles, a decrease of 16.5 percent
    from August 2016.
  • Total BMW Pre-Owned cars sold year-to-date were 160,999, a 10.3
    percent increase from the first eight months of 2016.

MINI Pre-Owned Vehicles

  • In August, MINI Certified Pre-Owned sold 984 vehicles, a decrease of
    22.3 percent from August 2016.
  • Total MINI Pre-Owned sold 2,694 vehicles in August 2017, a decrease of
    2.8 percent from August 2016.
  • Total MINI Pre-Owned sales year-to-date were 21,002, a 10.1 percent
    increase from the first eight months of 2016.

BMW Group In America

BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include marketing,
sales, and financial service organizations for the BMW brand of motor
vehicles, including motorcycles, the MINI brand, and the Rolls-Royce
brand of Motor Cars; Designworks, a strategic design consultancy based
in California; a technology office in Silicon Valley and various other
operations throughout the country. BMW Manufacturing Co., LLC in South
Carolina is part of BMW Group's global manufacturing network and is the
exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles
and X6 and X4 Sports Activity Coupes. The BMW Group sales organization
is represented in the U.S. through networks of 344 BMW passenger car and
BMW Sports Activity Vehicle centers, 153 BMW motorcycle retailers, 127
MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers. BMW
(US) Holding Corp., the BMW Group's sales headquarters for North
America, is located in Woodcliff Lake, New Jersey.

Journalist note: Information about BMW Group and its products in
the USA is available to journalists on-line at www.bmwusanews.com
and www.press.bmwna.com.

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