Market Overview

HGregoire solidifies its leadership position in Quebec


Company Inaugurates Two New Nissan Dealerships in Laval

ST-EUSTACHE, QC, Aug. 24, 2017 /CNW Telbec/ - HGregoire, the leader in new and pre-owned vehicle sales, continues to solidify its position in Quebec this evening, by inaugurating two, new car dealerships in Laval. HGregoire Nissan  Vimont, and HGregoire Nissan  Chomedey, brings the total number of new car dealerships owned by the Quebec automotive giant to seven. The company also owns and operates an additional 12 dealerships (10 of which are in Quebec) specialized in the sale of pre-owned vehicles.

HGregoire solidifies its leadership position in Quebec - Company Inaugurates Two New Nissan Dealerships in Laval (CNW Group/HGregoire)

To celebrate the opening of the two new Laval Nissan dealerships, HGregoire invited partners, stakeholders and media to tour the facility in Chomedey which, along with its sister location in Vimont, will be among the first dealerships in Canada to carry to new Nissan brand image.

"We are delighted to be here to celebrate and welcome our two new Nissan dealerships to the HGregoire family," said John Hairabedian, president of HGregoire. "The new Nissan brand image is a perfect fit for the redefined and modern experience that HGregoire offers its customers. I am proud of the company that my father founded 25 years ago. We will continue to grow and, with the help of partners like Nissan, to deliver an exceptional experience to our clients that is based on their needs."

Each of the new HGregoire Nissan Laval locations measures 85,000 square feet including land and building, features 16 service bays, and an exterior lot that holds 350 to 400 vehicles. In the company's ongoing efforts to redefine the customer experience, both locations boast a comfortable waiting area and dedicated play area for children. The dealerships also incorporates a high-tech design centre where consumers can personalize their new vehicle using a tablet to visualize their choices.

"We know that people already have enough stress in their daily lives," said Jimmy Gioia, president and general manager of HGregoire Nissan. "We are committed to changing the way people think about and experience the purchase of a new vehicle. We know our customers are tech-savvy. Our design centre incorporates technology that takes the guesswork out of choosing options and selecting a car that meets each customer's unique needs."

HGregoire has forged strong bonds with Nissan over the years, partnering with the company for the launch of their very first new car dealership in 2014. To celebrate this collaboration, several Nissan executives were on hand to express their appreciation of the HGregoire relationship. Among them were Ken Heard, Director, Dealer Network Development, NCI Operations, and Michael Soutter, the new DGM Global Aftersales Division for Nissan Motor Company, now based in Japan.

"We have come in full force tonight to show our appreciation to the HGregoire family and their accomplishments. Nissan values their business model, and we look forward to seeing their success grow in the NREDI 2.0 environment," says Joni Paiva, president of Nissan Canada Inc. "It's fitting that this auspicious occasion celebrating our new dealership's visual signature is hosted by HGregoire's vibrant and innovative management team."

HGregoire has invested $50 million in the two new Laval Nissan dealerships. The company already employs more than 500 people in its new and pre-owned vehicle dealerships across Quebec.

For more information on the company's distinctive history, visit www.HGré

About HGrégoire
Founded in 1993, HGrégoire, whose head office is in St-Eustache, has more than 500 employees. Today, HGrégoire is a leader in the new and pre-owned vehicle industry and has the largest inventory of second-hand vehicles in Canada. Winner of the Consumer Choice Award for the 12th year in a row and of the Independent Dealer of the Year, the family banner has 17 superstores in Québec and two in Florida. HGrégoire's mission is to provide customers with high-quality vehicles at the best-possible prices through a stringent "buying" and "selling" approach — focused on transparency and reliability.


Year founded:  1993

Name of founder: Greg Hairabedian

Name of current president: John Hairabedian

Head office and first dealership: St-Eustache

Number of employees in Canada: 500

Number of used car dealerships: 12  (including 2 in United States)

Number of new car dealerships: 7  (the first, in 2014, was a Nissan dealership)

Number of vehicles sold in 2016: Record year for vehicle sales

New car dealership brands: Nissan (3), INFINITI (1), Mitsubishi (1), Hyundai(1), Chrysler (1)

First dealership in United States: 2009

Number of dealerships in United States: 2





Nissan Chomedey

Nissan Vimont

4299 Autoroute 440

4540 Boul. Robert-Bourassa

Laval, QC H7P 4W6

Laval, QC H7E 0A6

Number of square feet:

85,000 s.f.

85,000 s.f.

Investment required: 

$50 million for both dealerships

Number of service bays:



Interior capacity (vehicles):



Exterior capacity (vehicles):




Both dealerships carry the new Nissan Canada visual identification

Additional features: 

- Design centre which allows the consumer to use a tablet and visualize their vehicle according to the options chosen

- Nissan personalization workshop

- Comfortable waiting areas

- Children's area


SOURCE HGregoire

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