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Syniverse Adopts VMware on IBM Cloud to Meet Customers Mobile Service Needs

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Global technology provider manages up to four billion transactions
per day using a hybrid cloud environment

IBM (NYSE: IBM)
today announced that Syniverse,
a global connectivity enabler, has adopted IBM Cloud to expand its
flexibility and capacity in serving rapidly changing mobile service
needs for its customers.

Usage of popular Syniverse services, such as its Multimedia Messaging
Service (MMS), can vary significantly based on seasonal trends. This
fluctuation may cause sudden and severe demands on technology resources.
For example, Syniverse has consistently seen a steep rise in MMS use
during holidays, when many mobile users share photos and graphics. From
2014 to 2016, the compound annual growth rate for the volume of MMS
messages per second that Syniverse handled increased 57 percent for
Halloween, 34 percent for Thanksgiving, 30 percent for Christmas and 53
percent for New Year's Eve.

To help manage seasonal spikes in traffic, Syniverse operates a hybrid
cloud environment that uses VMware solutions on the IBM Cloud. This
enables Syniverse to quickly scale up their existing VMware environments
and connect to IBM's global cloud infrastructure. IBM Cloud also
provides the ideal environment for testing and integrating new services
so that Syniverse can better meet evolving customer needs without having
to create costly test environments.

"This collaboration with Syniverse is a prime example of the benefits
our clients can gain by tapping into the IBM Cloud for its global reach
and scale," said Zane Adam, Vice President of Private Cloud, IBM. "IBM
Cloud also provides the ideal environment for testing and integrating
new services so that Syniverse can better meet evolving customer needs."

"The volume of overall transactions we process –- now up to 4 billion
per day –- makes it vital that we remain prepared to handle spikes in
traffic that occur on holidays and other special times of the year. MMS
is just one example of an area that benefits from VMware solutions
leveraged through our new hybrid cloud-based platform," said Chris
Rivera, Chief Technology Officer, Syniverse. "We're able to strengthen
our overall customer-service approach thanks to the efficiency and
flexibility of the IBM Cloud."

With $15.1B in cloud
revenue over the last 12 months, IBM
is the global leader in enterprise cloud with a platform designed to
meet the evolving needs of business and society. Moving past
productivity and cost improvements, the IBM Cloud is tuned for the
cognitive and data demands that are driving true differentiation in
today's enterprise. IBM's private, public and hybrid offerings provide
the global scale businesses need to support innovation across
industries, while its nearly 60 Cloud Data Centers across 19 countries
help clients meet their expanding data locality requirements.

To learn more about IBM Cloud, visit https://www.ibm.com/cloud-computing/.

To learn more about Syniverse, visit https://www.syniverse.com.

VMware is a registered trademarks of VMware, Inc. in the United
States and other jurisdictions.

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