Market Overview

Fitbit Launches Ionic, the Ultimate Health and Fitness Smartwatch


Fitbit's first smartwatch debuts with personalized guidance,
on-device dynamic workouts, relative SpO2 sensor, industry-leading GPS,
swim tracking, on-board music, contactless payments and 4+ day battery

Fitbit is partnering with adidas to deliver Fitbit Ionic special
edition and training programs

App Gallery launches with popular partner apps including Pandora,
Starbucks, Strava and Weather powered by AccuWeather

Fitbit (NYSE: FIT), the leading global wearables brand, today announced its first
smartwatch – Fitbit
A health and fitness first platform, Ionic offers a highly
personalized experience not previously seen in other smartwatches. Ionic
builds on Fitbit's health and fitness expertise with a new relative SpO2
sensor, making it possible to track deeper health insights like sleep
apnea in the future, industry-leading GPS tracking, on-device dynamic
workouts, improved heart rate tracking, and water resistance up to 50
meters. Plus, smart features like contactless payments, on-board music,
smart notifications, and a variety of popular apps and clock faces
available in the Fitbit App Gallery. Ionic also has all the core
features our users love from Fitbit like 4+ day battery life, automatic
activity and sleep tracking, and cross-platform compatibility. Ionic is
available for pre-sale today on and in retailers globally
starting October 2017, with a new Fitbit Ionic adidas special edition
device coming in 2018. The Fitbit app software development kit (SDK)
will be open to developers in September 2017.

This Smart News Release features multimedia. View the full release here:

Fitbit launches Fitbit Ionic, the ultimate health and fitness smartwatch offering a highly personali ...

Fitbit launches Fitbit Ionic, the ultimate health and fitness smartwatch offering a highly personalized experience not previously seen in other smartwatches. (Photo: Business Wire)

"Ten years ago, Fitbit pioneered the wearables category with the
introduction of its first health and fitness tracker. Since then, we
have become the leading global wearables brand, setting the pace of
innovation in the category and establishing the largest social fitness
network that helps millions of people around the world be healthier,"
said James Park, co-founder and CEO of Fitbit. "With Ionic, we will
deliver what consumers have not yet seen in a smartwatch – a health and
fitness first platform that combines the power of personalization and
deeper insights with our most advanced technology to date, unlocking
opportunities for unprecedented health tracking capabilities in the

Ionic follows a long line of innovative and popular Fitbit products that
redefined how we learn about and manage our health, and even helped save
lives. Ionic continues to deliver on this promise by offering more
personalized insights and guidance, coupled with an engaging experience
and sleek design, to help drive meaningful behavior change and better
health outcomes.

Everything you need, all in one device

From beginners to experienced athletes, Fitbit's most advanced device to
date offers personal, actionable guidance to motivate you to reach your
goals – all while keeping you connected with apps and notifications, no
matter what smartphone you have.

  • Personal trainer with Fitbit Coach:
    Access dynamic, on-device workouts that adapt based on feedback you
    provide on your wrist, or listen to expert-designed running and
    walking Audio Coaching sessions (available 2018) to increase
    endurance, speed and form on your schedule.1
  • Running companion: Automatically track
    your run with the new Run Detect feature that kicks in GPS tracking –
    just step out the door and go; see real-time pace and distance;
    auto-pause to grab some water or take a breather and automatically
    resume when you start running.
  • New swim exercise mode: With water
    resistance up to 50 meters and industry-leading lap counting, use
    Ionic in the pool and see your real-time laps, exercise duration and
    calories burned for pool swims.
  • Industry-leading GPS: The unique design
    and integrated antenna inside Ionic provide a stronger connection to
    GPS and GLONASS satellites, delivering industry-leading GPS
    performance. Leave your phone behind and see pace and distance right
    on your wrist, as well as record elevation climbed, split times, and a
    map of your walk, run or ride in the Fitbit app.
  • Improved heart rate technology: Ionic has
    enhanced PurePulse® heart rate tracking with greater accuracy during
    exercises like cycling, intervals and running; better measure calorie
    burn, see real-time heart rate zones to optimize intensity, and track
    resting heart rate 24/7.
  • New sensor technology: The introduction
    of a relative SpO2 sensor for estimating blood oxygen levels opens the
    potential for tracking important new indicators about your health,
    such as sleep apnea.
  • Motivation through music: Leave your
    phone at home and find the motivation to jumpstart your workout by
    storing and playing more than 300 songs on device (2.5 GB of storage),
    or downloading and listening to your favorite Pandora
    stations.2 Connect Ionic to the new Fitbit
    wireless headphones, or any Bluetooth device of your
  • Make payments using Fitbit Pay™: Leave
    your wallet and phone at home and effortlessly pay for items right
    from your device, wherever contactless payments are accepted. Over the
    coming months you will be able to add eligible American Express cards,
    as well as Mastercard and Visa credit and debit cards from top issuing
    banks in over 10 markets across the globe, including ANZ, Banco
    Santander, Bank of America, Capital One, HSBC, KBC Bank Ireland, OCBC
    Bank, Royal Bank of Canada, UOB and US Bank with more countries and
    banks planned soon.
  • Smart notifications you need most: With
    extended smartphone notifications, receive call, text and calendar
    alerts, as well as notifications from apps on your smartphone like
    Facebook, Gmail, Instagram, Slack, Snapchat and more.
  • Multi-day battery life: With 4+ day
    battery life on a single charge (10 hours with GPS or playing music),
    Ionic will outlast any activity you do during the day and still track
    your sleep all night.3

In addition to these new features, Ionic has everything you love about
Fitbit – automatically track your steps, calories, floors climbed and
sleep stages, see your cardio fitness level (estimated VO2 Max),
maintain moments of calm and more. Read more about everything Ionic has
to offer here.

"Whether I'm trying to stay in shape during the off-season or
train for the playoffs, tracking my activity and health on and off the
court is crucial to my success," said Harrison Barnes, Fitbit
Ambassador, Olympic gold medalist and star forward for the Dallas
Mavericks. "With Ionic, I can see my heart rate zones in real-time so I
can gauge how hard I'm pushing myself during a workout, and track my
sleep each night to make sure I'm rested and recovered so I'm at my best
on the court the next day."

Fitbit + adidas

Fitbit is partnering
with adidas to deliver a Fitbit Ionic special edition device and
training programs in 2018. This relationship will leverage adidas'
robust performance program expertise with Fitbit data and insights from
millions of global users to help athletes of all levels perform better,
play better and feel better.

Make Ionic your own

Ionic runs on Fitbit OS, the company's new operating system for
smartwatches that will be regularly updated to add new user experiences.
This includes the launch of the Fitbit App Gallery, where you can select
the apps and clock faces that appeal to you so you're always armed with
the information you want most, in a way that reflects your own personal
needs and style.

The App Gallery offers a range of health and fitness apps from Fitbit
like Exercise, Fitbit Coach, Relax, Timer and more, as well as popular
apps that are designed to make life easier and more convenient when
you're on the go. Each app is designed specifically for Ionic so you
don't have to download an accompanying mobile app or have your
smartphone nearby. Leading partner apps available on Fitbit Ionic at
launch include:

  • Pandora,
    the most listened-to audio streaming service in the U.S., delivers a
    seamless music experience to enhance performance and help motivate you
    to reach your goals. Choose from a range of workout stations,
    including the new Fitbit Motivation Mixtape, or automatically sync
    your most listened to stations, freeing you from your phone.4
  • Starbucks
    Coffee Company
    , the premier roaster and retailer of
    specialty coffee in the world, lets you seamlessly pay for purchases
    using your Starbucks Card and Ionic device, without having to take out
    your wallet or phone.5
  • Strava,
    the leading social network for millions of athletes at all levels,
    makes it easy to get inspired, stay motivated, track activities and
    analyze your performance data for your runs, bike rides and
    swims. Using the exclusive Matched Runs feature, you can benchmark
    yourself against past performances on your most common routes – right
    on your wrist.
  • Weather, powered by global leader AccuWeather,
    gives you real-time weather predictions with Superior Accuracy™ from
    your three favorite locations. Get personalized forecast information
    with your exact location, so you can better plan your workout or
  • The App Gallery will continue to expand with more popular apps
    expected this Fall, like adidas All Day6, Flipboard, GAME
    GOLF, Nest7 and Surfline, plus many more apps and clock
    faces created by our developer community.

Developer tools and benefits

If you're interested in building for the Fitbit App Gallery, you will be
able to use the SDK, including our Web-based developer environment
Fitbit Studio, starting in September 2017. In developing apps and clock
faces for Ionic, you will have access to sensors on the device and the
opportunity for your content to be available to all Ionic and future
Fitbit smartwatch users. We have built upon the Pebble platform to
provide these industry-leading developer benefits and tools:

  • Fast development: Open platform based on
    standard technologies using JavaScript and Scalable Vector Graphics
    (SVG) offers a quick, easy way to build apps and feature-rich,
    beautiful clock faces on the Web.
  • Choose who you develop for: Skip the
    review process and create apps or clock faces just for friends and
    family, or submit for approval to be included in the curated Gallery.
    Developer apps and clock faces will be added to the Gallery starting
    this Fall.
  • Cross-platform compatibility: Develop one
    app and reach Fitbit's large, global community of users across
    Android, iOS and Windows platforms.
  • Open platform for health partners: The
    SDK creates an easy way for enterprise health companies to encourage
    better health outcomes by utilizing Fitbit devices and access to its
    sensors to build customized wellness programs for their customers.
  • Future opportunities: The built-in NFC
    chip opens the opportunity to develop apps that provide keyless and
    cardless access to buildings, hotels, sporting venues and
    transportation in the future.
  • Learn more about the Fitbit SDK here.

Fitbit's strongest and lightest GPS watch

As Fitbit's first device designed fully in-house, Ionic features new
processes and materials that improve weight, fit, durability,
breathability and daily wear – resulting in an extremely lightweight,
ergonomic design comfortable enough to wear all day and night.

  • Our most advanced design: Utilizing
    nano-molding technology, the unibody watchcase allows it to double as
    the Bluetooth and GPS antenna. This construction creates a stronger
    GPS signal that works in busy cities or on remote trails.
  • Built to last: Ionic is built to be more
    durable with new materials, new bands and more extensive testing than
    ever before.
  • Easy to read display: A color, spherical
    glass touchscreen with crisp graphics and amplified brightness of up
    to 1,000 nits lets you read your stats wherever you are – in bright
    sunlight or a low-lit room.
  • Trending styles and accessories: Ionic
    comes in a range of styles and colors (see below) with interchangeable
    Classic, Sport and Horween leather accessories
    so it can seamlessly transition from work to a workout or a night out.8

Pricing and availability of colors, styles

Fitbit Ionic is available for presale today on and select
online retailers tomorrow for $299.95. Ionic will be available in stores
worldwide beginning October 2017, including major North American
retailers Amazon, Best Buy, Dick's Sporting Goods, Kohl's, Macy's, REI,
Target and Verizon. It is available in three stylish color combinations
inspired by elevating everyday neutrals that fit seamlessly into your
life: silver gray tracker and clasp with blue gray band, smoke gray
tracker and clasp with charcoal band, or burnt orange tracker and clasp
with slate blue band.

  • Classic accessories in blue gray with silver gray buckle, charcoal
    with smoke gray buckle, and slate blue with burnt orange buckle -
  • Two-toned breathable Sport Band accessories in blue gray and coral,
    black and charcoal, or cobalt and lime - $29.95
  • Hand-crafted and perforated Horween leather accessories in cognac and
    midnight blue - $59.95

Today, Fitbit also announced
Fitbit Flyer, Fitbit Aria 2, and a new premium guidance and coaching
offering; see all press releases and download images at

About Fitbit, Inc. (NYSE:FIT)

Fitbit helps people lead healthier, more active lives by empowering them
with data, inspiration and guidance to reach their goals. As the leading
global wearables brand, Fitbit designs products and experiences that
track and provide motivation for everyday health and fitness. Fitbit's
diverse line of innovative and popular products includes Fitbit Surge®Fitbit Blaze®,
Charge 2®
, Alta®,
Flex 2®
, Fitbit One®
and Fitbit Zip®
activity trackers, as well as the Fitbit
smartwatch, Fitbit
wireless headphones and Fitbit Aria® and Fitbit
Aria 2™
Wi-Fi Smart Scales. Fitbit products are carried in 55,000
retail stores across 65 countries around the globe. Powered by one of
the world's largest social fitness networks and databases of health and
fitness data, the Fitbit platform delivers personalized experiences,
insights and guidance through leading software and interactive tools,
including the Fitbit and Fitbit Coach apps, Guided Health Programs, and
the Fitbit OS for smartwatches. Fitbit Health Solutions develops health
and wellness solutions designed to help increase engagement, improve
health outcomes, and drive a positive return for employers, health plans
and health systems.

Fitbit and the Fitbit logo are trademarks or registered trademarks of
Fitbit, Inc. in the U.S. and other countries. Additional Fitbit
trademarks can be found at
Third-party trademarks are the property of their respective owners.

Connect with us on FacebookInstagram or Twitter and
share your Fitbit experience.

Forward-Looking Statements

This press release contains forward-looking statements, within the
meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding the future retail
availability of Fitbit Ionic, including any special edition devices and
accessories, as well as the future availability of the Fitbit app
software development kit, Fitbit Studio, Fitbit App Gallery and
available apps, and other product features described in this release,
including Fitbit Pay and the relative SpO2 sensor. These forward-looking
statements are only predictions and may differ materially from actual
results due to a variety of factors, including the effects of the highly
competitive market in which we operate, including competition from much
larger technology companies; any inability to successfully develop and
introduce new products, features, and services or enhance existing
products and services; product liability issues, security breaches or
other defects; and other factors discussed under the heading "Risk
Factors" in our most recent report on Form 10-Q filed with
the Securities and Exchange Commission. All forward-looking statements
contained herein are based on information available to us as of the date
hereof and we do not assume any obligation to update these statements as
a result of new information or future events.

1 Fitbit Ionic comes with one dynamic on-device workout and
three static workouts, access to more dynamic sessions requires a
subscription to new premium guidance and coaching offering.

2 Requires Pandora Plus or Premium subscription, available in
the U.S. only.

3 Battery life varies with use and other factors.

4 Requires Pandora Plus or Premium subscription, available in
the U.S. only.

5 Available North America only.

6 Will be available in U.S. only.

7 Will be available in Australia, EMEA and U.S.

8 Leather accessories are made of Horween leather and other
leather materials.

View Comments and Join the Discussion!