Market Overview

More Than Half the Hilton Portfolio to Be Digital Key Enabled by End of Year

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Hilton proves ability to scale technology rapidly with 2,000th
Digital Key ready hotel

Hilton today announced Digital Key will now be available at 362,000
hotel rooms across 2,000 hotels worldwide with the introduction of the
exclusive technology at the Hampton
Inn & Suites Washington DC-Navy Yard
. The milestone demonstrates
Hilton's continual ability to launch technology that improves the guest
experience and do it on a global scale. Every new hotel that is opened
worldwide, roughly one a day, is equipped with Digital Key technology.

This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20170810005845/en/

Hilton Honors members can now use Digital Key to unlock doors at 2,000 hotels across the globe. (Pho ...

Hilton Honors members can now use Digital Key to unlock doors at 2,000 hotels across the globe. (Photo: Business Wire)

The award-winning Hilton
Honors app
is designed to make travel easier and put control back in
members' hands so they
get more out of their travel experience
. From their smartphones,
guests can book a room, check-in, choose their desired room from a
digital floor plan set against Google Maps and request additional items
to be in their room upon arrival. Hilton Honors members have widely
adopted the app's technology features and continue to set new records
for usage and engagement, including 30 million digital check-ins, 3
million room key downloads and more than 13.6 million doors opened. In
the month of July, a door was unlocked with Digital Key every two
seconds.

"We know our customers operate in a digital world and we are obsessive
about embracing technology that helps remove the friction points from
our guests' travel experiences. We've built a world of experiences at
your fingertips with our app – you can check in, choose a room, set
personal preferences and unlock your door using Digital Key," said
Geraldine Calpin, chief marketing officer at Hilton. "We've more than
tripled our rate of Digital Key hotel installs since 2016 and are on
pace to exceed our goal of 2,500 hotels by the end of 2017, enabling us
to scale across our 14 brands worldwide to deliver exceptional and
consistent experience for guests everywhere."

Digital Key is live worldwide in 185 markets today, and Hilton will
continue to expand to new regions throughout the remainder of the year.
By the beginning of 2018, Hilton has committed to have well over half of
its portfolio of hotels across all 14 brands, equipped with Digital Key,
creating a consistent technology experience for guests regardless of
where they stay across the globe.

Hilton is celebrating this milestone with guests on social media. Join
in on the fun here.
For more details and a list of current and upcoming properties with
Digital Key, please visit HiltonHonors.com/DigitalKey.

About Hilton

Hilton (NYSE:HLT) is a leading global hospitality company, with a
portfolio of 14 world-class brands comprising more than 5,000 properties
with more than 825,000 rooms in 103 countries and territories. Hilton
is dedicated to fulfilling its mission to be the world's most hospitable
company by delivering exceptional experiences – every hotel, every
guest, every time. The company's portfolio includes Hilton Hotels &
Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts,
Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by
Hilton, Tapestry Collection by HiltonTM, Embassy Suites by
Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood
Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The
company also manages an award-winning customer loyalty program, Hilton
Honors. Hilton Honors members who book directly through preferred Hilton
channels have access to instant benefits, including a flexible payment
slider that allows members to choose exactly how many Points to combine
with money, an exclusive member discount that can't be found anywhere
else and free standard Wi-Fi. Visit newsroom.hilton.com for
more information and connect with Hilton on FacebookTwitterLinkedInInstagram and YouTube.

About Hilton Honors

Hilton Honors is the award-winning guest-loyalty program for Hilton's 14
world-class brands comprising more than 5,000 properties with more than
825,000 rooms in 103 countries and territories. Hilton Honors members
who book directly through preferred Hilton channels have access to
instant benefits, including a flexible payment slider that allows
members to choose nearly any combination of Points and money to book a
stay, an exclusive member discount that can't be found anywhere else and
free standard Wi-Fi. Members also enjoy popular digital
tools available exclusively through the industry-leading Hilton
Honors mobile app
, where Hilton Honors members can check-in, choose
their room and access their room using a Digital Key. With more than 65
million members, Hilton Honors offers hundreds of ways to earn and
redeem Points. Members can redeem their Points for free nights, premium
merchandise, items on Amazon Shop with Points; make charitable
contributions or gain access to unique events through the Hilton Honors
auction platform (hiltonhonors.com/auctions),
such as exclusive artist experiences and hotel concert events with Live
Nation®, or race experiences with the McLaren-Honda Formula 1 team. The
program is free to join, and travelers may enroll online by visiting www.HiltonHonors.com or
connect with Hilton Honors at news.hiltonhonors.com.

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