Market Overview

Interbike, the Largest U.S. Bicycle Industry Trade Show, Chooses Reno-Tahoe for New Home Beginning September 2018 and Announces Launch of Interbike Marketweek


Interbike Marketweek will Start with World-Class Consumer Cycling
Festival followed by OutDoor Demo and Culminate in Trade Show with
Morning Education, New Show Hours and Mid-Week Day Pattern

America's leading cycling trade show – Interbike – is pleased to
announce it has selected Reno-Tahoe as the new home for the Interbike
trade show and the site of the newly-created Interbike Marketweek.
Interbike Marketweek will begin with a weekend consumer festival at epic
Northstar California Resort, will segue into the trade-focused OutDoor
Demo, also at Northstar, and transition to the Interbike trade show at
the Reno-Sparks Convention Center beginning in 2018 and continuing
through 2022.

"We're extremely excited about this move for a multitude of reasons,"
said Pat Hus, Vice President of Interbike. "For the first time in a very
long time, we've been able to hit the reset button on Interbike and
OutDoor Demo and give the industry something new and fresh that we
couldn't do in our previous locations. With the support and investment
from the city of Reno we are going to be able to truly create a
one-of-a-kind, week-long celebration and experience around cycling. We
also recognize that this is a critical time in our industry and that we
need to provide a more cost-effective approach to exhibiting at the
show, and we are now able to provide that."

Interbike, which is part of Emerald Expositions, remains at the Mandalay
Bay Convention Center in 2017 with the OutDoor Demo in Boulder City, NV.

"Las Vegas has been a great home and we appreciate their partnership
over the years," said Hus. "However, Reno-Tahoe gives us an unmatched
blend of world-class venue for a consumer festival and the OutDoor Demo,
state of the art convention center, fantastic hotel choices, robust
nightlife and a more intimate environment of welcome and celebration.
Cycling will be the center of attention for the Reno-Tahoe area for the
entire week. The Reno-Tahoe experience will be personable, affordable
and picturesque for all attendees."

Interbike Marketweek 2018: New Format, Days, Times

The Interbike Marketweek 2018 experience will begin with a consumer
festival on Saturday, September 15th, at the Northstar
California Resort, located near Lake Tahoe in the Sierra Nevada mountain
range. Northstar is home to Northern California's largest bike park with
countless downhill runs, cross country trails and is accessible by
gondola and chair lifts, offering an epic experience for consumers to
test products from the most innovative brands in the bicycle industry.
The area also boasts some of the most inspiring road rides in the world
and has played host to a number of major events including the Tour of
California. Racing, music, craft beer and more are planned for the
two-day festival. The consumer demo will continue Sunday, September 16th
through mid-day, but will transition to OutDoor Demo that afternoon and
will be open only to the trade after 2 pm. OutDoor Demo will continue
Monday, September 17th and will run from 8 am to 6 pm with
free gondola access to all attendees.

Interbike Trade Show Opens Tuesday, September 18, 2018

Following the demo experience, the Interbike International Trade Show
will take place from Tuesday, September 18th through Thursday
September 20th at the Reno-Sparks Convention Center (RSCC)
just south of downtown Reno. The new Tuesday through Thursday format
will allow retailers and exhibitors to travel home in time for the
weekend. Expo hours on Tuesday and Wednesday will be 10 am-6 pm, with
Thursday being 10 am-4 pm.

The new hours will allow attendees to take part in educational content
before the show opens, lessening conflict with valuable time on the show
floor. Interbike will be making significant additional investments in
education both in morning sessions and on the trade show floor itself.
All meeting room space is adjacent to the main halls which will make
participation even easier.

Lower Costs for Exhibitors

Interbike is also announcing attractive pricing for all participating
exhibitors in the 2017 show or demo as part of the change in location.
All 2017 exhibitors will be able to book booth space on site for the
2018 show and lock in at the lowest possible rate. Companies not
currently contracted at the 2017 show can also access the lower 2018
rates by securing booth space or by participating in other ancillary
opportunities. Those exhibitors that have booths at this year's event
will also receive priority on booth placement at the Reno-Tahoe event in
2018. More details are available by contacting Andria Klinger at
or (949) 226-5745.

The Reno-Sparks Convention Center is a Non-Union Facility

This means exhibitors will enjoy more permissive hand-carry options and
less restrictive booth setup labor rules. This will allow for more
flexibility and increased cost savings to exhibitors. In addition to
these cost savings, exhibitors and attendees will experience reduced
travel, dining and entertainment costs.

Key Reasons for Reno-Tahoe Selection

There were several major factors that contributed to the decision to
move Interbike and OutDoor Demo to the Reno-Tahoe area, including:

  • Hospitality: The move to Reno-Tahoe will
    enable Interbike to have a much greater financial impact on the area
    as a whole, and attendees will experience an increased amount of
    undivided attention from hotels, restaurants, music venues and the
    community at large.
  • Changes & Improvements: Historically
    known as the "Biggest Little City in the World," Reno-Tahoe has
    transformed over the years from its focus on gaming to becoming a
    growing tech hub, attracting companies such as Tesla, Amazon, Google,
    Apple and more. Additionally, with its proximity to Lake Tahoe, the
    city has positioned itself as a leading recreation destination city
    with brands like the cycling industries' own Quality Bicycle Products
    (QBP), Bicycle Technologies International (BTI) and Hawley-Lambert
    taking residence with distribution centers.
  • Affordability: Reno-Tahoe has a broad
    spectrum of hotel choices with a wide range of brands at very
    affordable rates. Food and beverage costs are lower than what our
    attendees have been accustomed to.
  • Ideal Weather: Average temperature in
    Reno during the month of September is generally in the low 80's during
    the day, and dropping into the 60's making for pleasant evenings and
    making demo experiences much more ideal and comfortable. An outdoor
    test track will be constructed next to the convention center and will
    be augmented by outdoor dining opportunities with an emphasis on
    healthy food options.

Air travel will be top-of-mind for Interbike attendees, and while the
Reno-Tahoe International Airport is smaller than Las Vegas, travelers
will be surprised with the growth in airlift in recent years. The
airport has a number of nonstop flights from major U.S. cities including
Atlanta, Houston, Dallas, New York, Chicago, Los Angeles, San Francisco
and Denver as a result of the region's tech industry boom.

"Reno-Tahoe International Airport is overjoyed to provide the air
service for Interbike attendees when they roll into our region," said
Marily Mora, President/CEO of Reno-Tahoe International Airport. "In
addition to offering service on nine airlines, the Airport team is
looking forward to making a great first and last impression on Interbike
attendees as they arrive and depart this region we are so proud to call

Hus indicated that the move gives Interbike a clean slate and a chance
to reset, as it adapts to changes in the industry. "As industries evolve
and change, so must the annual gathering of our tribe – and after
listening to suggestions from both retailers and exhibitors, the move to
Reno-Tahoe gives us the perfect opportunity to bring a new overall
experience to our attendees," added Hus. "We will be working closely
with the city to provide complimentary shuttles running from the airport
to the hotels in our block and to and from the convention center on a
convenient schedule. We are also working with the city and planning a
downtown criterium and celebration for opening night, complete with live
music, racing under the lights, food trucks and much more."

Lastly, Interbike will continue to grow and expand its retail
educational content with focus on key speakers and presenters before the
show opens each day at 10 am. With the increased attention on this
aspect of the show, show organizers have put The IBD Summit on hiatus
until further notice. Interbike will work to bring IBD Summit-level
content to the show in Reno-Tahoe, continuing its track record of
bringing high-level speakers to its events.

About Interbike:

About Emerald Expositions (NYSE:EEX):

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This press release may contain certain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of
1995. These statements are based on management's expectations as well as
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believe to be reasonable, are inherently uncertain. These statements
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financing activities or actual results to differ materially. The Company
undertakes no obligation to update or revise any of the forward-looking
statements contained herein, whether as a result of new information,
future events or otherwise. All forward-looking statements speak only as
of the date of this press release.

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