Market Overview

BMW Group U.S. Reports July 2017 Sales

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  • BMW brand sales decrease 14.8 percent
  • MINI brand sales decrease 7.9 percent

Sales of BMW brand vehicles decreased 14.8 percent in July for a total
of 21,965 compared to 25,777 vehicles sold in July 2016. Year-to-date,
the BMW brand is down 4.6 percent in the U.S. on sales of 171,051
vehicles compared to 179,213 sold in the first seven months of 2016.

Notable vehicle sales in July include the BMW 4 Series which increased
31.1 percent to 2,866 cars, the BMW 5 Series which increased 12.4
percent to 3,713 vehicles, and the BMW X5 which increased 8.8 percent to
2,986 vehicles.

"Sedans made something of a comeback in July even as the dog days and
summer vacations had their effect on the pace of business," said
Bernhard Kuhnt, President and CEO, BMW of North America. "The new BMW 5
Series continues gaining as availability improves. The highly popular
BMW X3 is now undergoing model changeover and we are looking forward to
the market launch of the all-new model later this year."

BMW Group Sales

In total, the BMW Group in the U.S. (BMW and MINI combined) reported
July sales of 26,363 vehicles, a decrease of 13.7 percent from the
30,551 vehicles sold in the same month a year ago. Year-to-date, BMW
Group sales are down 5.5 percent on sales of 197,654 vehicles in the
first seven months of 2017 compared to 209,131 in the same period in
2016.

MINI Brand Sales

For July, MINI USA reported 4,398 automobiles sold, a decrease of 7.9
percent from the 4,774 sold in the same month a year ago. Year-to-date,
MINI USA reported a total of 26,603 automobiles sold, a decrease of 11.1
percent from 29,918 automobiles sold in the first seven months of 2016.

 

Table 1: New Vehicle Sales BMW of North America, LLC, July 2017

                             
    July 2017   July 2016  

     %     

    YTD July 2017   YTD July 2016  

     %     

i3 601 1,479 -59.4% 3,593 4,359 -17.6%
i8 55 166 -66.9% 275 786 -65.0%
2 Series 1,331 1,708 -22.1% 6,646 10,765 -38.3%
3 Series 4,084 6,799 -39.9% 31,791 39,775 -20.1%
4 Series 2,866 2,186 31.1% 23,217 21,462 8.2%
5 Series 3,713 3,303 12.4% 21,212 23,578 -10.0%
6 Series 314 523 -40.0% 1,793 2,398 -25.2%
7 Series 822 1,203 -31.7% 5,077 6,808 -25.4%
Z4 14 124 -88.7% 495 675 -26.7%
X1 1,824 2,130 -14.4% 16,703 14,269 17.1%
BMW passenger cars 15,624 19,621 -20.4% 110,802 124,875 -11.3%
X3 2,657 2,678 -0.8% 27,007 22,506 20.0%
X4 336 329 2.1% 2,482 2,944 -15.7%
X5 2,986 2,744 8.8% 27,145 24,948 8.8%
X6 362 405 -10.6% 3,615 3,940 -8.2%
BMW light trucks 6,341 6,156 3.0% 60,249 54,338 10.9%
BMW brand     21,965   25,777   -14.8%     171,051   179,213   -4.6%
Cooper /S Hardtop 2 Door 808 816 -1.0% 6,256 7,081 -11.7%
Cooper /S Hardtop 4 Door 551 924 -40.4% 4,317 7,243 -40.4%
Cooper /S Convertible 506 534 -5.2% 3,346 2,348 42.5%
Cooper /S Clubman 1,071 1,076 -0.5% 4,849 5,487 -11.6%
Coupe 0 0 0.0% 0 0 0.0%
Roadster 0 0 0.0% 0 0 0.0%
Countryman 1,462 1,422 2.8% 7,826 7,702 1.6%
Paceman 0 2 -100.0% 9 57 -84.2%
MINI brand     4,398   4,774   -7.9%     26,603   29,918   -11.1%
TOTAL BMW of North America, LLC     26,363   30,551   -13.7%     197,654   209,131   -5.5%
 

BMW Pre-Owned Vehicles

  • In July, BMW Certified Pre-Owned sold 11,857 vehicles, a decrease of
    0.2 percent from July 2016.
  • Total BMW Pre-Owned sold 20,956 vehicles, a decrease of 7.8 percent
    from July 2016.
  • Total BMW Pre-Owned cars sold year-to-date were 140,607, a 15.7
    percent increase from the first seven months of 2016.

MINI Pre-Owned Vehicles

  • In July, MINI Certified Pre-Owned sold 1,015 vehicles, a decrease of
    15.2 percent from July 2016.
  • Total MINI Pre-Owned sold 2,656 vehicles in July 2017, an increase of
    1.0 percent from July 2016.
  • Total MINI Pre-Owned sales year-to-date were 18,308, a 12.4 percent
    increase from the first seven months of 2016.

BMW Group In America

BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include marketing,
sales, and financial service organizations for the BMW brand of motor
vehicles, including motorcycles, the MINI brand, and the Rolls-Royce
brand of Motor Cars; Designworks, a strategic design consultancy based
in California; a technology office in Silicon Valley and various other
operations throughout the country. BMW Manufacturing Co., LLC in South
Carolina is part of BMW Group's global manufacturing network and is the
exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles
and X6 and X4 Sports Activity Coupes. The BMW Group sales organization
is represented in the U.S. through networks of 344 BMW passenger car and
BMW Sports Activity Vehicle centers, 153 BMW motorcycle retailers, 127
MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers. BMW
(US) Holding Corp., the BMW Group's sales headquarters for North
America, is located in Woodcliff Lake, New Jersey.

Journalist note: Information about BMW Group and its products in
the USA is available to journalists on-line at www.bmwusanews.com
and www.press.bmwna.com.

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