Market Overview

Dad and Daughter Cancer Survivors Launch 'Knots & Arrows' Bracelet Company to Raise Funds, Awareness for Childhood Cancer

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Company Benefiting Childhood Cancer Looks to Raise $25,000 During
National Childhood Cancer Awareness Month

One in 285 children in the United States will be diagnosed with cancer
by the time they are 20 years old, yet despite the facts, childhood
cancer research is vastly and consistently underfunded. To mark the
start of National Childhood Cancer Awareness Month, new bracelet and
accessory company "Knots
& Arrows
" has announced its national launch on a crowdfunding
platform
in an effort broaden its efforts to increase childhood
cancer awareness and raise funds for childhood cancer research.

This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20170831005162/en/

Founded by dad and daughter cancer survivors, Gerhard and Rebecca "Becca
Boo" Salmins, Knots & Arrows is an online bracelet and accessory retail
shop that donates a portion of its proceeds towards the fight to end
childhood cancer. Ten percent of every sale goes to a childhood cancer
charity to aid in childhood cancer research, while another ten percent
of every sale goes directly to a childhood cancer family in-need to
assist with treatment costs and expenses.

"As a parent, it's horrific to watch your child go through cancer and
know there is nothing you can do to help. But as someone who has gone
through cancer myself, it's even more difficult to see my daughter
struggle with the pain I'm all too familiar with," said Gerhard Salmins,
co-founder of Knots & Arrows. "By launching Knots & Arrows, we're hoping
to raise awareness by providing an amazing product that can serve as a
small piece of inspiration to all who have been impacted by this disease
in hopes that someday, no parent has to watch their child go through
this battle."

Becca Boo Salmins was diagnosed with Acute Lymphoblastic Leukemia at the
age of six. She went through 26 months of intense chemotherapy and
treatment before being declared cancer-free in November of 2016.

"Cancer is not fun and I don't want any other kid to have to have it,"
said Becca Boo Salmins, co-founder of Knots & Arrows. "I came up with
the idea for Knots & Arrows so I could raise more money for childhood
cancer because kids deserve more than 4% of government funding for
childhood cancer research."

In an effort to expand the company and make a larger impact on the
childhood cancer community, Knots & Arrows has launched a crowdfunding
campaign to introduce six new bracelet collections (36 total bracelets).
The campaign aims to raise $25,000 throughout the month of September. To
back the campaign, visit Knots and Arrows 2.0 on Kickstarter.
The money raised in the campaign will be used to produce the bracelets.
As with all Knots & Arrows purchases, twenty percent of every purchase
goes towards the childhood cancer cause.

The six new bracelet lines available for purchase through the
crowdfunding campaign in September are:

  • Bee Kind
  • Goodbye Yellow Brick Rose
  • Ice To See You
  • Puttin on the Ditz
  • Ring Fever
  • Sweet Tooth

Derived from two meaningful quotes the Salmins family often recited
during Becca Boo's long battle with cancer, the company name holds an
inspirational meaning. "Knots" comes from the saying "when you've
reached the end of your rope, tie a knot and hang on." "Arrows" comes
from the saying "an arrow can only be shot by dragging it backwards, so
when life seems to be dragging you back, it's getting ready to launch
you into something great."

Each Knots & Arrows bracelet is handmade in the USA out of bathing suit
material, an ode to the saying "just keep swimming" which the Salmins
family often recited during Becca Boo's cancer treatment. In addition to
the bracelets, Knots & Arrows also sells keychains and inspirational
stickers.

For more information about Knots & Arrows or to purchase a bracelet and
help the cause, visit the Kickstarter
campaign. You can also find them on Facebook,
Instagram
or Twitter.
Join the conversation using #knotsandarrows.

ABOUT KNOTS & ARROWS

Knots & Arrows is an online bracelet and accessory retail company
committed to the fight to end childhood cancer. Created by dad and
daughter cancer survivors, Knots & Arrows is a family-owned company that
donates a portion of its proceeds to childhood cancer families and
charities. Each Knots & Arrows bracelet is handmade in the USA out of
bathing suit material and includes nickel-free metal beading. For more
information, visit Knots & Arrows on Kickstarter.

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