Market Overview

Feldman Automotive Group Drives Dealership Sales With Valassis Chatbot

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Valassis,
a leader in intelligent media delivery, has developed a new chatbot,
helping Detroit-based Feldman
Automotive Group
drive vehicle sales, while boosting click-through
rates that exceed the auto industry average.

Valassis, along with SMART
(Strategic Marketing and Research Team)
, created a new chatbot for
Feldman to reach untapped, in-market leads and increase consumer
engagement, dealership traffic and sales. The Valassis automotive
chatbot targets potential car shoppers within a specific geographic
radius of several Feldman brick-and-mortar dealership locations through
an advertisement on Facebook's Newsfeed. Once activated, the bot engages
interested consumers through a Facebook Messenger conversation.

After effectively incorporating Valassis' chatbot into their sales
strategy, over a multi-month pilot, Feldman was able to reach nearly
100,000 people and convert approximately 50 vehicle sales each month,
directly linked back to chatbot engagements. During the pilot,
click-through rates ranged from 4.5 – 5 percent; nearly double the auto
industry average
.

Valassis' chatbot provides 24-hour online assistance for Feldman's
customers and is specifically designed to converse in vocabulary used
during the automobile sales process. It utilizes artificial intelligence
(AI) and natural language processing to determine which consumers are
in-market and subsequently qualifies and forwards leads to the
dealership's sales team.

"We've seen huge engagement with Valassis' chatbot," said Al
Gillespie, ecommerce director, Feldman Automotive Group.
"Consumers
want to be in control of as much of the shopping process as possible and
the bot enhances their experience. We know consumers do 90 percent of
their research online before setting foot in a dealership. The bot
serves the customer efficiently by asking questions before they come in,
then provides them with information quickly and easily in real-time.
When they walk through the doors they're ready to make a purchase right
away. Valassis' chatbot also supports the high brand standards we have
built here at Feldman."

"The wave of innovation in artificial intelligence has brought chatbots
to the forefront and we have only scratched the surface in terms of how
chatbots can enhance the consumer experience and improve business
processes," said Cali Tran, president, Valassis Digital. "Our
chatbot is designed to drive authentic, transparent engagement for
Feldman's customers – generate leads and ultimately bring interested
shoppers into dealerships. We are excited about our early success and
continue to look for innovative ways to improve the consumer experience.
Bot development, mobile solutions and our large omni-channel media
network with our sister company, RetailMeNot, supports Valassis as truly
leading intelligent media delivery."

To learn more about the Feldman Automotive Group/Valassis' chatbot,
click here.

About Valassis

Valassis
is a leader in intelligent media delivery, providing over 58,000 clients
with innovative media solutions to influence consumers wherever they
plan, shop, buy and share. By integrating online and offline data
combined with powerful insights, Valassis precisely targets its clients'
most valuable shoppers, offering unparalleled reach and scale. NCH
Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries,
and RedPlum® is its consumer brand. Its signature Have You
Seen Me?® program delivers hope to missing children and their
families. As wholly owned subsidiaries of Harland
Clarke Holdings
, Valassis and RetailMeNot,
a leading destination for digital savings, are partnering to connect
retailers and consumers through meaningful digital, mobile and print
promotions.

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