Market Overview

Top 3 Trends Impacting the Global Breastfeeding Supplies Market Through 2021: Technavio

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Technavio's latest market research report on the global
breastfeeding supplies market
provides an analysis of the
most important trends expected to impact the market outlook from
2017-2021. Technavio
defines an emerging trend as a factor that has the potential to
significantly impact the market and contribute to its growth or decline.

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Technavio has published a new report on the global breastfeeding supplies market from 2017-2021. (Gr ...

Technavio has published a new report on the global breastfeeding supplies market from 2017-2021. (Graphic: Business Wire)

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The top three emerging market trends driving the global
breastfeeding supplies market
according to Technavio research
analysts are:

  • Advent of electric breastfeeding pumps
  • Introduction of BPA-free products for safety reasons
  • Growing awareness about benefits of breast pumps

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Advent of electric breastfeeding pumps

The global breastfeeding supplies market is registering an increase in
the demand for electric breastfeeding pumps from working women. Working
mothers, who are extremely conscious about the nutritional needs of
their babies and do not want to compromise on their growth and
development, choose to feed the babies breast milk. For such mothers,
breast pumps are the best option as they can balance their career and
take care of the nutritional requirements of their babies.

Electric breast pumps are a boon for working women as they are less
time-consuming. These breast pumps are of two types: battery-powered and
corded with alternating current (AC) adapter. Battery-powered battery
breast pumps are mobile and are usually for mothers on-the-go. These
breast pumps need to be charged enough so that the battery does not run
out. The AC adapter electric breast pumps need plug-points and cannot be
used on-the-go. The use of such breast pumps takes less than 15 minutes
to pump milk from both the breasts.

Introduction of BPA-free products for safety reasons

BPA is a harmful chemical used for making certain types of plastic.
These are mostly used as the lining of polycarbonate plastics that are
used to make baby bottles, breastfeeding pump parts, plastic containers,
and other plastic bottles. Initially, the presence of BPA in
polycarbonate plastics was not considered harmful for human and animal
contact. However, around the 1930s, it was recognized as an artificial
estrogenic substance. After that, consumers have become aware of the
harmful effects of Bisphenol-A (BPA), which include increased risks of
brain and thyroid abnormalities, breast and prostate cancer,
infertility, early puberty, heart diseases, diabetes, and obesity.

"The development of BPA-free breastfeeding supplies to combat the
harmful effects of BPA on infants is expected to fuel market growth.
Most vendors of breastfeeding supplies manufacture and distribute
BPA-free products. This trend is expected to increase the demand for
breastfeeding supplies from consumers who were skeptical about using
such products,"
says Sharan Jagannath, a lead analyst at Technavio
for retail
goods and services
research.

Growing awareness about benefits of breast pumps

Most doctors emphasize on the importance of breastfeeding babies until
the age of six months to one year. However, the number of working women
has increased and maternity leaves are not long enough for mothers to
continue breastfeeding their child. Hence, breastfeeding pumps are the
best solutions to their problem. This is because this gives the child
access to the milk of the mother even when she is not physically present
with the baby.

"Increasing awareness about the benefits of breast milk and
breastfeeding supplies through numerous blogs and websites is expected
to benefit the market. Most new mothers follow these blogs and websites
which repeatedly recommend breastfeeding till the baby is one-year old.
Hence, many mothers opt for breastfeeding supplies to feed breast milk
to their infants. This will help boost the growth of the market during
the forecast period,"
says Sharan.

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