Market Overview

PetSmart® Goes Coast-to-Coast to Celebrate National Ice Cream Day with Free Pop-Up Ice Cream Socials for Dogs & Their Humans on July 12 in Four Cities Across North America

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PetSmart launched the first-ever Doggie-Human Ice Cream Truck in
New York City last year in celebration of National Ice Cream Day and
this year is going coast-to-coast to bring more of these unique treat
trucks to dogs and their pet parents. On July 12, one PetSmart-sponsored
truck per city will visit parks in New York City, Seattle, Dallas and
Toronto hosting free pop-up ice cream socials for dogs and their humans
in celebration of National Ice Cream Day on Sunday, July 16, when
additional free Doggie Ice Cream Sundaes will also be doled out to pets
who visit any PetSmart PetsHotel locations.

This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20170705006058/en/

Instagram pet celebrity @thedailywalter loved his dog-friendly ice cream treat from the first-ever D ...

Instagram pet celebrity @thedailywalter loved his dog-friendly ice cream treat from the first-ever Dog-Human Ice Cream Truck which toured local New York City parks to celebrate National Ice Cream Day last year. This year on July 12, PetSmart is rolling out these special treat trucks in four cities hosting free Doggie Ice Cream Socials in New York City, Dallas, Seattle and Toronto to celebrate this year's National Ice Cream Day on July 16, and to highlight the special hospitality of Doggie Ice Cream Sundaes offered every day at PetSmart's PetsHotels. In addition to these coast-to-coast PetSmart events, all PetSmart PetsHotel locations across the U.S., Canada and Puerto Rico will be offering free Doggie Ice Cream Sundaes on National Ice Cream Day – Sunday, July 16. (Jason Decrow /AP Images for PetSmart, Inc.)

Last year, PetSmart laid claim to the first-ever ice cream truck to
serve up dog-friendly ice cream along with ice cream treats for humans.
This ice cream truck rolled about the streets of New York City to
celebrate National Ice Cream Day 2016, visiting dog parks and serving
more than 1,000 ice cream treats in a single day.

"When we saw how fun and engaging the Doggie Ice Cream Truck was
last year in New York City, we knew we wanted to expand this program
coast-to-coast," said Eran Cohen, chief customer experience officer for
PetSmart. "We are excited to celebrate with pet parents again in New
York City, and for the first time with those in Dallas, Seattle and
Toronto on July 12. These events are a powerful way to gear up for the
free Doggie Ice Cream Sundaes available at all PetsHotel locations
across North America on National Ice Cream Day."

In 1984, President Reagan declared National Ice Cream Day as the third
Sunday of July and the full month of July as National Ice Cream Month.
National Ice Cream Day has been celebrated for decades, but more
recently with pets. The dog-safe ice cream is vanilla flavored and
non-dairy, as many dogs have challenges with lactose products. The
sundaes are topped with dog biscuit sprinkles for a savory-sweet
combination and a cool treat to beat the summertime heat in July.

"The dog ice cream sundaes offered every day at our PetsHotel locations
are a great example of the wonderful hospitality we provide to our pet
guests," said Joanna Zucker, vice president of services for PetSmart.
"In addition to the four pop-up ice cream socials, we will also be
offering free Doggie Ice Cream Sundaes to dogs that visit any PetsHotel
location on National Ice Cream Day, Sunday, July 16. While there, pet
parents can tour our facility and see first-hand the exceptional pet
services offered daily at PetSmart's PetsHotels."

Several local celebrity pets will be attending the various ice cream
socials for meet-and-greets and photo ops. The following opportunities
to celebrate and get a free ice cream treat for pups and their humans
include:

Wednesday, July 12

New York City
Noon – 4 p.m. local time – Washington Square
Park
@tinkerbellethedog
(143K followers)
@ipartywithbrucewayne
(57.9K followers)
@thedailywalter
(83.3K followers) – Streaming Facebook Live with PetSmart at 1:00 p.m. ET

4:30 p.m. – 8 p.m. local time – Madison Square Park
@oscarfrenchienyc
(166K followers)
@ipartywithbrucewayne
(57.9K followers)
@puppynamedcharlie
(56.4K followers)
@chloekardoggian
(149K followers)
@mervinthechihuahua
(69.1K followers)

Dallas
Noon – 8 p.m. local time – Klyde Warren Park
@nelsonthegoldendoodle
(32.6K followers)

Seattle
Noon – 8 p.m. local time – Seattle Center –
International Fountain
@buddhathepug
(9K followers)

Toronto
Noon – 4 p.m. local time – Berczy Park
4:30
p.m. – 8 p.m. – Woodbine Park
@remsandshmends
(51.1K followers)
@lildogbigcity
(22.8k followers)

Sunday, July 16

Doggie Ice Cream Sundaes only (no human ice cream treats served) offered
at all PetSmart PetsHotel locations across North America. Go to
petsmart.com/store-locator/ to find a PetsHotel location.

All times above are local times; all ice cream treats, while supplies
last.

PetSmart is encouraging pet parents to share photos and videos on
Facebook and Instagram of their pets enjoying National Ice Cream day
using #nationalicecreamday and tagging PetSmart.

About PetsHotel Services

About 50 percent of the U.S. population lives within 30 minutes of a
PetSmart PetsHotel. Whether pets need to stay for an extended period in
the overnight accommodations or just need a fun-filled day of supervised
play at the Doggie Day Camp, PetSmart PetsHotels offer a variety of
services, great hospitality and amenities to create a get-a-way as
unique as your pet:

  • Expert Care: Safety-certified, pet-loving staff with 24/7
    onsite care and on-call veterinarian.
  • The Private Suite: What better way to show your best friend how
    special he or she is than to upgrade to a Private Suite? It's
    spacious, private and furnished with a comfy bed called a Poochy Cot
    and a TV tuned to pet-centric movies.
  • PetSmart Doggie Day Camp: Pets exercise and socialize with
    other dogs in a dedicated indoor play area full of toys, while pet
    parents are at work or out of the house for the day. Flexible drop-off
    and pick-up times and Doggie Valet make it convenient for parents'
    schedules. Doggie Day Camp goers can participate in monthly parties
    with free ice cream sundaes and fun themes.
  • Individual Playtime: Your pup can receive personal attention
    and one-on-one fun with a Pet Care Specialist.
  • Unlimited Relief Walks.
  • Treat Time with Doggie Ice Cream Sundaes: Includes dog-safe
    vanilla soft serve ice cream with crunchy biscuit toppings for pets to
    cool down on hot summer days.
  • Easy Add-Ons: Let pet parents customize their stay with
    playtime, snacks and salon services.
  • Easy Booking Options: Book your pet's stay by phone, online or
    through the PetSmart app.

About PetSmart®

PetSmart, Inc. is the largest specialty pet retailer of services and
solutions for the lifetime needs of pets. At PetSmart, we love pets, and
we believe pets make us better people. Every day with every connection,
PetSmart's passionate associates help bring pet parents closer to their
pets so they, together, can live more fulfilled lives. This vision
impacts everything we do for our customers, the way we support our
associates and how we give back to our communities. We employ
approximately 55,000 associates, operate more than 1,500 pet stores in
the United States, Canada and Puerto Rico, as well as more than 200
in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart
provides a broad range of competitively priced pet food and products, as
well as pet-focused services such as dog training, pet grooming, pet
boarding, PetSmart® Doggie Day Camp® and pet adoption. PetSmart,
together with non-profits PetSmart Charities® and PetSmart Charities™ of
Canada, invite more than 3,000 animal welfare organizations to bring
adoptable pets into stores so they have the best chance possible of
finding a forever home. Through this in-store adoption program and other
signature events, PetSmart has facilitated more than 7.4 million
adoptions – more than any other brick-and-mortar organization. The
company's portfolio of digital resources for pet parents includes
PetSmart.com, PetFoodDirect.com, OnlyNaturalPet.com, Pet360.com,
petMD.com, Pawculture.com, AllPaws, an online pet adoption platform that
helps potential pet parents find the perfect pet to adopt based on their
home, family and lifestyle, as well as BlogPaws, the world's first pet
blogger and influencer network. Through these digital platforms,
PetSmart offers the most comprehensive online pet supplies and pet care
information in the U.S. In celebration of its 30th anniversary, PetSmart
launched its Buy a Bag, Give a Meal™ program in March 2017. For every
bag of cat or dog food purchased March 1 – Dec. 31, 2017, PetSmart will
donate a meal to pets in need and expects to donate more than 60 million
meals in 2017*.

Follow PetSmart on Twitter: @PetSmart
Find
PetSmart on Facebook: www.facebook.com/PetSmart
See
PetSmart on YouTube: www.YouTube.com/PetSmart

*Ends 12/31/17. 5 oz. dog food, 1.5 oz. cat food donated to PetSmart
Charities to feed dogs and cats in need. See details at
petsmart.com/giveameal. The actual number of meals donated is based on
dog and cat food bags sold. The meal donation estimate is based on
historic sales for similar time periods. No guaranteed amount. Rescue
Bank and Feeding America will help distribute a large portion of the pet
food donation in the U.S.

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