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True Drinks Reports Continued Strong Growth for AquaBall(R)

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True Drinks Reports Continued Strong Growth for AquaBall(R)

True Drinks Reports Continued Strong Growth for AquaBall(R)

IRVINE, CA--(Marketwired - June 07, 2017) - True Drinks Holdings, Inc. (OTC:TRUU), makers of AquaBall® Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, today reported strong sales growth for AquaBall® for the 4-week period ending May 20, 2017.

According to Nielsen xAOC (expanded all outlets combined) sales data for the 4 weeks ending May 20, 2017, unit sales of AquaBall® Naturally Flavored Water increased 23.7% over the previous 4-week period. In the grocery channel, AquaBall has achieved an ACV (All Commodity Volume Percentage) of 16.1. ACV is a measure which shows that AquaBall® is available in grocery stores which account for 16.1% of the total revenues for grocery stores. This number is up 5.9% over the previous 4-week period. In terms of velocity, for the grocery channel for the 4 weeks ending May 20, 2017, sales of single bottles of AquaBall® Naturally Flavored Water were 8.0 bottles per flavor per store per week. This represents an increase of 14.2% for the previous 4-week period. Sales of six packs were 1.2 units per flavor per store per week for both periods.

Jeff Culbertson, Executive Vice President of Sales of True Drinks, commented, "We are pleased with the results of our gains in sales, distribution and velocity as shown by this early Nielsen sales data. AquaBall is taking advantage of retailers desire to offer healthier beverages, especially in light of the recent guidance concerning lowering consumption of sugar from fruit juices by the American Academy of Pediatrics."

Jim Greco, CEO of True Drinks, added, "We are happy with our performance, in particular, the double-digit gains in our single bottle sales. To continue to drive growth, we are undertaking several initiatives. We are launching an expanded brand awareness campaign on three fronts -- social media, public relations and guerilla marketing. An improved six pack reflecting packaging changes, which will reduce costs and our price point, will be in the market by mid-July. Overall, as our distribution has expanded and velocity has increased, AquaBall has become the fastest growing children's beverage brand in unit sales."

For more information, or to visit the AquaBall store locator, please visit www.aquaballdrink.com.

About True Drinks, Inc.
True Drinks Holdings, Inc., the holding company for True Drinks, Inc., is a healthy beverage provider which produces AquaBall® Naturally Flavored Water. AquaBall is a healthy alternative to the other products in the children's beverage market. True Drinks has licensing agreements with Disney and Marvel for use of their characters on bottles of AquaBall®. AquaBall® is a naturally flavored, vitamin-enhanced, zero-calorie, preservative-free, dye-free, sugar-free alternative to juice and soda. AquaBall® is currently available in four flavors: fruit punch, grape, strawberry lemonade and berry. Their target consumers: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.aquaballdrink.com and www.truedrinks.com. Investor information can be found at www.truedrinks.com/investor-relations/. Proudly made in the USA.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact:
Investor Relations
True Drinks, Inc.
18662 MacArthur Blvd., Ste. 110
Irvine, CA 92612
ir@truedrinks.com
949-203-3500

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