Market Overview

Amazon Original Kids Series Niko and the Sword of Light Premieres July 21 on Prime Video

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(NASDAQ:AMZN)—Amazon today announced its original animated series for
kids ages 6-11, Niko and the Sword of Light, is scheduled to
premiere on July 21 on Prime Video. The new fantasy adventure series—the
first Amazon Original to win an Emmy Award for the pilot before the
series launch–features the voice talent of Tom
Kenny
(SpongeBob SquarePants), Andre
Robinson
(Doc McStuffins), Steve
Blum
(Star Wars: Rebels), Kevin
Michael Richardson
(The Penguins of Madagascar), Jim
Cummings
(Shrek), and Kari
Wahlgren
(Kung Fu Panda: Legends of Awesomeness). The pilot
is now available to stream exclusively for Prime members via the Amazon
Prime Video app for TVs; connected devices, including Fire TV, mobile
devices; and online—Prime members can also download the pilot to mobile
devices for offline viewing at no additional cost to their membership.

"We're excited for kids and families to enter into Niko's unique, rich
world and meaningfully connect with the series characters as they tag
along on epic adventures together," said Tara Sorensen, Head of Kids
Programming at Amazon Studios. "The series pilot was extremely popular
among viewers, who were won over by the show's quirky engaging
storylines and humor, and we can't wait to present them with many more
exhilarating escapades in Season 1."

Niko and the Sword of Light follows 10-year-old Niko, the last of
his kind in a strange, fantastical world, as he embarks on an epic quest
to defeat the darkness and bring the light back to his land. Armed with
his magic sword, brave Niko journeys to the Cursed Volcano, making new
friends and powerful foes along the way, all while uncovering secrets
about his mysterious past. Based on the motion graphic comic by
Imaginism Studios, Inc., the studio behind character and concept designs
for Tim Burton's Alice in Wonderland and Men in Black 3,
and Studio
NX
(The Carrot and Rabbit Show, Tree Fu Tom), Niko
and the Sword of Light
is animated by Titmouse
(Motorcity, Metalocalpyse, Turbo FAST, Randy
Cunningham: 9
th Grade Ninja) and executive
produced by Rob
Hoegee
(Generator Rex, League of Super Evil, Storm
Hawks
, Teen Titans) who also serves as showrunner.

Below are what customers have said about Niko and the Sword of Light:

  • "Best new animated kids show in a long time."
  • "This show is amazing!! It provides a rare place where both my son
    loves it and I love it for him to watch."
  • "Watched this with my 4.5 year old daughter and we both LOVED it. She
    immediately asked to watch the next episode. I love the characters
    designs and motivations."
  • "Great characters and animation featuring young children of color. We
    are thirsty for this!"
  • "Wonderful, imaginative, uplifting."

The Niko and the Sword of Light pilot is currently available to
stream and enjoy using the Amazon Prime Video app for TVs; connected
devices, including Amazon Fire TV and mobile devices; and online at www.amazon.com/originals.
Customers who are not already a Prime member can sign up for a free
trial at www.amazon.com/prime.
For a list of all Amazon Video compatible devices, visit www.amazon.com/howtostream.
Niko and the Sword of Light is also available as part of Amazon
FreeTime Unlimited, the all-you-can-eat subscription service designed
from the ground up for kids. FreeTime Unlimited is available exclusively
on Amazon devices, including Amazon Fire TV and Fire tablets, and a
year-long subscription is included with every Fire Kids Edition.

About Amazon Originals Kids Programming

In 2014, Amazon Studios began introducing Original Kids Series for Prime
Video, kicking off with the Emmy award-winning series, Tumble
Leaf
, about a delightfully curious blue fox, and his best friend
Stick, a quirky caterpillar, as they embark on a fun and nature-filled
adventure. Today, customers can enjoy 13 Original Kids Series including Just
Add Magic
, Annedroids,
Dino
Dana
, Gortimer
Gibbon's Life on Normal Street
, and An
American Girl Story
which consists of four separate specials.
Five additional series are confirmed to debut later this year including Danger
& Eggs
, Emmy award-winning Niko
and the Sword of Light
, Emmy award-winning Lost
in Oz
, Sigmund
and the Sea Monsters
, and If
You Give a Mouse a Cookie
.

The mission of Amazon's original preschool series is to inspire lifelong
creative learning in children beginning at the preschool age. The aim is
to validate, maintain and foster young children's creative, joyful, and
curious learning spirit through offering core content that is integrated
with skills children need now and for the future. This is accomplished
by integrating a curriculum thread through all preschool shows including The
Stinky & Dirty Show
, Creative
Galaxy
and Wishenpoof,
working with established creators and educational advisors that comprise
the Thought Leader Board and developing learning experiences that extend
beyond the screen. All of this is to give parents confidence that these
programs will provide valuable skills and life lessons that children can
use in their real life—while being entertaining at the same time.

To date, Amazon Original Kids Series has won numerous awards including
16 Daytime Creative Arts Emmys, 3 Annie Awards, 20 Parent's Choice
Awards, 1 Annecy, and many more. Prime Video's growing line-up of
award-winning and critically-acclaimed Originals for kids and families
are available to stream and enjoy using the Amazon Prime Video app for
compatible TVs, connected devices, including Amazon Fire TV and mobile
devices, or online at www.amazon.com/kidsoriginals.

About Amazon Video

Amazon Video is a premium on-demand entertainment service that offers
customers the greatest choice in what to watch and how to watch it.
Amazon Video is the only service that provides all of the following:

  • Prime Video: Thousands of movies and TV shows, including
    popular licensed content plus critically-acclaimed and award-winning
    Amazon Original Series and Movies from Amazon Studios like Transparent,
    The Man in the High Castle
    , Love & Friendship, and kids
    series Tumble Leaf, available for unlimited streaming as
    part of an Amazon Prime membership. Prime Video is also now available
    to customers in more than 200 countries and territories around the
    globe at www.primevideo.com.
  • Amazon Channels: Over 100 video subscriptions to networks
    like HBO, SHOWTIME, STARZ, PBS KIDS, Acorn TV, and more, available
    to Amazon Prime members in the US as add-ons to their membership. To
    view the full list of available channels, visit www.amazon.com/channels.
  • Rent or Own: Hundreds of thousands of titles, including new
    release movies and current TV shows available for on-demand rental or
    purchase for all Amazon customers.
  • Instant Access: Customers can instantly watch anytime, anywhere
    through the Amazon Video app on compatible TVs, mobile
    devices, Amazon Fire TV, Fire TV Stick, and Fire tablets, or online.
    For a list of all compatible devices, visit www.amazon.com/howtostream.
  • Premium Features: Top features like 4K Ultra HD, High Dynamic
    Range (HDR) and mobile downloads for offline viewing of select content.

In addition to Prime Video, the Prime membership includes unlimited fast
free shipping options across all categories available on Amazon, more
than two million songs and thousands of playlists and stations with
Prime Music, secure photo storage with Prime Photos, unlimited reading
with Prime Reading, unlimited access to a digital audiobook catalog with
Audible Channels for Prime, a rotating selection of free digital games
and in-game loot with Twitch Prime, early access to select Lightning
Deals, exclusive access and discounts to select items, and more. To
sign-up for Prime or to find out more, visit: www.amazon.com/prime.

About Amazon

Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about
and follow @AmazonNews.

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