Market Overview

Alliance MMA Promoting Record Six Events in July

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Alliance
MMA, Inc.
("Alliance MMA" or the "Company") (NASDAQ:AMMA), a
professional mixed martial arts (MMA) company that brings together the
best regional productions to build the next generation of MMA champions,
is promoting six fights across the country in the month of July,
building towards the Company's previously stated objective of reaching
an annual run rate of at least 125 regional MMA events per year.

"Alliance MMA is hosting six regional events over the next 31 days which
sets a new Company record," said Paul K. Danner, Chief Executive Officer
of Alliance MMA. "Four of our eleven markets will host regional MMA
events during July, which we expect will form a solid foundation for the
Company's third quarter revenue performance. Moreover, as we continue
our quest to create a persistent presence of branded regional MMA
promotions in each of the top 20 domestic media markets, the intent is
to increase the average number of monthly Alliance MMA events to 10 or
more."

The six-event line up for July includes the following:

Roy Engelbrecht Promotions' Coliseum Gladiator MMA Championship
Series Semi Finals, July 8 in Los Angeles

On Saturday, July 8 Roy Englebrecht Promotions will kick off the
action-packed month as they host the inaugural Coliseum Gladiator MMA
Championship Series at the Los Angeles Memorial Coliseum. To purchase
tickets, visit bit.ly/REP68.

Combat Games 56, July 15 in Washington

On Friday, July 15 Combat Games MMA (COGA) will host COGA 56 at the
Point Hotel & Casino in Kingston, Washington. This event will also mark
the beginning of the quarter-finals of the COGA amateur bantamweight
tournament. Visit http://bit.ly/coga715
for tickets to COGA 56.

Roy Engelbrecht Promotions' Orange County Fair SummerFist X, July 16
in California

On Saturday, July 16 Roy Englebrecht Promotions is set to host Orange
County Fair SummerFist at the OC Fair & Events Center.

NFC 97, July 22 in Georgia

On Saturday, July 22 National Fighting Championship heads to
Duluth, Georgia for NFC 97 at the Infinite Energy Arena. Tickets for NFC
97 can be purchased at NFC.thundertix.com.

Combat Games 57, July 22 in Washington

Also on July 22, Combat Games MMA hosts COGA 57 at their original home,
the Snoqualmie Casino in Snoqualmie, Washington. The semi-finals and
finals of the COGA bantamweight will be held that same evening. Tickets
for COGA 57 can be purchased at cagetix.com/COGA.

Iron Tiger Fight Series 74, July 29 in Ohio

Finally, on July 29, Iron Tiger Fight Series will host their 74th
event at the Chapparells Community Center in Akron, Ohio. Please visit Cagetix.com/ITFS
for tickets to Iron Tiger 74.

To date, Alliance MMA has assembled eleven regional MMA promotion
companies: New Jersey-based Cage Fury Fighting Championship (CFFC),
Washington-based Combat Games MMA (COGA), Illinois-based Hoosier Fight
Club (HFC), Tennessee-based V3Fights, Maryland-based Shogun Fights,
Ohio-based Iron Tiger Fight Series (IT Fight Series), Florida-based
Fight Time Promotions, Georgia-based National Fighting Championship
(NFC),and Los Angeles-based Roy Englebrecht Promotions, as well as a San
Diego-based promotion under the guidance of MMA luminary Eric Del
Fierro, and a Tampa-based promotion under the direction of veteran
promoter John Prisco.

About Alliance MMA, Inc.

Alliance MMA (NASDAQ:AMMA) is a professional mixed martial arts (MMA)
company that brings together the best regional productions. Alliance
MMA's mission is to identify and cultivate the next generation of
fighters and champions for the Ultimate Fighting Championship (UFC) and
other premier MMA promotions.

With some of the world's leading MMA promotions under the Alliance MMA
umbrella, the organization aims eventually to host in excess of 125
events per year, showcasing more than 1,000 fighters. Alliance MMA is
also dedicated to generating live original sports media content,
attracting an international fan base, and securing major brand
sponsorship revenue for live MMA events, digital media, and Alliance MMA
fighters.

MMA is the world's fastest growing sport with worldwide fans of
approximately 300 million according to sports marketing research firm
Repucom. MMA is a full contact sport that allows a wide range of
fighting techniques, including striking and grappling from various
martial arts and disciplines including Boxing, Wrestling, Brazilian Jiu
Jitsu, Karate and Muay Thai. Professional MMA fights are legal and
regulated by state athletic commissions in all 50 states.

Alliance MMA, Inc. was incorporated in 2015 for the purpose of acquiring
businesses that engage in the promotion of mixed martial arts (MMA)
events. In 2016, the company completed an initial public offering that
culminated in a listing on the NASDAQ stock exchange. Alliance MMA is
the only mixed martial arts promotion company that is publicly-traded.

For more information visit, www.alliancemma.com

Forward-Looking Statements

This press release contains forward-looking statements within the
meaning of the federal securities laws. These statements relate to
anticipated future events, future results of operations or future
financial performance. In some cases, you can identify forward-looking
statements by terminology such as "may," "might," "will," "should,"
"intends," "expects," "plans," "goals," "projects," "anticipates,"
"believes," "estimates," "predicts," "potential," or "continue" or the
negative of these terms or other comparable terminology. Actual results
may differ materially from historical results or those indicated by
these forward-looking statements as a result of a variety of factors
including, but not limited to, those discussed under the heading "Risk
Factors" in our registration statement on Form S-1 (Registration No.
333-213166) declared effective by the Securities and Exchange Commission
on September 2, 2016. Alliance MMA encourages you to review other
factors that may affect its future results in Alliance MMA's
registration statement and in its other filings with the Securities and
Exchange Commission.

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