Market Overview

VAI's Warehouse Application Provides Customizable Software for Streamlined Order Fulfillment at Ethical Products


a leading enterprise resource planning (ERP) software developer, today
announced that Ethical Products, a quality pet product supplier, is
revamping their warehouse and order fulfillment processes with VAI's
warehouse application management tool.

Ethical Products, a leading pet product distributor, has been providing
pet owners with quality toys, accessories and customer service since
1952. Over the past 65 years, Ethical
has grown from a family-owned business into a global
company, reaching markets in Asia, Canada, Europe and South America and
is now widely known as the leader in the development and marketing of
new and innovative pet products. Their rapid advancements and continual
growth have driven their need for powerful business IT solutions that
enable them to meet growing demands and provide exceptional customer

"We were immediately interested in VAI's warehouse
when we learned that VAI had begun programming APPs
within the Warehouse Management System module of S2K Enterprise," said
Frank Lucente, vice president of operations at Ethical Products. "We
felt that full warehousing would be too burdensome for our company
because of its strict discipline, so we saw an opportunity to maximize
efficiency and eliminate errors using VAI's solution. Working with VAI,
we developed what our CFO, Larry Sturm, affectionately coined 'WAPP' or
warehouse APP for our outbound functions. We will now begin phase two of
implementing receipt and inventory control functions."

Ethical Products began working with VAI in 2003, and they started using
VAI's mobile warehouse management applications in 2015. The flexible
software platform allowed them to design a solution that was specific to
their warehouse needs, helping them trim down their outbound order
fulfillment process by cutting out nearly 60 percent of the steps that
were once necessary to complete an order. This consolidation has not
only decreased human error and increased order accuracy, but it has also
enabled Ethical Products to digitize their data and customer
information, making their warehouse a virtually paperless facility.
Today, with the help of VAI's software, Ethical Products has been able
to meet growing business demands and fill their influx of orders with
fewer warehouse employees than before, thanks to their streamlined
process. The results that Ethical Products has seen as an outcome of
collaborating with VAI has spurred their next IT initiative;
implementing VAI's warehouse management application for processing
inbound requests, an added solution that will further improve order
accuracy and speed of fulfillment.

"Working with Ethical Products has been a unique and rewarding
experience. It has been a pleasure working side by side with them as we
help them mold and customize the application software to fit their exact
warehouse needs and specifications," said Rich Van Helden, project
director at VAI. "It's been exciting to help them make such dramatic
advancements to their distribution process with their adoption of our
mobile warehouse management applications. We're looking forward to our
continued relationship with them as they redesign and streamline their
inbound request process over the next few years."

About Ethical Products

Ethical Products, Inc. is a privately owned company that was established
in 1952. The company's Bloomfield, New Jersey facility serves as its
distribution center and corporate offices, which employs approximately
50 people. The company is focused on providing products for dogs and
cats, marketing its products under the SPOT brand, which includes dog
and cat toys, dishes, waste management products, and other dog and cat
accessories. The company's Fashion Pet division markets a complete line
of dog apparel. Throughout the years, Ethical Products has won
prestigious new product awards at the Global Pet Exposition show.
Ethical Products' brands have been cited as leaders in the annual survey
conducted by Pet Age magazine. The company continues to provide pet
owners and their pets with the absolute best consumer value and customer
service in the pet industry, while never losing sight of quality,
innovation, safety, honesty and humanity. For more information, visit

About VAI (Vormittag Associates, Inc.)
VAI is a leading
independent mid-market ERP software developer renowned for its flexible
solutions and ability to automate critical business functions for the
distribution, manufacturing, specialty retail and service sectors. An
IBM Premier Business Partner, VAI is the 2012 IBM Beacon Award Winner
for Outstanding Solutions for Midsize Businesses. VAI continues to
innovate with new solutions that leverage analytics, business
intelligence, mobility and cloud technology to help customers make more
informed business decisions in real-time and empower their mobile
workforces. VAI is headquartered in Ronkonkoma, NY with branch offices
in Florida, Illinois and California. For more information, visit,
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