Market Overview

Macy's Got Your 6 Charity Event Drives Funds for Military Veterans


Macy's invites customers to celebrate July 4th and five years
of giving back to America's veterans with a fundraising event that
benefits the veteran organization Got Your 6. From Wednesday, June 28 to
Tuesday, July 4, customers can give $3 at the register at any store or
on, and as a thank you receive a 25 percent off savings pass
for select regular-priced and sale items or 15 percent off select
regular-priced and sale jewelry, home and sale/clearance watches*. In
addition, 100 percent of the $3 will be donated to Got Your 6 and its
veteran-focused nonprofit partners.

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Since Macy's first partnered with Got Your 6 in 2013, the retailer has
raised more than $8.3 million for the organization in support of the men
and women who have served our country.

"Through the support of Macy's customers and associates since 2013, we
have helped raise funding for Got Your 6 that has made a tremendous
impact in the veteran community," said Lauren Anania, director of cause
marketing at Macy's. "From helping provide resources to homeless
veterans to supporting them as they enter back into the workforce, we
are deeply proud to continue this partnership and help even more
military veterans and their families."

Below are a few examples of the work Macy's funding has helped
accomplish through Got Your 6's nonprofit partners:

  • Housed 41,169 chronically homeless veterans (Community Solutions)
  • Provided 23,374 hours of mental health support services (Give An Hour)
  • Trained 123,000 graduate students in mental health disciplines (Give
    An Hour)
  • Secured 585,000 commitments to hire veterans and military spouses
    (Hiring Our Heroes)
  • Helped 1,400 children – and an equal number of mentors – through
    programs that focus on grief and healing (Tragedy Assistance Program
    for Survivors, TAPS)

In the military, "Got your six" means "I've got your back." As a
coalition, Got Your 6 knows that most veterans leave the military
seeking new challenges, and the campaign ensures that there are
opportunities for them to continue their service and strengthen their

"Over the past five years, Macy's customers and associates have had the
backs of America's veterans," said Iraq War veteran and Got Your 6
Executive Director Bill Rausch. "Thanks to Macy's support, Got Your 6
and our nonprofit partners are being provided the resources to fulfill
our mission of empowering veterans and delivering real change in
communities across America. We're excited to support this charity event
while highlighting the tremendous contributions of our nation's

For more information about the Got Your 6 campaign and #IAm stories that
highlight the unique veteran talents and contributions of Macy's
employees, visit

*Additional exclusions and restrictions apply for the pass.

About Macy's

Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at approximately 670
locations in 45 states, the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at Via its
stores, e-commerce site, mobile and social platforms, Macy's offers
distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy's is known for such epic
events as Macy's 4th of July Fireworks® and the Macy's
Thanksgiving Day Parade®, as well as spectacular fashion
shows, culinary events, flower shows and celebrity appearances. Macy's
flagship stores -- including Herald Square in New York City, Union
Square in San Francisco, State Street in Chicago, and Dadeland in Miami
and South Coast Plaza in southern California -- are known
internationally and are leading destinations for visitors. Building on a
more than 150-year tradition, and with the collective support of
customers and employees, Macy's helps strengthen communities by
supporting local and national charities giving more than $54 million
each year, plus 180,000 hours of volunteer service, to help make a
difference in the lives of our customers.

For Macy's media materials, including images and contacts, please visit
our online pressroom at

About Got Your 6

Got Your 6 unites nonprofit, Hollywood, and government partners to
empower veterans. We believe that veterans are leaders, team builders,
and problem solvers who have the unique potential to strengthen
communities across the country. As a coalition, Got Your 6 works to
integrate these perspectives into popular culture, engage veterans and
civilians together to foster understanding, and empower veterans to lead
in their communities. For more information, visit

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