Market Overview

Exponential ETFs and Brandometry™ Jointly Launch Brand Value ETF (BVAL)


and Brandometry
today launch the Brand Value ETF (NYSE:BVAL), which is designed to
outperform the broader market by identifying companies with strong
brands whose latent value has not yet been realized by their stock price
by tracking the BrandTransact 50 Index. The exchange-traded fund (ETF)
will trade on the New York Stock Exchange.

This Smart News Release features multimedia. View the full release here:

The BrandTransact 50 Index (BTW50), Powered by Wilshire℠, represents a
primarily large-cap portfolio that provides the benefits of intelligent
security selection in a passive rules-based format. The index equally
weights the top 50 companies within the Wilshire 5000 Total Market
Index™ that exhibit a discount of brand and intangible asset value to
market cap. In short, this index seeks to identify companies with
unrealized brand value that have high potential for margin expansion.

"We believe Intangible assets represent the next frontier in stock
valuation. The Brand Value ETF captures and capitalizes on the work of
Brandometry to quantify the brand value of publicly traded companies,"
says Phil Bak, CEO of Exponential ETFs. "We created Exponential
ETFs to give innovative asset managers access to the world class ETF
product management team to bring their products to market thoughtfully
and efficiently, which is exemplified in our partnership with

The BrandTransact 50® Index is underpinned by brand performance data
from Tenet Partners, a co-developer of the index. Exponential ETFs, a
wholly owned platform of ACSI
, is an ETF issuer that partners
with select asset managers
to bring innovative investment approaches
to market through its world class ETF management platform.

"Brand value is the reflection of everything one knows or believes they
know about a company," says Larry Medin, Brandometry's Founder
and CEO. "The key is knowing when to own brands that are undervalued and
that's what the Brand Value ETF strives to deliver for investors."

The Brand Value ETF follows the 2016 launch of the American
Customer Satisfaction Core Alpha ETF
first-of-its-kind product that utilizes a proprietary methodology to
invest in stocks based on the individual companies' customer
satisfaction scores.

"Today most corporate value sits under an all-encompassing umbrella
called ‘Brand' and we can now combine qualitative and quantitative
measures to identify total brand value. It is vital the market pays
attention to these new ways of identifying unrealized value for
investors," says Susan Avarde, Co-Founder of Brandometry and
former Head of Global Brand, Citigroup Inc.

About Exponential ETFs

Exponential ETFs offers exchange traded funds in partnership with select
asset managers. These managers are chosen for their ability to utilize
differentiated approaches to investing that seeks to provide superior
results for investors. Backed by over 30 years of ETF industry
expertise, Exponential ETFs are built and managed using the industry's
best practices, and are overseen by an experienced product management
team and an industry leading capital markets infrastructure. Exponential
ETFs is wholly owned by ACSI Funds.

About Brandometry

Brandometry provides research for advisors and clients striving for
alpha performance by signaling when to own leading brands. Brandometry
has pioneered a new, non-traditional index based on "Brand." The
BrandTransact 50® index identifies companies worthy of investment that
share high value potential and positive brand resonance. The Index uses
a rules-based methodology to identify strong brands that maintain brand
equity value not reflected in share price.

About Tenet Partners

The underlying analysis of the BTW50 index includes a cross reference to
historical brand value metrics provided by Tenet Partners, a highly
recognized authority on brand measurement and valuation that currently
analyzes over 1,000 US publicly traded companies comprising the Tenet℠
CoreBrand® 1000. Tenet uses a highly stable, quantitative benchmark
tracking system with a proprietary model correlating corporate brand to
market capitalization. Tenet has been compiling quarterly brand data for
US companies consistently since 1994.

About ACSI Funds

ACSI Funds is a boutique asset manager that creates investment products
based upon proprietary customer satisfaction data from the nationally
recognized American Customer Satisfaction Index (ACSI). The ACSI was
created in 1994 by Dr. Claes Fornell, University of Michigan Professor
Emeritus, and measures over 350 brands, engaging over 100,000 household
customers each year to identify trends in customer satisfaction and
provide benchmarking insights for companies, industry trade associates,
and government agencies.

The American Customer Satisfaction Core Alpha ETF was named ETF
Innovation of the Year at the 2017 Fund Action ETF Innovation Awards.

The firm and the ACSI ETF were also nominated for the 2017
Awards as the most innovative new ETF and the new ETF issuer of the year.

About Wilshire Associates

Wilshire Associates (Wilshire®), a leading global financial services
firm that provides consulting services, analytics solutions and
customized investment solutions to plan sponsors, investment managers
and financial intermediaries. The firm was founded in 1972, providing
revolutionary technology and acting as an early innovator in the
application of investment analytics and research to investment managers
in the institutional marketplace. Wilshire calculates ‘Powered by
Wilshire' indexes based on third-party supplied methodology and makes no
representation about the intended purpose or methodology used to
construct them.

An investor should consider the Fund's investment objectives, risks,
charges and expenses carefully before investing. The prospectus or
summary prospectus contain this and other important information about
the Fund and are available at or by calling 1-800-617-0004.
Please read the prospectus or summary prospectus carefully before

Investing involves risk. Principal loss is possible. The Index
relies heavily on proprietary quantitative models as well as information
and data supplied by third parties (Models and Data). Because the Index
is composed based on such Models and Data, when such Models and Data
prove to be incorrect or incomplete, the Index and Fund may not perform
as expected. As with all index funds, the performance of the Fund and
its Index may differ from each other for a variety of reasons. For
example, the Fund incurs operating expenses and portfolio transaction
costs not incurred by the Index. In addition, the Fund may not be fully
invested in the securities of the Index at all times or may hold
securities not included in the Index. The Fund has the same risks as the
underlying securities traded on the exchange through the day.
Redemptions are limited and commissions are charged on each trade, and
ETFs may trade at a premium or discount to their net asset value.

Shares of the Brand Value ETF may be sold throughout the day on the
exchange through any brokerage account. However, shares may only be
redeemed directly from the Fund by Authorized Participants, in very
large creation/redemption units. There can be no assurance that an
active trading market for shares of an ETF will develop or be maintained.

Alpha, often considered the active return on an investment,
gauges the performance of an investment against a market index used as a

The BrandTransact 50® Index seeks to identify companies worthy of
investment that share high growth potential and positive brand
resonance. The Index uses a rules-based methodology to identify strong
brands that maintain brand equity value not recognized in share price.
The Index represents those top 50 companies, equally-weighted,
determined per the scoring process. The Wilshire 5000 Total Market
measures the performance of all U.S. equity securities with
readily available price data. Approximately, 5,000
capitalization-weighted security returns are used to adjust the index.
It is not possible to invest directly in an index.

ACSI Funds, a registered investment adviser, serves as investment
adviser to the Brand Value ETF through its Exponential ETFs platform,
and is paid a fee for its services.

Criteria related to the ETF Innovation of the Year award and ETF
Newcomer of the year nomination can be found here:
The Fund did not win the award for ETF Newcomer of the Year.

The Brand Value ETF is distributed by Quasar Distributors, LLC.

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