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 <a xmlns="http://www.w3.org/1999/xhtml" href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.marchex.com%2F&amp;esheet=51568047&amp;newsitemid=20170601005777&amp;lan=en-US&amp;anchor=Marchex&amp;index=1&amp;md5=52fdf6db725a1eca381724d6be85a908" rel="nofollow" rel="nofollow">Marchex</a> 
 MCHX, a mobile advertising analytics company, today announced 
 the results of a product test, independently verified, of its recently 
 launched <a xmlns="http://www.w3.org/1999/xhtml" href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.marchex.com%2Fspeech-analytics%2F%23speech-analytics-video&amp;esheet=51568047&amp;newsitemid=20170601005777&amp;lan=en-US&amp;anchor=Marchex+Speech+Analytics&amp;index=2&amp;md5=664a16f9ffd1069b3a27275afa4893c0" rel="nofollow" rel="nofollow">Marchex 
 Speech Analytics</a> solution. Enterprise Technology Analyst Frank 
 Ohlhorst put Marchex Speech Analytics head-to-head with the recognized 
 leader in automatic speech recognition (ASR) systems, IBM's Watson, and 
 concluded that Marchex is setting the standard in speech analytics.
 
 
 Marchex Speech Analytics enables enterprise and mid-sized companies to 
 derive actionable insights from inbound phone calls from consumers to 
 their business, to improve media spend and sales operations, and help 
 convert more callers into customers. The recently launched technology is 
 gaining insights daily and continuing to evolve and expand its 
 capabilities. To validate its ascendency in the customer to business 
 call analytics space, Marchex had an independent third party directly 
 compare its capabilities against IBM's Watson.
 
 
 "We know this is only a sub-set of Watson's full capabilities, but for 
 companies looking to evaluate call data and analyze consumer to business 
 phone calls, Marchex Speech Analytics proved superior," said Ohlhorst. 
 "That said, there are still elements that can be compared between 
 Marchex and Watson, which include the accuracy of how voice is processed 
 and ultimately transcribed, and Marchex outperformed Watson from that 
 perspective."
 
 
 Marchex Speech Analytics and Watson were evaluated through a series of 
 tests to directly compare their capabilities, identifying two key 
 metrics to measure speech technology performance: RAW word error rate 
 and perceived word error rate, ensuring fair testing for both systems. 
 RAW word error rate measures the number of words that are inserted, 
 deleted and substituted in order to discern overall accuracy of a 
 transcription, while perceived word error rate normalizes some words and 
 spelling that are really the same, but in the RAW case would appear as 
 an error. For example, if a human transcription recorded a word as 
 "alright" but the machine transcription showed "all right," the RAW 
 system would consider that to be an error while the perceived system 
 would not.
 
 
 Marchex Speech Analytics outperformed and achieved a lower rate of error 
 than Watson in both categories:
 
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 Watson achieved a RAW word error rate of 21.1%, compared to Marchex's 
 RAW word error rate of 15.7%.
 </li>
 <li xmlns="http://www.w3.org/1999/xhtml" class="bwlistitemmargb">
 Watson demonstrated a perceived word error rate of 19.4%, while 
 Marchex achieved a lower rate of 14.6%.
 </li>
 </ul>
 
 "Accuracy is critical for those seeking actionable insights from within 
 a phone call," said Jason Flaks, Senior Director of Product and 
 Engineering, Speech Analytics at Marchex. "These test results show that 
 our technology can deliver the accuracy to not only understand what 
 happens on phone calls at scale, but also make informed decisions on how 
 brands should be interacting and engaging with their customers."
 
 
 About Marchex
 
 
 <a xmlns="http://www.w3.org/1999/xhtml" href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.marchex.com%2F&amp;esheet=51568047&amp;newsitemid=20170601005777&amp;lan=en-US&amp;anchor=Marchex&amp;index=3&amp;md5=5a57ec090eba09eb0c96320a0260d2a0" rel="nofollow" rel="nofollow">Marchex</a> 
 is a mobile advertising analytics company that connects online behavior 
 to real-world, offline actions. By linking critical touchpoints in the 
 customer journey, Marchex's products enable a 360-degree view of 
 marketing effectiveness. Brands and agencies utilize Marchex's products 
 to transform business performance.
 
 
 Please visit <a xmlns="http://www.w3.org/1999/xhtml" href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.marchex.com%2F&amp;esheet=51568047&amp;newsitemid=20170601005777&amp;lan=en-US&amp;anchor=www.marchex.com&amp;index=4&amp;md5=dac6a24d6a84a7bb5bb310b9518edf03" rel="nofollow" rel="nofollow">www.marchex.com</a>, <a xmlns="http://www.w3.org/1999/xhtml" href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.marchex.com%2Fblog&amp;esheet=51568047&amp;newsitemid=20170601005777&amp;lan=en-US&amp;anchor=www.marchex.com%2Fblog&amp;index=5&amp;md5=fad35bdfdf8581ef010aea655833c9be" rel="nofollow" rel="nofollow">www.marchex.com/blog</a> 
 or <a xmlns="http://www.w3.org/1999/xhtml" href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FMarchex&amp;esheet=51568047&amp;newsitemid=20170601005777&amp;lan=en-US&amp;anchor=%40marchex&amp;index=6&amp;md5=e269d19bf587d5de8363cac848481548" rel="nofollow" rel="nofollow">@marchex</a> on 
 Twitter (Twitter.com/Marchex), where Marchex discloses material 
 information from time to time about the company, its financial 
 information, and its business.
 
 <img xmlns="http://www.w3.org/1999/xhtml" alt="" src="http://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20170601005777r1&amp;sid=benz2&amp;distro=nx&amp;lang=en"></img>View source version on businesswire.com: <a xmlns="http://www.w3.org/1999/xhtml" href="http://www.businesswire.com/news/home/20170601005777/en/" rel="nofollow" rel="nofollow">http://www.businesswire.com/news/home/20170601005777/en/</a></body></html>

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