Market Overview

Birds Eye® Vegetables Launches Veggie Made™ Pasta, Veggie Made™ Mashed, Superfood and Organic


These innovative new product platforms join Birds Eye Veggie Made™ Riced Cauliflower already on store shelves

PARSIPPANY, N.J., May 2, 2017 /PRNewswire/ -- Birds Eye® continues on its mission to introduce delicious new ways to help families eat more vegetables. Birds Eye vegetables is launching new innovation platforms, including two new Veggie Made™ offerings, Mashed and Pasta; Superfood Blends; and USDA Certified Organic to make eating vegetables easier and more enjoyable.

Birds Eye's Veggie Made™ products provide delicious and nutritious alternatives to favorite side dishes, like pasta, rice and mashed potatoes. Now families can get a full serving of vegetables, in comfort foods they enjoy, with no artificial ingredients – just veggie goodness in every bite!

Birds Eye Superfood Blends are a delicious way to incorporate more nutrient-dense, antioxidant-rich superfood ingredients into your meals. These blends take nature's most nutrient-rich vegetables, grains and fruit, and combine them with light, flavorful sauces in Birds Eye's convenient Steamfresh package, so consumers can easily prepare a super nutritious dish they will love.

Birds Eye is also adding a line of new USDA Certified Organic vegetables that are grown with no pesticides, artificial hormones, antibiotics or GMOs. Organic vegetables are another way Birds Eye helps consumers feel good about serving a convenient, easy vegetable side dish of the highest quality.

Birds Eye continues to deliver consumers the variety, great taste, convenience and easy preparation that today's busy lives demand. "We are proud to introduce these new Birds Eye products that make eating vegetables easier and more enjoyable for consumers," said Risa Cretella, Vice President, Marketing for Birds Eye.

Birds Eye's new platforms are available in the following varieties: 

  • Birds Eye Steamfresh Veggie Made™ Pasta: Original Zucchini Lentil Pasta, Spinach Lentil Pasta with Alfredo Sauce, Zucchini Lentil Pasta with Cheddar Sauce and Zucchini Lentil Pasta with Marinara Sauce.
  • Birds Eye Veggie Made™ Mashed: Original Cauliflower, Sour Cream & Chives Cauliflower, Roasted Garlic Cauliflower and Sweet Potatoes & Carrots with Brown Sugar.
  • Birds Eye Steamfresh Superfood Blends: Barley & Kale, Chick Peas & Spinach, Quinoa & Spinach and Black Rice & Edamame.
  • Birds Eye Steamfresh Organic Vegetables: Sweet Peas, Super Sweet Corn, Cut Green Beans and Mixed Vegetables.

These new Birds Eye® Vegetables offerings are currently available at select retailers and will soon be available nationwide.

About Birds Eye
Birds Eye®, the number one brand in frozen vegetables, unlocks the wonder of vegetables and makes them accessible and enjoyable to everyone, everyday. Using vegetables picked and frozen at the peak of freshness, Birds Eye® helps Americans make vegetables a meaningful part of everyday life. Birds Eye® has something for everyone with pure and simple vegetables under the Birds Eye® and C&W® brand names; Birds Eye Steamfresh® vegetables and vegetable rich blends; and Birds Eye Voila!® complete frozen meals. For more information, visit or Birds Eye® is a portfolio brand of Pinnacle Foods Inc.

About Pinnacle Foods Inc.
Pinnacle Foods Inc. (NYSE: PF) is a leading manufacturer, marketer and distributor of high-quality branded food products with a mission of unleashing brand potential. With annual sales in excess of $3 billion, the portfolio includes well-known brands competing in frozen, refrigerated and shelf-stable formats, such as Birds Eye, Birds Eye Voila!, Duncan Hines, Earth Balance, EVOL, gardein, Glutino, Hungry-Man, Log Cabin, Udi's, Vlasic and Wish-Bone, along with many others. The company is headquartered in Parsippany, N.J., and has nearly 5,000 employees across the U.S. and Canada. For more information, please visit

Cassie Middings
(973) 970-4513

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SOURCE Pinnacle Foods Inc.

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