Market Overview

Univision and UniMás Deliver Powerful #1 – #2 Punch During May Sweep among Total Viewers 2+


Univision and UniMás wrapped up May 2017 Sweep as the No. 1 and No. 2
Spanish-language networks in primetime among Total Viewers 2+. For the
first time ever in any sweep period, UniMás out-delivered Telemundo
during primetime among Total Viewers 2+. These May Sweep results
positioned Univision Communications Inc. as the only major media company
with year-over-year audience growth across the top-ranked broadcast
networks in primetime among Total Viewers 2+.

This May 2017 Sweep marked the 25th consecutive May sweep in
which Univision ranked as the No. 1 Spanish-language network during
primetime among Total Viewers 2+, Adults 18-49 and Adults 18-34.

"Whether it's week to week, season to season, or sweep after sweep,
Hispanic America continues to choose the networks of Univision for
entertainment, news and sports content," said Lourdes Diaz, president of
Entertainment, UCI. "We know what they're passionate about and we are
listening to what they want; delivering them contemporary stories that
resonate with their lives, sophisticated storylines that go beyond just
romance, and content that engages them across all our platforms."

Additionally, UCI Networks delivered a 68 percent share of the primetime
Spanish-language Adults 18-49 audience, up from 61 percent versus the
May 2016 sweep, and higher versus the past two sweep periods in the
current 2016/2017 season. The UCI Networks also aired 8
out of the top 10 most-watched programs during primetime among Hispanic
Adults 18-49.

Additional Univision Network Highlights

  • Finished as the No. 1 Spanish-language network during primetime,
    out-delivering its closest competitor by double-digit margins among
    Total Viewers 2+ (+72% adv.), Adults 18-49 (+64% adv.) and Adults
    18-34 (+65% adv.).
  • Ranked as the fifth largest broadcast network, ahead of CW in
    primetime with an average audience of 1.6 million Total Viewers 2+,
    726,000 Adults 18-49 and 314,000 Adults 18-34.

Additional UniMás Highlights

  • Finished as the No. 2 Spanish-language network during primetime for
    the first time in any sweep period, out-delivering Telemundo among
    Total Viewers 2+ (937,000 vs. 923,000).
  • Delivered audience growth over the May 2016 sweep in primetime
    among Adults 18-49 (+40%), Adults 18-34 (+22%) and Total Viewers 2+
    (+55%) while Telemundo declined across all three demographic groups.

Source: Nielsen, NPM (04/27/2017-05/24/2017) Mon-Sat 8pm-11pm/Sun
7pm-11pm, Live+SD. Top-ranked broadcast networks based on the top 10.

Audience growth compared to May 2016 Sweep (04/28/2016-05/25/2016).
Shares based on the sum of impressions among Univision, UniMás,
Galavision, Univision Deportes Network, Telemundo, NBC Universo, Azteca
America and Estrella TV. Programming ranker based on NPM-H ad-supported

Cable Highlights

Univision Deportes Network (UDN)

  • UDN is No. 1 Spanish-language sports network among Total Viewers 2+
    and Adults 18-49, and No. 4 sports network overall for Adults 18-49,
    regardless of language.

Source: Nielsen, NPM, NPMH, (04/27/2017-05/24/2017) Mon-Sat
8pm-11pm/Sun 7pm-11pm, L+SD data


  • Galavisión ranked No. 1 among Spanish-language cable entertainment
    networks across all dayparts during the May 2017 sweep among Total
    Viewers P2+ and Adults 18-49.

Source: Nielsen NPM L+SD data (4/27/2017-5/24/2017) excludes, sports,
breakouts and non-commercials.
Networks included: Discovery
Familia, Discover en Espanol and NBC Universo.
Early Morning: M-F
6A-9A, Daytime: M-F 9A-3P Early Fringe M-F 3P-7P, SL Prime M-Su 7P-11P,
Late Fringe: M-Su 11P-2A, Total Day M-Su 7A-2A

Local Highlights

  • UCI is the No. 1 Local Media Company in Primetime in Los Angeles,
    Houston, Dallas, San Francisco, and Phoenix among Adults 18-49 during
    the May Sweep.
  • Among all viewers Adults 18-49, regardless of language, the Univision
    and UniMás stations in Los Angeles are No. 1 and No. 2 in primetime.
  • In primetime, Univision television stations in Los Angeles, Houston,
    and San Francisco ranked No. 1 among Adults 18-49.

Source: Nielsen, NSI, May 2017 Sweep (04/27/17-05/24/17), Live +SD.
#1 local media company is based on Univision and UniMás combined prime
delivery compared to combined prime delivery of local station groups in
each market.
Primetime is defined as
ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV Mon-Sat 8-11 p.m./Sun 7-11 p.m.
ET/PT (Mon-Sat 7-10 p.m./Sun 6-10 p.m. CT/MT) and FOX/CW Mon-Sat 8-10
p.m./Sun 7-10 p.m. ET/PT (Mon-Sat 7-9 p.m./Sun 6-9 p.m. CT/MT). Rankings
based on absolute impressions.

About Univision Communications Inc.

Univision Communications Inc. (UCI) is the leading media company
serving Hispanic America. The Company, a leading content creator in the
U.S., includes Univision Network, one of the leading networks in the
U.S. regardless of language and the most-watched Spanish-language
broadcast television network in the country available in approximately
91% of U.S. Hispanic television households; UniMás, a leading
Spanish-language broadcast television network available in approximately
85% of U.S. Hispanic television households; Univision Cable Networks,
including Galavisión, the most-watched U.S. Spanish-language
entertainment cable network, as well as UDN (Univision Deportes
Network), the most-watched U.S. Spanish-language sports cable network,
Univision tlnovelas, a 24-hour Spanish-language cable network dedicated
to telenovelas, ForoTV, a 24-hour Spanish-language cable network
dedicated to international news, and an additional suite of cable
offerings – De Película, De Película Clásico, Bandamax, Ritmoson and
Telehit; Univision Local Media, which owns and/or operates 59 television
stations and 64 radio stations in major U.S. Hispanic markets and Puerto
Rico; and Univision Now, a direct-to-consumer, on demand and live
streaming subscription service. The Company also includes the Fusion
Media Group (FMG), a division that serves young, diverse audiences. FMG
includes two cable networks: news and lifestyle English-language network
FUSION TV and UCI's interest in El Rey Network, a general entertainment
English-language cable network;,
the most-visited Spanish-language website among U.S. Hispanics; Uforia,
a music application featuring multimedia music content; as well as a
collection of leading digital brands that span a range of categories:
technology (Gizmodo), sports (Deadspin), music (TrackRecord), lifestyle
(Lifehacker), modern women's interests (Jezebel), news and social
justice (,
African American news and culture (The Root), gaming (Kotaku), and car
culture (Jalopnik). FMG also includes the Company's interest in comedy
and news satire brands The Onion, Clickhole and The A.V. Club.
Headquartered in New York City, UCI has content creation facilities and
sales offices in major cities throughout the United States. For more
information, please visit

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