Market Overview

StrategyCorps' BaZing App Offers Record Number of Local Merchant Deals, More Than 360,000 Nationwide

Share:





StrategyCorps,
a leading provider of mobile and online-based consumer checking
solutions, today announced that its local merchant discount network,
provided through its rewards-based mobile app BaZing, has grown to an
all-time high in terms of participation. The bank customers and credit
union members of StrategyCorps' financial institutions using the app can
now access more than 360,000 discounts nationwide wherever they live,
work or travel.

For the financial institutions, this expanding merchant network provides
a visible connection with the small business community in their
geographical operating areas.

StrategyCorps continues to invest in and grow the local merchant
discount network through its local merchant acquisition division, BaZing
Local, which works alongside financial institution clients to promote
"shop local" by adding small business customers and prospects.
Participation by local merchants through BaZing Local has doubled since
2015, adding a wide range of businesses, from restaurants to auto repair
shops to specialty retailers.

"The opportunity for a local merchant to offer a discount is an easy and
very low cost way to encourage more business from the thousands and
thousands of loyal and local customers or members that have a checking
account at a typical bank or credit union. Our BaZing Local team is
frequently met with lots of enthusiasm and excitement from the merchants
they visit to share the opportunity," said Dave Crook, the StrategyCorps
Partner responsible for BaZing Local. "Over half of the merchants we
approach sign up immediately. Our bank and credit union clients often
accompany our BaZing Local team members and are always visibly touched
to see the positive community impact they're creating with small
businesses. This is validated by not only our record growth in merchant
acquisition over the last 12 months but also by the fact that our
sign-up rates are at an all-time high."

Joining the discount network presents no upfront cost to the local
merchant other than the cost of the discount it offers. Every deal is
also geofenced so when a qualified bank customer or credit union member
is near a participating merchant, that merchant's mobile coupon is sent
via push notification right to their mobile phone.

The local merchant discount network is just one of several benefits the
customizable BaZing mobile app delivers. Other typical benefits include
cell phone protection, roadside assistance and identity theft
protection. These value-rich, appealing benefits provide banks and
credit unions the ability to differentiate their consumer checking
accounts from the competition and introduce a loyalty-based rewards
program or a value-based fee income account.

"Many of our bank and credit union customers have told us that the local
deals aspect is one of the main draws of our BaZing mobile solution,"
added Crook. "They're able to give back to their communities by
extending the benefit of driving more business to local merchants and by
providing value to their checking customers or members."

About StrategyCorps

StrategyCorps is a Nashville-based company that works with financial
institutions nationwide to deliver mobile and online consumer checking
solutions, powered by actionable data analytics, that enhance customer
engagement and increase fee income. StrategyCorps gives financial
institutions the power to be more present in the lives of modern
consumers with their premier products, BaZing and CheckingScore. For
more information, visit www.strategycorps.com.

View Comments and Join the Discussion!
 

Partner Center