Market Overview

Brightcove Unleashes Video across the Enterprise with New Platform Capabilities and Partnerships


For over a decade, Brightcove
(NASDAQ:BCOV), the leading provider of cloud services for
video, has been at the forefront of helping digital marketers leverage
video to drive greater awareness, engagement, and conversion. Over the
past few years, as online video viewing has exploded, teams in sales,
support, human resources, corporate communications, training and other
functions have also begun to use video to drive business results. Today,
Brightcove announced support for this trend with the unveiling of its Enterprise
Video Initiative
, a combination of innovative functionality and key
partnerships that extends Brightcove's existing platform to help these
groups deliver the benefits of online video to internal audiences. Now,
corporate communications, human resources, training and partner
enablement groups can supplement their existing external video
initiatives with secure internal video experiences to drive employee
alignment, engagement and education.

Brightcove's initiative aims to bring the ability to create
extraordinary video experiences to business users across the
organization, just as Brightcove has done for marketers. To this end,
the company has extended its industry-leading cloud video platform with
new functionality that includes:

  • In-Page Experiences, a template-driven capability that makes it easy
    for any business user to create engaging video experiences in a
    variety of formats, with links to other content, a wide range of calls
    to action and interactive elements that can automatically change both
    the flow and the content before, during, or after the initial video
  • Brightcove Live, which simplifies the use of live streaming for
    internal events such as Town Halls and customer forums, and to create
    VOD assets that extend the value after the event.
  • Audience Profiles, which captures and analyzes individual video
    viewing data to guide business decisions.
  • Single Sign-On (SSO), which enables IT organizations to integrate
    Video Cloud into their federated identity management systems enabling
    centralized control of access.
  • New partnerships and integrations with leading enterprise CDN (eCDN)
    offerings from Hive Streaming, Ramp and Streamroot, which enable more
    efficient, higher quality, secure streaming of video content

"Video usage has been growing within brands and enterprises for several
years but, for the most part, it has been limited to a few functional
groups," Caren Cioffi, executive vice president and general manager,
Digital Marketing & Enterprise Business, Brightcove, said. "With today's
announcement, we have added to our platform the functionality every
enterprise needs to safely and effectively use and manage video as a
core communication utility across the enterprise for both internal and
external audiences to drive business results."

Innovations within the enterprise video space are not new to Brightcove.
Last November, Gartner identified Brightcove as a Leader in its Magic
Quadrant for Enterprise Video Content Management
. Dunkin' Brands is
one of many enterprise organizations that has been using the Brightcove
video platform as a key internal communications channel.

"Dunkin' Donuts is best-known for our iconic 'America Runs on Dunkin'
campaign and television ads," Glen Schwartz, director of global
corporate communications, Dunkin' Brands, said. "As a global company,
video is an incredibly important tool for our brand to communicate to
our franchisees and corporate employees around the world.
Video-on-demand and live streaming help us bridge the gap between
corporate headquarters and remote employees, and help keep employees
current with what's happening in the company. It's an essential tool in
communicating internally and with our franchisees."

This new, comprehensive solution, together with Brightcove's extensive
partner ecosystem and integration-friendly video platform, provide both
the functionality and the management capabilities for video to become a
mainstream communication utility throughout the organization for use
with customers, prospects, partners and employees.

About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering and
monetizing video across connected devices. The company offers a full
suite of products and services that reduce the cost and complexity
associated with publishing, distributing, measuring and monetizing video
across devices. Brightcove has thousands of customers in over 70
countries that rely on the company's cloud solutions to successfully
publish high-quality video experiences to audiences everywhere. To learn
more, visit

*Gartner, Magic Quadrant for Enterprise Video Content Management, 22
November 2016

Gartner does not endorse any vendor, product or
service depicted in its research publications, and does not advise
technology users to select only those vendors with the highest ratings
or other designation. Gartner research publications consist of the
opinions of Gartner's research organization and should not be construed
as statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.

View Comments and Join the Discussion!

Partner Center