Market Overview

"El Clásico" Drives April Ratings Surge on beIn SPORTS


beIN SPORTS today announced ratings wins for the month of April. Last
month, the Network showed strong results for its telecast of "El
Clásico," the marquee soccer match between La Liga archrivals, Real
Madrid and FC Barcelona, which aired on April 23rd live from
the Santiago Bernabeu stadium in Madrid, Spain. The Network also secured
large viewership gains for its MotoAmerica and WTA broadcasts. Overall,
both networks – beIN SPORTS and beIN SPORTS en Español – experienced
growth over the previous month, with beIN SPORTS en Español growing by
9% in Total Day and 27% in weekend viewership, while beIN SPORTS
increased 25% in Total Day and 55% on the weekend.

Additional Highlights:

  • The April 23rd live telecast of the season's second
    installment of "El Clásico" averaged 1.6 Million Total Viewers, and
    954,000 Adults 18-49. This is a 11% and 10% increase, respectively, in
    viewership since the previous match on December 3rd, 2016.
  • The broadcast of "Real Madrid vs. FC Barcelona," along with Pre-game
    coverage on "The Express Preview: El Clásico" and post-game coverage
    on "The Xtra," combined to deliver 3.3 Million unique viewers across
    both networks.
  • 2.2M people generated 5.1M social media interactions across Facebook
    and Twitter during the broadcast of "Real Madrid vs. FC Barcelona" on
    beIN SPORTS on Sunday, April 23rd, making it the #1 most
    socially engaged sports event for the week of April 17th.
  • "El Clásico" on beIN SPORTS en Español was the #3 ranked sporting
    event of the day among Adults 18-49, out-delivering the NHL playoffs
    on NBCSN and baseball on ESPN. Finishing just under NBA playoffs on
  • April 23rd was the most-watched day on beIN SPORTS en Español to date
    among Men 18-49, since it has been measured nationally.
  • The broadcast of "El Clásico" propelled beIN SPORTS en Español to have
    the most-watched day of the year among Spanish-language cable networks
    across key demos including Adults 18-49 and 18-34.
  • "El Clásico" is the #1 soccer match on all cable year-to-date among
    Total Viewers and Adults 18-49.
  • MotoAmerica on beIN SPORTS is off to a great start in 2017, up 54%
    compared to last year's telecasts and most recent telecasts have
    received record highs for MotoAmerica coverage on the Network.
  • WTA Semifinal of the Stuttgart tournament featuring Maria Sharapova
    was the most watched live WTA match on beIN SPORTS to date,
    out-delivering the WTA tournament average by 375%.

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Source: Nielsen, NHI & NHIH, Live + Same Day. Reach includes both repeat
and live airings of the game as well as live pre- and post-game coverage
across both nets, based on 1 min qualifier. Social Content Ratings
Weekly Top Ten, Week of 4/17/17. Sporting event ranker based on all
cable for 4/23. Total day ranker, 6a-6a 12/26/16-4/30/17, includes all
Spanish cable origination networks. Soccer ranker based on all Soccer
matches airing on all Ad-supported cable, 12/26/16-4/30/17.


Launched in 2012, beIN SPORTS is the fastest growing global sports
network in the U.S. and is offered on the 10 largest cable/satellite TV
providers in the U.S., as well as other systems across the country. beIN
SPORTS offers viewers premium sports content and entertainment across
multiple platforms including TV channels beIN SPORTS and beIN SPORTS en
Español and live streaming on beIN SPORTS CONNECT. A cornerstone of beIN
SPORTS is its unrivaled live soccer coverage, which includes live
matches from La Liga, Serie A, Ligue 1, NASL, and CONMEBOL/CONCACAF/ CAF
World Cup Qualifiers, as well as news and in-depth analysis of all the
top leagues from around the world. In addition to soccer, beIN SPORTS
serves as a haven to fans of motorsports, tennis, rugby, boxing, mixed
martial arts (MMA) and volleyball, among others. With the recent
addition of Conference USA coverage, beIN SPORTS will also broadcast
College Football, Men's and Women's Basketball and Soccer, Baseball,
Softball and Volleyball. Thru beIN SPORTS CONNECT, authenticated
subscribers can also enjoy all the exciting action from the two networks
and stream live overflow matches offered in HD on your computer, tablet
or smart phone.

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