Market Overview

APSV Selects IronPlanet's New Marketplace Direct Cloud-Based Platform to Remarket Used Equipment

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IronPlanet®,
a leading online marketplace for selling and buying used equipment and
other durable assets, today announced APSV,
the long-established U.K. supplier of ex-MOD and ex-PLC construction
equipment, plant and trucks, as its first European customer on the new
Marketplace Direct platform. Marketplace Direct features advanced,
self-listing functionality for larger-scale equipment sellers.

APSV is the home of ex-MOD - NATO and ex-PLC trucks, machinery and
specialist vehicle sales. Much of its stock comes direct from the UK
MOD, PLC companies, council contracts and other government
organizations. IronPlanet is now providing APSV with its
industry-leading Marketplace Direct platform which features an
innovative listing and reporting solution that enables APSV to optimize
the management of its assets and directly control its listing
process. With Marketplace Direct, APSV now has access to a sophisticated
cloud-based platform to increase sell-thru of inventory, improve price
performance and reach the most buyers through the channels of its choice.

"As a leader in technology-driven platforms and solutions that assist
customers in maximizing their return on investment, Marketplace Direct
provides an innovative listing and reporting solution that enables
sellers to better manage their disposition process across all of
IronPlanet's transaction formats," said Matt Ackley, IronPlanet Chief
Marketing Officer. "We are excited to welcome APSV as a first European
customer using Marketplace Direct and to help them market equipment to
their current client base or to IronPlanet's 1.7 million registered
users worldwide."

With IronPlanet's Marketplace Direct, sellers can now list inventory in
the following formats: Fixed Price, Make Offer, Online Auctions
(non-featured events). They can determine scheduling and automatically
initiate the IronPlanet inspections process and the IronClad Assurance®
equipment condition certification by requesting inspections through the
Marketplace Direct platform. They can set payment, invoicing and
shipping terms. They can manage the transaction process themselves or
have IronPlanet do it. They can utilize a custom storefront to represent
their listings, choose to manually or automatically "cascade" items into
IronPlanet featured events in a data driven manner, and even define
their own private marketplace where they select the buyers who are able
to see and bid on their listings. Finally, they receive robust reporting
on listings' performance, traffic analysis and user activity.

"It is great we now have an industry focused online platform that is
more relevant than most other options in this sector. The fact that it
gives us access to a global database of buyers in our target sector is
extremely appealing to us as a company" said Rob Atkinson, Managing
Director APSV.

More information on IronPlanet's Marketplace Direct seller platform can
be found at www.ironplanet.com.

About IronPlanet

IronPlanet is a leading online marketplace for selling and buying used
equipment and other durable assets and an innovative participant in the
multi-billion dollar used equipment market. Founded in 1999 to transform
the global used equipment market, IronPlanet has built a database of
more than 1.7 million registered users worldwide. IronPlanet connects
buyers and sellers of used equipment with its exclusive IronClad
Assurance® equipment condition certification and
family of brands, including IronPlanet®, GovPlanet®,
TruckPlanet®, Cat Auction Services, Kruse Energy &
Equipment AuctioneersSM, allEquip® and
Asset Appraisal ServicesSM. IronPlanet is backed by Accel
Partners, Kleiner Perkins Caufield & Byers, Caterpillar and Volvo. For
more information, visit www.ironplanet.com.

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