Market Overview

The Buckle, Inc. Reports April 2017 Net Sales

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The Buckle, Inc. (NYSE:BKE) announced today that comparable store net
sales, for stores open at least one year, for the 4-week period ended
April 29, 2017 decreased 3.5 percent in comparison to comparable store
net sales for the 4-week period ended April 30, 2016. Net sales for the
4-week fiscal month ended April 29, 2017 decreased 3.9 percent to $62.6
million compared to net sales of $65.2 million for the prior year 4-week
fiscal month ended April 30, 2016.

Comparable store net sales year-to-date for the 13-week period ended
April 29, 2017 decreased 12.7 percent from comparable store net sales
for the 13-week period ended April 30, 2016. Net sales for the 13-week
fiscal period ended April 29, 2017 decreased 12.8 percent to $212.3
million from net sales of $243.5 million for the prior year 13-week
fiscal period ended April 30, 2016.

Reported net sales for the 4-week and 13-week fiscal periods ended April
29, 2017 were impacted by the Company's closing of 6 stores during
fiscal 2016 and 5 stores during the first quarter of fiscal 2017.
Additionally, prior year reported net sales and comparable store net
sales for the 4-week fiscal month were net of a $3.0 million adjustment
recorded as a reduction of revenue to accrue for estimated future
rewards related to the Company's new Guest Loyalty program. Absent the
impact of the Guest Loyalty program (both reward redemptions and
accruals for estimated future rewards), total net sales for the fiscal
month and year-to-date periods ended April 29, 2017 were down 7.3
percent and 12.5 percent, respectively, while comparable store net sales
for the fiscal month and year-to-date periods ended April 29, 2017 were
down 7.0 percent and 12.3 percent, respectively.

The Company will announce first quarter earnings the morning of
Thursday, May 18, 2017. Management will hold a conference call at 10:30
a.m. EDT on May 18, 2017 to discuss results for the quarter. To
participate in the call, please call (800) 230-1085 for domestic calls
or (612) 234-9960 for international calls and reference the conference
code 423611. A replay of the call will be available for a two-week
period beginning May 18, 2017 at 12:30 p.m. EDT by calling (800)
475-6701 for domestic calls or (320) 365-3844 for international calls
and entering the conference code 423611.

About Buckle

Offering a unique mix of high-quality, on-trend apparel, accessories,
and footwear, Buckle caters to fashion-conscious young men and women.
Known as a denim destination, each store carries a wide selection of
fits, styles, and finishes from leading denim brands, including the
Company's exclusive brand, BKE. Headquartered in Kearney, Nebraska,
Buckle currently operates 462 retail stores in 44 states, which includes
the April 17th closing of a store in Lewisville, Texas. The
Company operated 467 stores in 44 states as of May 4, 2016. To listen to
the Company's recorded monthly sales commentary, please call (308)
238-2500.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT
OF 1995: All forward-looking statements made by the Company involve
material risks and uncertainties and are subject to change based on
factors which may be beyond the Company's control. Accordingly, the
Company's future performance and financial results may differ materially
from those expressed or implied in any such forward-looking statements.
Such factors include, but are not limited to, those described in the
Company's filings with the Securities and Exchange Commission. The
Company does not undertake to publicly update or revise any
forward-looking statements even if experience or future changes make it
clear that any projected results expressed or implied therein will not
be realized.

News releases and other information about The Buckle, Inc., can be found
on the Internet at www.buckle.com

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