Market Overview

Care.com Releases 2017 Babysitter Survey Results

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Care.com (NYSE:CRCM, www.care.com)),
the world's largest online destination for finding and managing family
care, today announced the results from its 2017
Babysitter Survey
. From sitter responsibilities to how much families
are willing to pay, the Care.com 2017 Babysitter Survey provides an
in-depth look at today's demand for babysitters.

This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20170417005292/en/

Care.com (NYSE:<a class=CRCM, www.care.com)), the world's largest online destination for finding and managing ... " src="http://mms.businesswire.com/media/20170417005292/en/580946/4/NEWCare+com+2017+Babysitter+Graphic+-+FINAL+-+Legal+%28002%29.jpg">

Care.com (NYSE:CRCM, www.care.com)), the world's largest online destination for finding and managing family care, today announced the results from its 2017 Babysitter Survey. (Graphic: Business Wire)

"Parents are increasingly paying more for a babysitter, and in 2016, the
national average hourly rate was $13.97," said Joyce Hodel, data
scientist at Care.com. "What surprised us is that, according to the
Care.com 2017 Babysitter Survey, parents are also willing to pay even
more in certain circumstances. They say they'll pay extra to help them
get through the chaotic hours before and after school; when they're in
need of a last-minute sitter; and for babysitters who have additional
skills, education, and training. We're seeing that this is a
babysitter's market, with parents recognizing that sitters have a huge
responsibility and are providing a priceless service."

Care.com released the topline data, which asked parents about key
financial data, as well as intimate details around how and why they're
hiring the sitters they choose. The full survey is available via PDF, by
request.

CARE.COM BABYSITTER SPENDING DATA

- National Average
Rate for Babysitters
: $13.97 per hour (up 26% from $11.11
in 2010).
- Five Most Expensive Big Cities to Hire a Babysitter
(per hour):

1. San Jose, CA: $16.68
2. San Francisco, CA: $16.52
3.
Bridgeport, CT: $15.74
4. Boston, MA: $15.51
5. New York, NY:
$15.23

- Five Least Expensive Big Cities to Hire a Babysitter (per hour):

1. Youngstown, OH: $11.81
2. Toledo, OH: $12.24
3. McAllen,
TX: $12.36
4. Lakewood, FL: $12.52
5. Akron, OH: $12.67

- When Are Families Willing to Pay More?

  • Sitters hired for before and after school hours are paid nearly $2
    extra.
  • 50% of parents would pay at least $3 more per hour for a last-minute
    sitter.
  • A majority of parents (66%) would pay more for a sitter with safety
    training.
  • 41% of parents would pay more for a sitter with an early education
    degree.
  • 1 in 3 parents would pay more for a sitter who has the same
    state-level child care certification required for preschool teachers.

- How Parents Tip: Approximately 1 in 3 (34%) tip on top of the
hourly rate (compared to 26% in 2015).
- Annual Sitter Spend: 41%
of parents spend at least $1,000 on babysitting; 22% spend at least
$2,000.
- Annual Raises: 77% would give their favorite
sitter a raise.
- Minimum Wage: 83% think sitters should be
paid above the minimum wage of $7.25 per hour.
- What Families
Think About How Much They Pay:
Even though costs are up, 77%
of parents don't think they pay too much.

CARE.COM 2017 BABYSITTER SURVEY INSIGHTS

Who's Hiring the Babysitter? It depends on who you ask. 41% of
dads say they and their partner are equally involved, while only 15% of
moms say it's equal. Overall, though, moms still handle the bulk of the
babysitter booking: A majority of moms (56%) report handling the hiring
on their own, compared to 20% of dads who say they're solely in charge
of hiring sitters.

How Can Families Save on Sitters? With hourly costs rising, a
majority (62%) of parents say they would share a sitter with a friend,
and 38% say they would work out a deal with the sitter to work a certain
number of hours per month for a lower hourly rate. Already, 40% say they
have cut a date short to avoid paying an extra hour, and 76% pay a lower
rate when their kids are sleeping.

How To Find the Perfect Babysitter? The top three ways parents
hire a babysitter: 88% rely on recommendations from friends and
neighbors, 81% ask extended-family members to babysit, and 73% use an
online service like Care.com.

Pain Points: What Would Help Parents Find a Babysitter? The top
two reasons families don't hire a babysitter? Because it's too
stressful to find someone they like and trust (64%), and because it
costs too much (59%). Of parents who think hiring a sitter is cost
prohibitive, 82% say a sitter's rate would need to be at least $3 less
per hour to become financially feasible. To calculate local babysitter
rates and determine affordability, parents can use our interactive
babysitter calculator
.

When Do Parents Need a Babysitter? One in 10 parents have hired a
before school sitter and 13% have hired overnight sitters. According to
Care.com, 74% of parents hire a sitter at least once a month, with
August being the most popular month for babysitter needs, and the three
most popular holidays parents seek babysitting help are around New
Year's Eve
, Valentine's
Day
, and Halloween.
Date night sitters (65%), daytime sitters (61%), and after school
sitters (26%) are the top three types of sitters parents hire.

The Paradox of Single Parents and Babysitters: Although single
parents are more likely to say cost prevents them from hiring a sitter,
they're actually more likely to spend at least $1,000 on babysitters
than their married counterparts (58% vs. 38%, respectively). Single
parents are also more likely than married parents to consider their
babysitter to be a member of the family (44% vs. 28%, respectively).

What are a Babysitter's Responsibilities? The top five things
parents ask their sitter to do are feed the children, put them to bed,
read to them, play games and sports, and offer parent-approved media
choices (e.g., TV shows, movies, apps).

What Makes A Bad Babysitter? When it comes to babysitter don'ts,
76% of parents ask their sitter not to be distracted by their phone, and
65% ask that they don't post photos of their children on social media.
Yet, the top three things parents have caught their sitter doing without
their permission is excessively texting (14%), playing on social media
(11%), and watching TV (10%).

How Much Do Families Value a Good Babysitter? 77% of parents
would give their favorite sitter a pay raise if they asked for one, and
almost 1 in 3 (31%) consider their sitter a member of the family. At the
end of the day, one of the most important things parents look for when
hiring is whether the kids will love the sitter (60%).

For more information on the Care.com 2017 Babysitter Survey, hiring
guides, background checks, or to find out how much a babysitter costs in
your neighborhood, visit Care.com/babysittercost.

About the Care.com Data
The
Care.com 2017 Babysitter Survey captured responses from more than 800
parents in the United States during the month of February 2017.
Respondents were recruited from Care.com membership. The Care.com member
data, which includes pay rate data for sitters, is from Care.com
babysitter jobs posted from all 50 states during 2016.

About Care.com
Since launching
in 2007, Care.com (NYSE:CRCM) has been committed to solving the complex
care challenges that impact families, caregivers, employers, and care
service companies. Today, Care.com is the world's largest online
destination for finding and managing family care, with 12.9 million
families and 9.9 million caregivers* across 19 countries, including the
U.S., UK, Canada and parts of Western Europe, and approximately 1.2
million employees of corporate clients having access to our services.
Spanning child care to senior care, pet care, housekeeping and more,
Care.com provides a sweeping array of services for families and
caregivers to find, manage and pay for care or find employment. These
include: a comprehensive suite of safety tools and resources members may
use to help make more informed hiring decisions, such as third-party
background check services, monitored messaging, and tips on hiring best
practices; easy ways for caregivers to be paid online or via mobile app;
and Care.com Benefits, including the household payroll and tax services
provided by Care.com HomePay and the Care Benefit Bucks program, a
peer-to-peer pooled, portable benefits platform funded by household
employer contributions which provides caregivers access to professional
benefits. For enterprise clients, Care.com builds customized benefits
packages covering child care, back up care and senior care consulting
services through its Care@Work business, and serves care businesses with
marketing and recruiting support. To connect families further, Care.com
acquired community platforms Big Tent and Kinsights in 2013 and 2015,
respectively. Headquartered in Waltham, Massachusetts, Care.com has
offices in Berlin, Austin, New York City and the San Francisco Bay area.

*As of December 2016.

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