Market Overview

JetBlue Kicks Off Tenth Annual 'One Thing That's Green®' Campaign With A Green City Vote Inviting Customers and Crewmembers to Choose Their Favorite City to Win a Green Space

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JetBlue (NASDAQ:JBLU) recently announced its tenth annual "One Thing
That's Green" campaign with a variety of ecofriendly initiatives. As
part of JetBlue For Good, the airline's corporate social responsibility
platform, "One Thing That's Green" highlights JetBlue's commitment to
environmentalism and encourages customers and crewmembers to undertake
one green initiative in their daily lives to help reduce their carbon
footprint. JetBlue is leading by example with activations online,
onboard, in its local communities and at its home terminal - T5 - at New
York's JFK Airport.

"As an airline, we're always looking for ways to lessen our carbon
footprint. As such, we encourage our customers to also take steps in
their everyday lives to lessen their impact," said Icema Gibbs,
director, corporate social responsibility, JetBlue. "We are working to
change behavior. Small actions add up. If each customer or crewmember
takes just one step, imagine the impact we can make."

Online

JetBlue is encouraging a friendly rivalry between cities within its
network. Throughout April, JetBlue customers and crewmembers can cast
their choice in the Green
City Vote
for their favorite JetBlue city to win a greenspace. This
year's vote includes Fort Lauderdale, Fla.; San Francisco; San Juan,
Puerto Rico; and Washington, DC. Voting is open until April 30, 2017 at JetBlueForGood.com.
Those who cast a vote will automatically be entered to win a variety of
prizes including JetBlue
Vacations
packages and American
Flyer
luggage or Blue
Apron
prize packs. (a.)

In The Community

Austin, Texas won last year's Green City Vote with more than 225,000
votes. As a pre-cursor to Earth Month, last month JetBlue crewmembers,
customers and community volunteers helped add more greenery to Austin's
scenery by building a new greenspace at Zilker Botanical Garden. The
grant was used towards a streambed renovation project that will add
sustainable elements and contribute to the restoration of plants.
Previous Green City winners include Long Beach, Calif. in 2015 and
Hartford, Conn. in 2014.

As New York's Hometown Airline®, JetBlue will also help
beautify greenspaces in its own backyard. Throughout the month of April,
customers and crewmembers will join together to replenish areas in Long
Island City, NY, home to JetBlue's New York City Support Center and
where more than 1,350 crewmembers work. To find volunteer opportunities
in your community, visit VolunteerMatch.org.

Onboard

JetBlue recently partnered with The
Ad Council
and Keep
America Beautiful
to raise awareness on the benefits of recycling.
JetBlue is donating space and running the "I Want to Be Recycled" Journey
PSA
onboard all flights for three months. For Keep America Beautiful
Month (April), the three organizations have joined forces to share the
campaign's key message - when we recycle, we give garbage
another life. Today, 73% of Americans have access to curbside recycling
programs — making it more possible than ever to give new life to
products. Even so, only about a third of the 1,600 pounds of garbage
every American generates each year gets recycled or composted. For more
information on the "I Want to Be Recycled" campaign, visit IWantToBeRecycled.org.

In T5 At JFK Airport

To supplement JetBlue's composting
program
at T5 and onboard recycling, JetBlue is also working with
The Ad Council and Keep America Beautiful to encourage customers to
recycle at home and in their communities. JetBlue has donated space and
is featuring print ads on special information displays at all gates
throughout the terminal educating customers and crewmembers on everyday
items that can be recycled and saved from landfills making recycling an
everyday habit.

The "One Thing That's Green" annual campaign highlights the
airline's commitment to environmentalism. Over the past 10 years,
JetBlue has worked with a variety of community partners across its
network to help create a healthier planet and reduce its impact. As part
of this initiative, more than 3,000 JetBlue crewmembers and community
volunteers have planted over 3,500 trees and cleaned nearly three tons
of trash in cities including Austin; New York; Boston; Los Angeles and
Long Beach, Calif.; and Orlando, Fla.

JetBlue For Good: Commitment to the Environment - JetBlue For
Good is JetBlue's platform for social impact and corporate
responsibility focusing on the areas that are most important to its
customers and crewmembers - Community, Youth/Education and the
Environment. JetBlue depends on natural resources and JetBlue believes a
healthy environment to keep its business running smoothly. Natural
resources are essential for the airline to fly and tourism relies on
having beautiful, natural and preserved destinations for customers to
visit. The airline focuses on issues that have the potential to impact
its business. Customers, crewmembers and community are key to JetBlue's
sustainability strategy. Demand from these groups for responsible
service is one of the motivations behind changes that help reduce the
airline's environmental impact. For more on JetBlue's conservation
initiatives, visit www.jetblue.com/green.
Join the #JetBlueForGood conversation on Twitter,
Instagram
and Facebook,
check for regular updates and get involved.

ABOUT JETBLUE

JetBlue
is New York's Hometown Airline®, and a leading carrier
in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando,
and San Juan. JetBlue carries more than 35 million customers a year to
101 cities in the U.S., Caribbean, and Latin America with an average of
1,000 daily flights. For more information please visit jetblue.com.

(a.)

 

NO PURCHASE NECESSARY TO ENTER OR WIN. Sweepstakes starts
at 12:00:00 PM ET on 4/01/17 and ends at 11:59:59 PM ET on
4/30/17. Open to legal residents of the (48) Contiguous U.S., DC &
PR who are at least 18 years old at time of entry. Void in AK, HI
and outside the (48) Contiguous U.S., DC, PR & where prohibited.
Ten (10) JetBlue Vacations and One Hundred (100) Blue Apron Prizes
will be awarded. TOTAL ARV OF ALL PRIZES $53,980. VOID WHERE
PROHIBITED.
See Official Rules at jetblueforgood.com/ottg/officialrules
for complete details and entry instructions. SPONSOR: ©2017
JetBlue Airways Corporation, 27-01 Queens Plaza North, Long Island
City, NY 11101. All rights reserved.

 

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