Market Overview

YouCam Makeup Partners with Paramount Pictures For Launch of Ghost in the Shell Augmented Reality Beauty Experience


is proud to announce the launch of YouCam Apps' first-ever
augmented reality feature film experience. In celebration of the
upcoming theatrical release of Paramount Pictures' Ghost in the Shell,
fans can try on movie-themed beauty looks, fun filters, and frames and
collages within the award-winning YouCam
, YouCam
and YouCam

This Smart News Release features multimedia. View the full release here:

YouCam app users can virtually try on looks inspired by characters from the highly anticipated new m ...

YouCam app users can virtually try on looks inspired by characters from the highly anticipated new movie, GHOST IN THE SHELL, in theaters March 31 (Photo: Business Wire)

Opening March 31, the new Ghost in the Shell movie takes place in
the near future and follows Major (Scarlett Johansson) who is the first
of her kind: A human saved from a terrible crash, who is cyber-enhanced
to be a perfect soldier devoted to stopping the world's most dangerous
criminals. When terrorism reaches a new level that includes the ability
to hack into people's minds and control them, Major is uniquely
qualified to stop it. As she prepares to face a new enemy, Major
discovers that she has been lied to: her life was not saved, it was
stolen. She will stop at nothing to recover her past, find out who did
this to her and stop them before they do it to others. Based on the
internationally acclaimed Japanese Manga, "The Ghost in the Shell."

As part of the partnership, YouCam will introduce exclusive in-app
virtual filters inspired by the film's female characters. For each
character YouCam Makeup will release a complete interactive beauty look
allowing fans to experience fierce glamour in the palm of their hand, as
well as YouCam Perfect branded photo frames for a fun way to share your
beauty look.

Additionally, the featured characters will have live animated augmented
reality filters through YouCam Fun. These looks will integrate a more
playful approach to Ghost in the Shell with interactive overlays
that move with the user's face and incorporate unique behavior animation
based on each character's personality.

"Perfect Corp. is honored to kick off our first official feature film
collaboration with Ghost in the Shell," said Alice H. Chang, CEO
of Perfect Corp. "The movie is the perfect platform to create this type
of integration where modern life and technology intersect. It is very
exciting to deliver a best-in-class augmented reality experience to over
400 million YouCam users and dedicated Ghost in the Shell fans
around the world."

"YouCam's impressive mobile app capabilities take full advantage of the
exciting visual design of the film's characters," said LeeAnne Stables,
President of Worldwide Marketing Partnerships for Paramount Pictures.

YouCam Apps will also be giving fans the opportunity to win free tickets
to see Ghost in the Shell when it hits theaters on March 31. The
‘Free Gift' competition will gift 25 lucky winners a pair of Fandango
movie tickets so they can treat a friend to a Ghost in the Shell movie
date – click
here for complete rules
. Additionally, YouCam Apps will be hosting
special giveaways on their social channels (@YouCamApps) throughout the
month of March. Follow @YouCamApps
on Instagram,
and Twitter
to stay in the know on special offers and prizes.

The YouCam team of developers has worked tirelessly to implement
true-to-life augmented reality technology to recreate the looks from the
new feature film and deliver a unique virtual try-on experience for the
entertainment community. The groundbreaking technology provides fans
with the unique ability to transform feature film viewing into an
interactive virtual experience anywhere in the world, through their
mobile phone.

App Availability

and YouCam
are available for free download on the App
 and Google
. The Beauty
app is available for free on the App
and Google
. To access the web version of Beauty Circle, visit

About Ghost in the Shell

Paramount Pictures, DreamWorks Pictures and Reliance Entertainment
present Ghost in the Shell, based on the famous Kodansha Comics
manga series written and illustrated by Shirow Masamune.
The film is produced by Avi Arad, p.g.a., Ari Arad, p.g.a., Steven Paul
and Michael Costigan. Tetsu Fujimura, Mitsuhisa Ishikawa, Jeffrey
Silver and Yoshinobu Noma executive produce. Based on the comic THE
GHOST IN THE SHELL by Shirow Masamune. Screenplay by Jamie Moss and
William Wheeler and Ehren Kruger. Directed by Rupert Sanders.

About Perfect Corp.

With over 400 Million downloads globally, Perfect Corporation is
dedicated to transforming how consumers, content creators and beauty
brands interact together. Our experienced team of engineers and beauty
aficionados are pushing the frontiers of technology to create the beauty
platform of the future – a fluid environment where individuals express
themselves, learn the latest about fashion and beauty, and enjoy instant
access to the products from their favorite brands. Further information
about Perfect Corp. can be found at

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor
of filmed entertainment, is a unit of Viacom (NASDAQ:VIAB, VIA)), a
leading content company with prominent and respected film, television
and digital entertainment brands. Paramount controls a collection of
some of the most powerful brands in filmed entertainment, including
Paramount Pictures, Paramount Animation, Paramount Television, Paramount
Vantage, Paramount Classics, Insurge Pictures, MTV Films, and
Nickelodeon Movies. PPC operations also include Paramount Home Media
Distribution, Paramount Pictures International, Paramount Licensing
Inc., and Paramount Studio Group.

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