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Dassault Systèmes Enables DS Automobiles to Transform the Showroom with Immersive Virtual Reality


Regulatory News:

This Smart News Release features multimedia. View the full release here:

copyright DS Automobiles R.Vigouroux

copyright DS Automobiles R.Vigouroux

(Paris:DSY) (Euronext Paris: #13065, DSY.PA), the
3DEXPERIENCE Company, world leader in 3D design software, 3D Digital
Mock Up and Product Lifecycle Management (PLM) solutions, today
announced that DS
, the premium brand of PSA
, is using the "Virtual
" industry solution experience to fully support the launch of
its new SUV, DS 7 CROSSBACK, unveiled at the 87th
Geneva International Motor Show
. With this, DS Automobiles
transforms its showrooms and invigorates the car buying experience by
offering "DS Virtual Vision" immersive virtual reality experiences for
all its vehicles.

Most consumers visit a car dealership only once or twice. Virtual
technologies can help automotive brands to make this visit a game
changer for both the consumer and the retailer. DS Automobiles is
leveraging virtual applications and virtual reality to deliver a visual,
high-impact marketing and sales experience to consumers that emotionally
connects them, to discover DS 7 CROSSBACK virtually before the
commercial launch, but also all DS models. DS Automobiles can adopt an
alternative retail format that helps to optimize dealership space and
boost sales.

DS Automobiles used "Virtual Garage" to tailor the experience, called
"DS Virtual Vision," for an immersive journey into DS 7 CROSSBACK and
all the collection. Based on Dassault Systèmes' 3DEXPERIENCE platform,
"Virtual Garage" delivers 3D automotive sales and marketing materials,
applications and event experiences that communicate emotional brand or
product themes to their target audiences.

Geneva International Motor Show attendees can immerse themselves in the
virtual Place de la Concorde in Paris, where they can preview the SUV
and its limited edition DS 7 CROSSBACK La Première model alongside their
physical cars during their official reveal. They can sit inside the SUV,
walk around it, and explore its interior and exterior unique selling
points in a realistic environment, simply by wearing an HTC Vive
head-mounted display.

Following the show, DS Automobiles plans to deploy "DS Virtual Vision"
in its retail network across Europe in DS STORES. Here, consumers can
discover and configure their dream DS car exclusively in virtual reality
by choosing from multiple combinations for each model such as trims,
body colors and equipment.

"Effective vehicle sales and marketing help complete a circle that first
began with ideation and design," said Olivier Sappin, Vice President,
Transportation & Mobility Industry, Dassault Systèmes. "The 3DEXPERIENCE
platform lets automotive brands differentiate themselves and reinvent
the event and showroom experiences by infusing gamification, virtual
reality, interaction and discovery, as well as real-time consumer tastes
and preferences, into the discovery and purchase processes, even before
a vehicle is physically available."

For more information on Dassault Systèmes' industry solution experiences
for the transportation & mobility industry, please visit


About Dassault Systèmes
Dassault Systèmes, the 3DEXPERIENCE
Company, provides business and people with virtual universes to imagine
sustainable innovations. Its world-leading solutions transform the way
products are designed, produced, and supported. Dassault Systèmes'
collaborative solutions foster social innovation, expanding
possibilities for the virtual world to improve the real world. The group
brings value to over 210,000 customers of all sizes, in all industries,
in more than 140 countries. For more information, visit

3DEXPERIENCE, the Compass logo and the 3DS logo, CATIA, SOLIDWORKS,
3DEXCITE are registered trademarks of Dassault Systèmes or its
subsidiaries in the US and/or other countries.

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