Market Overview

Infiniti Research: Scientists Unlock Quinoa Genome – Global Quinoa Market Expected to Grow Rapidly


Ancient grains — and quinoa in particular — continue to be popular
health foods in Western countries. Because of this trend, food and
beverage producers are increasingly using these grains in their
products. In fact, grains
like quinoa and spelt
are beginning to make their way into
products where one might not expect to find them, such as chocolate and

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Infiniti Research helps companies identify future market opportunities. (Graphic: Business Wire)

Infiniti Research helps companies identify future market opportunities. (Graphic: Business Wire)

While there has been some concern that quinoa is just a fad that is
beginning to decline, Infiniti
expects the global quinoa market to be worth nearly USD
900 million by 2020, growing at a very healthy CAGR of 26.18%. And
recent work by an international team of scientists could play a
substantial part in that growth.

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Mark Tester, a plant scientist at King Abdullah University of Science
and Technology, is the leader of the team that recently sequenced
quinoa's genome. He and the other researchers hope to use this
information to make the plant better able to survive and grow on modern
farms. Not only would this help feed more people, but it could also lead
to the grain becoming more mainstream, and not seen only as a niche
health food.

In the process, the scientists discovered something else useful: the
gene that they believe is responsible for quinoa's bitter flavor. That
gene produces the chemical saponin, which is toxic and may play a role
in protecting the crop from birds. However, breeding the plant to reduce
the presence of this chemical may save labor and water use during
production, resulting in a net benefit. Not only could this make the
plant easier to produce, it would likely increase the appeal of the
grain, helping it to become more widespread.

As health food trends rise and fall, it can be difficult to judge which
ones will lose popularity and which ones have staying power. It is
important to know the public opinion of such trends, as well as which
markets they are popular in and whether they are likely to be well
accepted in new ones. Market
can provide you with the necessary background
information to determine whether to enter or leave a market, as well as
information on new research and important trends.

Research analysts at Infiniti Research were recently tasked with analyzing
changing consumer preferences in the ancient grains market
explore future growth opportunities for a world leading food, commodity,
and agribusiness company. In just 14 weeks, the client was able to
develop a detailed understanding of the market across target regions,
covering regional distribution of key products, supply-demand trends,
price profiles of key products, and an assessment of major suppliers for
ancient grains.

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more information on this report

Infiniti Research offers expert market intelligence covering 100
countries in over 30 languages, providing actionable insights to help
companies stay ahead of the curve and identify future markets before
their competitors. Infiniti's specialized research analysts have
completed thousands of successful projects for Fortune 500 companies,
including leading vendors in the food and beverages industry who were
looking for new potential market opportunities around the world.

How can Infiniti Research help you? Request
a brochure

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence
company providing smart solutions to address your business challenges.
Infiniti Research studies markets in more than 100 countries to help
analyze competitive activity, see beyond market disruptions, and develop
intelligent business strategies.

With 13 years of experience and offices across three continents,
Infiniti Research has been instrumental in providing a complete range of
competitive intelligence, strategy, and research services for over 550
companies across the globe.

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